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Exhibition Information: CHIC2023 (Autumn) Supply Chain Enterprise High-Quality Brand Buyer Activity Has Begun

2023/6/7 18:29:00 0

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As a well-known and influential professional clothing exhibition in Asia, CHIC has accumulated 30 years of business experience, and relies on more than 600000 professional audience resources of the China National Garment Association. CHIC has more than a thousand business associations and professional market buyers in all provinces and cities, as well as a large number of high-quality enterprises in France, Russia, the United States, India, Brazil and other countries, With the precise launch of more than 100 professional media, buyers and exhibitors can meet the transaction demand of a whole year when they come to CHIC.

As a high-profile trade meeting of CHIC, CHI MATCHING has always been the "must kill" of CHIC trade. The CHIC2023 (autumn), which is positioned as an innovative integration platform of the clothing industry supply chain, will deepen and intensify the targeted and different types of business docking activities of CHIC MATCHING, and strive to break through the business bottleneck of the clothing industry chain, so that professional buyers and exhibitors can get what they need and obtain various products, services and solutions efficiently.

CHIC MATCHING

At present, CHIC has more than 600000 professional buyer databases, covering all types of buyers, and covering all corners of the business market through all channels. Specifically, clothing brand purchasing customers accounted for 45.42%, shopping malls, wholesalers, import and export companies accounted for 13.36%, 13.33% and 16.58% respectively, and collective store buyers also had a considerable number of purchases. This includes an online buyer group integrating acquisition channels and brands. Most of them are the leading online brands and talents of "Taoxi" and "Shuaixi". Through years of self construction, they have a strong and stable fan body, bring more convenient cooperation mode for supply chain exhibitors based on high-quality products, and provide various opportunities for exhibitors to harvest unlimited business opportunities.

Quality and quick reaction ability are indispensable

As an important team of CHIC MATCHING super buyers, online brand buyers have attracted the attention of exhibitors with more flexibility and quick market response ability. Their consumers are super viscous, their fan portraits are more accurate, and their product feedback is more direct, so they have more comprehensive requirements for the cooperative supply chain enterprises.

As an online full platform high-quality clothing brand, "herland TDI" has long been a super buyer invited by CHIC MATCHING. Although the fashion trend is changing rapidly, no matter where the wind blows, CHIC MATCHING will always target to solve its needs.

To be realistic, quite a few supply chain enterprises do not have a thorough understanding of online brands. In fact, online brands with a stable commodity structure are as large as physical brands. Take herrand as an example, this is the first full-size women's wear brand in China, with a monthly total of 20 million merchandise transactions, and the products on the dither platform are launched twice a week, while Taobao warms up the next wave of new products. The two major e-commerce mainstream platforms have clear division of labor, alternate and complement each other, and fully guarantee the reserve of super volume sku. Different from other homogeneous brands, herland is not only sold in its own stores for millions of fans, but also supplied goods for Xinxuan, Qianxun, Make a Friend, Hangzhou Yuanwang and other institutions at the same time.

The comprehensive spread of channels at all levels makes the sales of products very fast, which requires that the supply chain enterprises cooperated with Herland must have the characteristics of stability and speed, which is also the common demand of online brands focusing on small orders and quick return.

"We have 'run' the model, and we have cooperation points with suppliers of various models." Cui Xitong, the principal of Herland, said frankly. Due to the huge number of styles, she divided the counterpart supply chain into two directions: pure processing and stock. Cui Xitong is confident that he can help the factory absorb the excess capacity in the mode of stock up and stock up, which is a mutually beneficial mode in which the supply and demand sides rely on each other.

Cui Xitong, the principal of herland

No matter what type of cooperation, product quality is the first priority. Now the quality control of online brands is stricter than that of offline and foreign trade products, and CHIC MATCHING super buyers also pay special attention to quality inspection. Herland is a high-quality supply chain enterprise that has been checked at CHIC level by level, which saves the running in time in the early stage. Each category has suitable long-term partners, and the near and far concerns are perfectly solved. The goal of herland is to become a brand of women's lifestyle and build a product line around women's life as a whole. When Cui Xitong comes to CHIC again in the autumn, businesses with both quality and delivery speed will definitely join the list of intended cooperation.

CHIC MATCHING

Network talent and supply chain business symbiosis and win-win

In the list of online VIP buyers of CHIC MATCHING, the network anchor who came to the meeting as a channel also accounted for a considerable proportion. These network talents have a large and loyal fan group, have a sound store operation mechanism, and they prefer supply chain partners who are good at business planning, design and development, and have quick reaction experience.

"The Internet talent and the factory are symbiotic and win-win relationships. We are responsible for sales, supply chain enterprises are responsible for preparing the supply, and based on the fan portraits of our platform, we plan the seasonal clothing series in advance." Da Hong Hong, the fashion talent, has deeply rooted in the field of women's clothing, and the packaging and accessories outside of clothing are also popular with fans.

Since the last time she participated in CHIC MATCHING, Da Honghong has more intuitively felt and understood the development status of China's clothing industry. The situation of exhibitors is real and reliable, and she is immersed in all kinds of timely and effective information. The cooperation between Dahonghong, who pays attention to efficiency, and the supply chain is straightforward. She also has a clear plan and focus on future cooperation with the supply chain.

"Now more and more supply chain enterprises have e-commerce experience, rapidly improve the manufacturing capacity in the subdivided fields, adapt to the online sales channel environment, and constantly enrich the business structure of each platform, looking forward to seeing supply chain exhibitors focusing on women's clothing category," said Da Honghong. At the same time, she repeatedly stressed that only by giving full play to their respective advantages can both sides serve the common users well. This statement is also the true situation that online brands, network experts and supply chain merchants complement each other and make progress together.

From August 28-30, CHIC2023 (autumn) arrived as scheduled. CHIC MATCHING plans the specific demands of the supply and demand parties in advance, precisely invites professional buyers with clear goals and strong strength, and makes full efforts to help exhibitors grasp business opportunities through point-to-point business exchanges. The Matchmaking Fair strives to bring more business possibilities to exhibitors, and has achieved unprecedented breakthroughs in the scope of buyers' invitation and field segmentation. JD, Amazon, Pinduoduo, Tiaoyin and other platforms will cooperate, promote and release procurement through the CHIC platform. The Tiaoyin talent procurement group, Amazon cross-border procurement group, and Xiyin procurement trade docking conference will provide more business cooperation opportunities for exhibitors through various forms of trade docking.