Inventory Of M&A Financing In The Textile And Clothing Industry In 2022

Mergers and acquisitions or equity investments are often an important way for many enterprises to seek business transformation and upgrading. Some enterprises have realized diversified business layout through mergers and acquisitions or equity investment, thus consolidating their own advantages.

It is worth mentioning that some enterprises have even changed the market competition pattern by including their competitors. There is no doubt that it has become the norm of market competition to expand business and enhance the development momentum of enterprises through mergers and acquisitions or equity investments.

In the past year, the whole clothing market has experienced ups and downs.

The international fast fashion brand failed in the Chinese market. The three sisters of H&M, GAP and ZARA announced their withdrawal from the Chinese market. Nike and Adidas continued to show their fatigue. On the other hand, the domestic fast fashion brand UR made great strides all the way, and some sportswear brands such as Li Ning, Anta and Hongxingerke achieved performance growth and steady rise. At the same time, national fashion, different dimension and other niche clothing, glasses, underwear and other vertical segment track brands have sprung up, and continue to deliver new blood for the clothing market.

What M&A and financing events have occurred in the domestic apparel industry in 2022? In particular, we sorted out the top ten M&A and financing events in the apparel industry, and reviewed the past changes and future trends of the industry.

1. Outdoor sports brand Rexing gets millions of angel rounds of financing

In November 2022, the outdoor functional clothing brand "Rexing" completed millions of yuan * * * angel round financing. This round of financing is strategically invested by Vipshop, and the financing funds will be mainly used for team development, brand building and improving the supply chain system.

Rexing, founded in 2022, is positioned as an outdoor functional clothing brand around "self driving tour+camping" in North America. Focusing on the scene of self driving+camping+outdoor sports, Rexing mainly launched outdoor clothing for outdoor yoga, outdoor cycling, paddle board, outdoor frisbee and cross-country running.

2. AR glasses manufacturer "Rokid" announced the completion of 259 million * * * financing

On November 4, 2022, the domestic AR glasses manufacturer "Rokid" announced that it had obtained 125 million * * * investment from Yuhang Guotou. On November 7, it again announced that it had obtained a new round of financing of 259 million * * *. This round of financing was funded by Dunhong Assets, Cheers, Chunxiao Digital Publishing Fund, Wuxi Haichuang and Ms. Zhong.

Not long before the two financing, "Rokid" just released the Rokid Station, which is called "a new species of the metauniverse". It can be connected to Rokid Air for use, and bring a new experience in three scenes of watching movies, entertainment and office.

According to the company's official website, at present, "Rokid" is positioned as a product platform company focusing on human-computer interaction technology, committed to the R&D of software and hardware products such as AR glasses, and ecological construction based on YodaOS operating system.

3. The global luxury service platform "Siku" has received up to 1.3 billion yuan of strategic investment

In September 2022, Siku, the global luxury service platform, announced a strategic cooperation of up to 1.3 billion yuan with Aladdin Legend Technology Group Co., Ltd. The investment includes Aladdin Technology Group's investment of up to 100 million * * * to establish the high-end consumption circle of "Siku China Club", and Latin Science and Technology Group's subscription of the main listed shares of Siku to make strategic investment of up to 200 million yuan.

4. Chinese designer brand "Alexander Wang" completed equity financing

In September 2022, "Alexander Wang" will complete equity financing, and the investors will be Challenger Venture Capital and Youngor.

"Alexander Wang" is a Chinese American designer brand. Its founder, Alexander Wang, was born in San Francisco. When he was 18 years old, he moved to New York to study design. As a young Chinese designer in New York, he has won many awards from CFDA and other fashion industry. "Alexander Wang" mainly provides men's clothing, women's clothing, shoes, fashion accessories, bags and other goods, which customers can purchase through the official website or offline stores.

5. Big underwear "milk sugar pie" received nearly 100 million yuan of financing

In June 2022, Big Cup underwear brand "Milk Sugar Pie" announced the completion of round B financing of nearly 100 million yuan * * *. This round of financing is led by CICC Capital, followed by KIP and Shanghai Instant Information Technology Co., Ltd. This round of financing will be mainly used to layout offline service outlets, create a new online and offline integrated retail system, and comprehensively improve the user experience.

According to public data, "Milk Sugar Pie" was founded in 2015. It is an underwear brand of * * * that specializes in providing products and services for large cup women. It has always adhered to the underwear design concept of "chest type and scene", and has won the favor of consumers. In 2020, the sales volume will exceed 100 million yuan.

6. Light sports lifestyle brand "Joma" won ten million angel round financing

In April 2022, the light sports lifestyle brand "Jiaoma" announced that it had won tens of millions of angel rounds of financing, led by Xieli Investment and followed by Qianfan Mingyue Capital, with a financing amount of tens of millions. This round of funds will be used for product matrix supplement and channel expansion.

According to public data, "Jiaoma" was founded in 2021 by Xu Xiaofeng, the original e-commerce operator of Handu Yishe. It is mainly aimed at the 100 billion sports and leisure clothing market, with the design concept of "* * body feeling", the product inspiration source of arousing enthusiasm for sports and life, and the brand concept of "joy it", It is committed to providing young women with functional clothes that can be worn in multiple scenes.

7. "Miracle Miles", a global head technology footwear brand group, received financing of 100 million US dollars

In March 2022, Miracle Miles, a scientific and technological footwear brand group, announced to complete a round of financing of US $100 million. This round of financing is mainly jointly led by Sequoia China and IDG Capital. This round of financing will be used to tap the US market and expand customer base.

It is understood that Miracle Miles, founded in New York in 2019, is a technology driven footwear enterprise. Its brand vision is to "let global consumers enjoy the joy of walking", focusing on the digitalization of the supply chain. It has three famous brands Dream Pairs, Bruno Marc and Nortiv 8, covering women's shoes, children's shoes, men's shoes, outdoor shoes, work shoes and other categories.

8. Men's new consumption lifestyle brand "TAGX" completed tens of millions of yuan * * * Pre-A financing

In February 2022, "TAGX" announced the completion of tens of millions of yuan * * * Pre-A financing, which was invested by Bailian Zhigao Capital.

After this round of financing is completed, "TAGX" will continue to develop * * * fabrics and processes, expand product lines, and plan to open a one-stop offline collection store for men's lifestyle in the future, committed to building a brand of men's personal clothing and personal care.

9. Japanese high-end professional sports brand Di Sant acquires the Chinese joint venture "Arena Arena"

In February 2022, the subsidiary of Japanese high-end professional sports brand DESCENTE, Shanghai Di Sangte Commercial Co., Ltd., acquired 70% of the equity of swimwear brand "Arena Arena" Shanghai from Tianfeng Shanghai Clothing Trade, with a transaction amount of 425 million yen, about 23 million * * *.

It is reported that "Arena Arena", born in France in 1973, is a modern sports and leisure brand with the origin of water sports, which uses swimwear itself as a weapon. "Arena Arena" Shanghai was established in October 2016. Shanghai Disant Commercial Co., Ltd. and Tianfeng Shanghai Clothing Trade Co., Ltd. hold 30% and 70% shares respectively.

10. Sequoia China acquires majority shares of Korean Chaopai "WE11DONE"

In January 2022, the majority stake of Chaopai "WE11DONE" founded by Quan Zhilong's sister was acquired by Sequoia China. It is reported that the amount of this round of acquisition reached 100 billion won (about * * * 500 million yuan), and a total of more than 60% of the equity of "WE11DONE" was acquired. After the acquisition, the design creativity and operation of "WE11DONE" are still in the charge of founder Zheng Huizhen and Quan Damei, and they hold about 30% shares of the brand.