Boyang Clothing: Boyang Century Dream, Yang National Soul

Adhere to the long-term principle, keep pace with the times, continue to explore, realize the comprehensive improvement of technology, process and design in a quiet manner clothing Ningbo Boyang Garment Group Co., Ltd. has become young and full of sense of technology, giving users more enjoyment from vision to touch. Since its establishment in 1995, Ningbo Boyang Garment Group Co., Ltd. has taken "being an excellent brand in the same industry" and "an excellent brand operator" as its corporate positioning. After 28 years of deep training and self-improvement, it has successfully developed into one of the enterprises with large scale and influence in China's clothing industry.

In the face of the industry trend of rapid change of business model and continuous upgrading of consumer demand, in recent years, Ningbo Boyang Garment Group Co., Ltd. has deeply integrated Internet information technology with enterprise development, embarked on the road of intelligence, branding and high-end, and endowed its products with vitality in the process of winning with quality, defining and interpreting new trends of fashion, And win the favor of many consumers. Up to now, Ningbo Boyang Garment Group Co., Ltd. has successively won the honorary titles of "China's 500 Most Valuable Brands", "China's Top 500 Private Enterprises", "China's Most Socially Responsible Enterprise", "Zhejiang Province's Top 100 Manufacturing Enterprises", etc. In the "2022 China Garment Bidding Procurement Evaluation and Promotion" activity sponsored by the bidding supply chain brand promotion platform, Ningbo Boyang Garment Group Co., Ltd. easily won the awards of 2022 China's top ten professional clothing brands, 2022 China's top ten executive professional clothing brands, 2022 China's top ten school uniforms brands and so on.

　　 Build a national clothing brand with the cultural heritage of the red list

Inherit the centennial legend of the Red Sect, and the Chinese tailors will continue to be brilliant! While taking consumer perception as the guide, continuously strengthening product differentiation, and attracting and satisfying more dimensional consumers with different styles of products, Boyang Clothing Also, we should not forget our original intention, spread and carry forward the spirit of the Red Gang in the new era, endow it with new vitality and appearance, and then become one of the clothing brands with a high degree of inheritance of the current Chinese Red Gang culture. Adhering to the "Hongbang Culture" of Ningbo, Boyang Garments creates a Chinese national brand. From the leaders' clothing design and sample clothing production at the APEC meeting in 2014, to the production of parade celebration dresses for the 70th anniversary of the People's Republic of China parade with the chief designer of the Beijing Institute of Fashion Technology, to accept the national people's review and dream with the motherland, to wish the great motherland prosperity, and to carefully customize the "triumphal clothes" for the Ningbo Hubei National Medical Team, To salute the most lovely person of the era, Boyang Clothing has precipitated and sublimated the spirit of the Red Gang all the way, giving clothing more profound meaning.

In the new era, Boyang Garments has also deeply integrated and innovated the traditional Hongbang culture with modern clothing concepts and processes, and achieved continuous explosion of products in the iteration of new products and the cross-border of national fashion, so as to cut out a big fashion industry with a small pair of scissors and become a leader in China's clothing industry. In order to further improve the product quality and market competitiveness, Boyang Garments upgraded the traditional garment manufacturing to an intelligent production factory, and introduced the smart smart Internet garment intelligent system to realize intelligent management, thus fully passing the ISO9001 quality management system certification. In addition, on the basis of ensuring the high-quality natural fabrics, extremely innovative design concepts, and professional and considerate functional applications of its products, Boyang Garments has also built a formaldehyde free garment production workshop, adhering to the garment manufacturing principle of zero addition and zero pollution emissions, and using advanced scientific and technological means to control raw materials from the source, to protect products and fully protect consumers' core rights and interests.

After 28 years of precipitation, diversified brands are popular in the market

Always anchor the core needs of consumers. In keeping with the times, every product can perfectly express the fashion mentality of users and become the best of users. Boyang Garments has persisted for 28 years. Over the past 28 years, Boyang Garments has worked hard around a variety of styles, frequent updates, and the improvement of originality, so that on the basis of easy "rejuvenation" in each period and constant innovation, the product system has been continuously improved, and the market scale has grown with each passing day. Up to now, guided by brand, R&D and marketing, the company has successively established more than ten clothing and fashion brands targeting different market segments, such as "Tangshi", "Ives", "Demana", "Shell", "YSO", "DESSO", "Walsdan" and "mt". Each brand has an independent and complete design, production and marketing system. The company has more than ten wholly-owned subsidiaries, covering the whole clothing industry chain of brand, production, manufacturing, sales, logistics, etc.

In order to do a good job, we must first use our tools. Boyang Garments has the advantages of original design, high quality, superior cost performance and so on. Behind the creation of a clothing empire popular with users is its strict requirements for product quality from details to the whole on the basis of the coordinated development of the industrial chain and the collision and integration of diversified design concepts. As early as 2018, Boyang Garments has specially built an experimental center, and introduced a variety of advanced large-scale instruments and equipment and a number of excellent professional testing talents. The experimental area is mainly divided into sample reception and preparation room, constant temperature and humidity room, chemical analysis room, color fastness washing room, rating room, etc. The Center undertakes chemical testing and physical testing of textiles, and currently mainly serves the brand subsidiaries of the Clothing Group, providing accurate testing and analysis for the quality control of raw materials and finished products of the whole group, assisting the brand production department in quality control, and providing professional data guidance for the R&D and investment of its products. Pioneer intelligence and ingenuity.

In response to the changes of the times, the new ocean is more exciting

The strong rise of the new generation of people has driven the multi-dimensional upgrading of China's clothing industry structure, categories, consumption and so on. How to break the "pattern" and give users unlimited fashion power with more innovative, diversified, interesting and imaginative products has become a new arena for the competition of major clothing brands. Boyang Garments has long recognized this, and its Tangshi brand has been upgraded based on image, channel and product to fully display the brand characteristics of "young, fun, free and personalized expression". In addition, while accelerating the upgrading of channels, Tangshi has also further improved its brand soft power through innovative fashion style, superior product quality, outdoor sports, fashion fashion, street colleges and other diversified themes. In addition, the cross-border co branding of the brand with Fantasy IP, such as Cat and Mouse, Snoopy, Nonmanzai, Baokemeng, etc., has also captured the fashion interests of a large number of consumers and triggered a good response.

With the all-around system as the core, Boyang Garments, while continuously tackling the offline market, also relies on IP, live broadcast and content upgrading to create full touch marketing. With more competitive products, more humanized after-sales service and more expanding channels, Boyang Garments will build a more youthful brand image. It will rapidly iterate in strategy, products, channels and marketing, deeply layout the industrial ecological chain, and lead the Chinese apparel e-commerce industry.

Use innovation to ignite fashion, and use focus to draw a beautiful blueprint! Ningbo Boyang Clothing Group Co., Ltd 28 years of innovation, forge ahead, always standing at the forefront of the quality and trend of the clothing market. In the future, the company will also adhere to the corporate mission of "building an expert in fashion professional image", adhere to the principle of "building a brand with quality", continue to promote the rapid development of the brand, and work with thousands of users to share a better "clothing" life.