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Brand Value: Bosiden Ranks 76Th In "China'S 500 Most Valuable Brands"

2023/6/19 13:23:00 13

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　　 On June 15, the World Brand Lab held the 2023 (20th) World Brand Conference and China's 500 Most Valuable Brands Conference in Beijing, and released the analysis report of China's 500 Most Valuable Brands in 2023 25 brands in related industries including machinery were selected.

　　 In this annual report based on financial data, brand strength and consumer behavior analysis, Bosiden has been continuously selected as "China's 500 Most Valuable Brands" by virtue of its outstanding brand building achievements and innovative practices in various fields. In 2023, the brand value assessment reached 88.569 billion yuan, ranking 76, and the brand strength and influence led the textile and clothing industry.

Bosiden ranks 76th in the list of China's 500 most valuable brands

　　 In 2023, the total value of China's 500 Most Valuable Brands will be 34331.181 billion yuan, an increase of 3358374 million yuan or 10.84% over last year. The steadily growing brand value shows the increasingly strong global competitiveness of Chinese brands. Chairman of the Academic Committee of the World Brand Lab Dr. Steve Woolgar, honorary professor of marketing at Oxford University, said: "Brand is the image of a country, and I hope that more people in the world can understand the story of China through Chinese brands. In the past 20 years, I have witnessed the rapid growth of Chinese brands, some of which have strong world influence. These brands include State Grid, Haier, China Life Insurance, Sinochem, China Resources, China Southern Power Grid, China Huadian, Wuliangye Tsingtao Beer, Beidahuang, Xugong, Tongwei, Bosideng, Feihe, Shengxiang, Hegang, Hengli, Shuangxing, Jiumu, GCL, etc. "

　　 Brand leading

　　 Provide consumers with high-quality warm experience

　　 Clothes, food, housing and transportation, "clothes" ranked first. With the deep adjustment and transformation and upgrading of the national industrial structure, the textile and clothing industry has shifted from a stage of rapid growth to a stage of high-quality development. As a world-famous down jacket brand enterprise, Bosideng has focused on the down jacket field for 47 years, has insight into the needs of consumers in the era, and has continued to innovate in down jacket technology, fabrics, patterns and other aspects, and has promoted the transformation of down from a single thermal insulation function to a scientific and fashionable one, warming people's good lives and making the world feel the charm of Chinese brands.

　　 Brand is the highest leadership for enterprise development, and brand confidence is the greatest cultural confidence. In recent years, based on the brand positioning of "the world's leading down jacket expert", Bosiden has adhered to the strategic direction of "focusing on the main channel, focusing on the main brand", continued to consolidate the core competitiveness of brand leadership, product leadership, channel upgrading, quality and rapid reaction, and written a high score answer paper on the rise of domestic brands in the new era. Based on brand genes and consumer insights, we have constantly innovated the way of dialogue with consumers of the times, and continued to build brand potential by participating in New York Fashion Week, Milan Fashion Week, London Fashion Week, China Brand Day, Xinhua News Agency Brand Project, China Entrepreneurs Boao Forum and other major brand activities. Through large-scale campaign promotion, visual presentation and upgrading, communication content enhancement, product promotion and sales interaction and other ways, the brand upgrading, function visualization, scene experience are realized, and consumers' recognition and reputation of Bosiden brand down jacket experts are constantly deepened, helping to improve both brand construction and sales.

　　 Up to now, Bosiden down jacket has led the Chinese market for 28 consecutive years in terms of sales volume, and has been the only representative of China's cold clothing to release fashion trends to the world for 26 consecutive years. The scale of down jacket (sales volume and sales volume) ranks first in the world, and the first mention rate, net recommendation value and brand reputation of the brand rank first in the industry. The strength and brand value of the enterprise have been unanimously recognized by the industry and the market.

Bosideng × China Aerospace ASES Technology Reshapes Fashion

　　 In the pattern of high-quality development, brands with independent innovation ability are more likely to be favored by consumers. Bosiden focuses on advanced technology and creative research and development, constantly upgrades and innovates quality processes, expands the aesthetic boundary of Chinese down, and highlights the commercial value and popularity of domestic brands. Integrate global high-quality resources, from the two dimensions of "fashion innovation" and "functional innovation", to maximize co branded design, cross-border design, and scientific and technological design. The first windbreaker down jacket and a new generation of lightweight down jacket broke the boundaries of traditional down jacket categories, opened up a new category space for the industry, improved the wearing and fashion experience of consumers, and led the fashion trend of young people. At the same time, it has broken through the dilemma of different climate changes and use scenarios, built a functional system of "science and technology, warmth, protection, environmental protection", developed a series of down jackets with stronger scientific and technological functional attributes, such as mountaineering series, high-end outdoor, Chinese aerospace, skiing, extreme cold, and continued to help China's Everest height survey and Antarctic scientific research and other major actions, With professionals exploring more possibilities about the future. It won the Gold Award of China's Excellent Industrial Design Award, the German Red Dot Award, the ISPO Global Design Award, the U.S. MUSE Design Gold Award, the U.S. Industrial Design Excellence Award (IDEA Design Award), the French NDA Design Innovation Gold Award and other honors.

Bosden flies over Mount Everest

　　 To commemorate the 70th anniversary of the first human summit of Mount Everest, at 9:14 on May 18, 2023, Muzi (Li Shengtao), a member of the Chinese Bosideng Everest Climbing Team, took off from Nan'ao, 8000 meters above the sea level, using an unpowered single paraglider. After more than 20 minutes of flight, he landed safely in a predetermined area, creating a record for the take-off height of Chinese paragliders, It adds more color to Bosiden's contribution to the cause of mountaineering.

　　 Consumption upgrading

　　 Exemplary sample of practicing fashion and sustainable development

　　 The World Brand Lab has been deeply engaged in the field of brand value assessment for 20 years, becoming one of the most authoritative and influential assessment institutions in the industry, and is a vane to measure the value of world brands. The management masters from Harvard, Yale, Oxford, Stanford and Berkeley, California attended the 2023 "World Brand Conference" and made keynote speeches. They interacted with the guests on the theme of "Artificial Intelligence (AI) and Web3.0: brand new boundaries".

　　 Since more than 40 years of reform and opening up, China's economy has developed at a high speed. Consumers' demand for commodity quality and commodity brands has continued to upgrade and iterate. Brand development carries people's infinite yearning for a better life. At the beginning of this year, the Central Committee of the Communist Party of China and the State Council issued the Outline of Building a Quality Powerful Country, clearly proposing to promote "the transformation of Chinese products into Chinese brands" and "striving for domestic and international well-known brands".

　　 With the rapid recovery and improvement of China's economy and society, clothing consumption has been "revitalized", together with the modernization of the common prosperity of more than 1.4 billion people, and people's cultural consciousness and cultural self-confidence have continued to increase, which has become an important value support for the development of Chinese brands. Standing at the starting point of a new cycle of industrial resilient growth. Bosiden firmly believes that brand management is the feeling of consumers. Only brands that create user value can achieve sustainable growth.

　　 In the context of globalization and dynamic economy and technology, the digitalization of traditional enterprises is not the test of a single process. It needs the digitalization of the whole area from production to sales, from online to offline, from "human goods yard" to "production, sales and storage", to open up a new boundary for brand building. Posiden actively embraces changes, links consumption upgrading needs, continuously optimizes channel structure and improves channel quality, creates a number of flagship stores with more specific experience and sense of value in the core business districts of the first tier and new first tier cities across the country, implements the mode of multi platform operation for online business, and actively expands new content platforms such as Tiao Yin. Realize refined management and upgrade the consumption experience in an all-round way through the mode of branch operation; Through solid single store operation, constantly consolidate and improve the operation capacity and efficiency of terminal stores, deepen high-quality innovation of global retail, and drive compound growth of performance.

The world's first Bosideng brand experience store on Nanjing West Road, Shanghai

Flagship store in London, UK

　　 In terms of new retail operation innovation, we have continued to build a cross channel operation platform with consumers as the core. Through digital empowerment, we have formed an operation closed-loop with multi-channel touch, accurate insight analysis, and differentiated content interaction, which has improved the shopping experience and value of members. The proportion of young consumers under 30 years old has increased significantly. At present, a new round of scientific and technological revolution and industrial transformation is unstoppable, and the global industrial chain supply chain is undergoing accelerated restructuring. Bosiden has established the focus on users, retail, and commodities as the driving force for future digital transformation, and led enterprises in intelligent manufacturing, intelligent logistics, intelligent commodity operation and other fields to enter the deep water area through intelligent transformation and digital transformation. Focusing on key sectors such as flexible quick reaction, quality upgrading, and cost leadership, we carried out strategic cooperation, factory training and other supplier training, reached the cooperation consensus of "providing products to customers at the fastest speed, the best quality, and the most reasonable price", and insisted on multi-party cooperation, rapid response, thorough organization, and precise implementation, It has greatly improved the stability and competitiveness of the industrial chain supply chain.

　　 Under the background of national "double carbon" strategic goal orientation and energy structure adjustment, Bosiden will implement the concept of sustainable low-carbon in the whole value chain links such as raw material screening, manufacturing, logistics, supplier screening, and actively promote new environment-friendly fabrics, such as 3D down fabrics made of recycled polyamides and Dupont ? Sorona ? New environment-friendly fiber fabrics reduce the dependence on fossil energy and provide consumers with safer and greener products. Bosideng's score on labor management, supply chain labor standard management system, product carbon footprint and other issues has been steadily improved. In 2023, MSCI (Mingsheng)'s ESG rating will jump from "BBB" to "A". It is the first time to fill in and obtain the CDP climate change management "B -" rating, which is the best rating for China's textile and clothing enterprises at present.

　　 The clothing industry is a "better life" industry and an important supporting force for advancing Chinese modernization. People's need for a better life is growing day by day, driving consumption upgrading and the rise of domestic brands. Chinese brands have great prospects and a promising future. Bosiden will adhere to the original mission of "warming the world", firmly adhere to the strategic vision of "becoming the most respected fashion functional clothing group in the world", anchor the strategic development direction of "double focus, multi brand, omni channel, high value", make professional leadership, and move from a single sales scale leader to a global leader in brand integration, Constantly write a new chapter of "world down jacket, China Bosideng, leading the new trend"!