The Conference Of Huatian Preparing For The Asian Games Was Held In Beijing, And LONDA Lundmar Joined Hands To Create A Fashionable Life For Knights

Beijing, June 14, 2023 - China's Olympic equestrian triathlon knight Hua Tian held a press conference at the Beijing Hong Kong Jockey Club to prepare for the 19th Hangzhou Asian Games, and announced a new slogan on the spot Rider in Red)。 At the press conference, Huatian also introduced the latest progress of the public welfare project "Huatian · People and Horses Uniting" jointly launched with the Shanghai Municipal Sports Bureau. Zhong Guowei, Secretary General of China Equestrian Association, Jia Dapeng, Team Leader of China Equestrian Team, Cheng Keqiang, Director of Shanghai Equestrian Sports Management Center, Lu Wei, Chief Coach of Shanghai Equestrian Team and others attended the conference.

(At the press conference of "Two Hearts · Qihang")

(Guests at the media conference of "Two Hearts · Qihang")

Huatian's new slogan "Two Hearts · Qihang" returns to the essence of equestrian movement, reflects the tacit cooperation between horses and knights, explains the origin of the core values of chivalry, and also expresses Huatian's expectation of representing China to fight in Hangzhou.

"I'm looking forward to the Hangzhou Asian Games very much," Hua Tian said. "As a Chinese athlete, it has always been my dream to participate in international competitions in front of my family, friends and numerous equestrian supporters. This is my second time to compete on the land of my motherland. The Beijing Olympic Games is the first time, and this is especially special for me. My team and I have begun to focus on the preparation of each horse to ensure that their physical quality is at an appropriate time Reached its peak state in between. No matter what will happen next, I believe that this year we will definitely bring unparalleled performance to Tonglu Equestrian Center! "

(Hua Tian made a speech at the media conference of "Two Hearts · Qihang")

(Mr. Hua Tian and Mr. Jia Weiping at the media conference of "Two Hearts · Qihang")

At the press conference, Huatian introduced four horses preparing for the 19th Hangzhou Asian Games, namely Chocolate, Sea King, Sange Qiji and Boltie. One of the horses will go to the Hangzhou Asian Games with Huatian, and the results will be announced on social media accounts such as Huatian Weibo (@ AlexHuaTian Huatian) and WeChat (Huatian's stable). At the same time, Huatian's social media platform will also release a series of content about horse and Huatian preparing for the Asian Games, including behind the scenes tidbits, videos, photos, articles, etc.

At this press conference, Mr. Jia Weiping, chairman of the Chinese leisure clothing brand LONDA Lundmar, who inherited the British chivalry, also came to the scene to help Huatian.

(Mr. Jia Weiping and Mr. Hua Tian take a group photo at the press conference of "Two Hearts · Qihang")

　　 In August 2022, Huatianhe LONDA Lund horse brand Formally formed a strategic partnership to jointly build a representative brand of Chinese knight cultural clothing. The joint creation series of LONDA Lundmar and Huatian has been launched in spring and summer this year. Whether on horseback or in life scenes, it can provide comfortable, simple and sympathetic products for knights and equestrian sports enthusiasts. LONDA Lundmar will also work with Huatian to implement the spirit of fighting and enterprising chivalry, interpret the life attitude and emotional expression of chivalry culture, man and horse, man and nature, bring exquisite craftsmanship and international aesthetics to consumers, and build a representative brand of Chinese chivalry culture clothing.

(Mr. Huatian wore Lundmar "Huatian Lianchuang" series costumes on the spot)

(Mr. Hua Tian and Mr. Jia Weiping jointly deduce Lundema series costumes) About Lundema

Lundmar brand was initially established in Derbyshire, England in 1958. In 2007, Lundmar was acquired by Sir Piper, becoming a Chinese high-quality leisure clothing brand full of British style.

Lundmar has devoted himself to the style of horse culture for many years Clothes & Accessories And integrates the elegance gene of British royal knights, giving consumers a comfortable and elegant travel experience with both quality and style. Lundmar and Royal Jockey Club ROYAL ASCOT cooperates for the first time in Asia to jointly explore the riding culture behind knights, which is an ideal choice for successful men. At present, there are more than 200 direct sales stores and brand boutiques in China (especially high-end malls in first tier and second tier cities).

　　 Lundmar brand We will carry out the chivalry spirit of striving and enterprising, pay attention to quality and details, devote ourselves to elaborating the life philosophy of loving life, passion and optimism, and aspire to become a representative brand of Chinese horse culture style clothing.

　　 About Huatian

Hua Tian is the first Chinese equestrian triathlon knight registered with the International Equestrian Federation, the first knight to represent China in the Olympic equestrian triathlon, and the youngest knight in the world to participate in the Olympic equestrian triathlon. Hua Tian and his horse partner Don Geneiro reached the final in the 2016 Rio Olympic equestrian triathlon, achieving a historic breakthrough in Chinese equestrian sports and personal achievements. Huatian has always been committed to the promotion of Chinese horse sports, horse culture, and chivalry, hoping that through its own efforts, more people will understand this sport that requires both courage and diligence.