Bosden Looks Forward To The Next Peak

The growth of a brand is just like climbing a peak. In the process, every step forward is staring at the distant target. After the arduous journey, looking back behind is a step-by-step solid footprints, and the front is still shining like a star of the next target.

Focusing on down jacket for 46 years, bosden firmly adheres to the strategic direction of "focusing on the main channel and focusing on the main brand", and has climbed numerous peaks in product innovation and market operation. The annual report of 2021 / 2022 shows that, Bosideng The group realized revenue and net profit Run for five consecutive years double growth, a record high.

In fiscal year 21 / 22, bosden group's revenue increased by 20.0% year-on-year to about RMB 16.2 billion, achieving a compound growth rate of 18.9% for five consecutive years; Right The profit attributable to shareholders increased by 20.6% to about RMB 2.062 billion on a year-on-year basis, achieving a growth rate of 39.4% for five consecutive years, a record high.

The revenue of bosden, the main brand, rose 16.3% year on year to about 11.6 billion yuan, achieving a 5-year compound growth rate of 23.4%, a record high.

In recent two years, the main basic adjustment of the clothing industry is inseparable from the predicament and changeful, the demand is low, the epidemic situation shocks, the market is unstable, every key word has hidden the shackles of the industry development. In the rapidly changing market environment, bosden focuses on the main channel and main brands, and moves towards the global leader First of all, the new journey of down jacket experts shows the solid foundation and strong toughness of the brand under nearly 50 years of accumulation, leading the stable and sustainable development of the brand.

The brand image of Borden is increasing in the international market.

In 2022, bosden acquired Moody's and S & P global Rating: the long-term credit rating of two international authoritative rating agencies; At the same time, bosden brand has been listed twice in the "world's largest" brand value evaluation authority brand Finance announced The top 50 valuable clothing brands list ", both corporate image and brand value have been steadily improved.

In the main channel of down jacket, bosden's performance is even more dominant. According to the 2020 global down jacket research report released by Euromonitor International, the world's authoritative market research organization, bosden's sales volume and sales volume rank the first in the world, and the scale of down jacket ranks the first in the world First.

Behind the honor is bosden brand decades of concentration and research, after all, excellent strength is the cornerstone of sustainable development of the brand. With China Down jacket Market With the rapid growth of scale, domestic and international competition intensifies, high-quality brands want to break through and test the comprehensive strength of products. Bosden constantly focuses on the upgrading of product quality, design, technology and other dimensions. Through the appearance of original Dengfeng series, windbreaker and down jacket, bosden shows the innovative strength of the head brand, and gains the double recognition of the consumer market and industry organizations with its product strength.

In addition to revenue growth and strong product strength, bosden firmly fulfills its corporate social responsibility and plays a leading role in the field of sustainable fashion.

With the popularity of environmental protection concept, Clothing industry Setting off a sustainable trend, luxury brands, sports brands, fast fashion brands are aware of the importance of environmental protection for the sustainable development of the industry. Transparency index has become one of the measures for clothing brands to undertake social responsibility and enhance social influence.

China Fashion transparency Innovation Center (ftic), a digital management platform for China's fashion sustainable development, released the 2021 China fashion industry transparency index report, and announced China's sustainability in 2022 fashion Transparency list. Bosden ranks "2022 China's sustainable fashion influence leader" for its positive and outstanding performance in sustainable development The "sleeve enterprise" honor list has become the practitioner and promoter of sustainable development of the industry.

When sustainable fashion becomes the mainstream trend, the coordinated development of brand revenue growth and environmental protection concept will become the next peak to be climbed. Fashion brands led by bosden are playing a leading role through traceable practical actions First, sustainable development.

Focus on the main channel, focus on the main brand, Bosideng 46 years of specialized research and innovation has brought about the continuous rise in the scale of performance, so that the down garment industry in the product, channel, brand power and other dimensions of multi-dimensional refresh cognition. In the future, bosden's road of creation and innovation will advance steadily, and the international market will witness the growing prosperity of Chinese brands.