Cat Man: Your Next Warm Coat May Not Be A Down Jacket

Every autumn and winter, the network platform becomes Thermal Underwear It's a place of contention. On September 27, Cat Man's autumn and winter new product launch conference launched Cat Man's eight degree 3.0 product, which achieved 240 million exposures across the network, and 42.6 million self operated live broadcasts.

The beautiful show showed a sense of technology that made the audience feel the great strength of Catman. The theme of "no down jacket, no cat man fever", which is constantly flashing in the background of its big show, is even hotly discussed.

You Lin, Chairman of Cat Man Group, stressed that, MiiOW The hot eighth degree ushered in a new era of warm clothing. "If you don't wear a down jacket, you will wear a hot eighth degree" is not to refuse down jackets. Maybe your next warm clothing may not be down jackets. 　

　　 Breaking through the thinking boundary, the next warm coat may not be a down jacket

Specializing in scientific underwear for 25 years, Delireba, Angelababy and Wang Junkai have successively become the spokesmen of Cat Man brand, ranking first in underwear sales for 9 consecutive years.

In recent years, you Lin, the chairman of Catman Group, has become restless again. He hopes that the brand of Catman can be further improved once again. He hopes that with the help of technology, Catman can step up to a new level.

As for the statement of "wearing hot clothes without down jackets", You Lin explained that his real idea is to let the public break through the thinking boundary. Because the future down jacket may not be in the form of down jacket. Just like the iPad Pro can be the same as or even more than traditional laptops. In the computer field, the future computer does not have to be a computer. "The brand logic behind Apple's advertisement is that Apple is creating a brand association: 'If you are a person who likes to break through and innovate, Apple is suitable for you', which is also what we want to convey to consumers through the slogan of 'No down jacket, wear cat man hot eight degrees'."

He believes that the cat man craze does not mean to ban tradition Down Jackets Instead, Catman interprets "another choice for winter". When the user's mind starts to transition, the original cognition of the form of warmth preservation will change. As the public subverts the form of heat preservation, more imagination space will be created for the traditional use scenes. 　

You Lin, Chairman of Maoren Group

When winter comes, the first cold proof item that everyone thinks of must think of wearing down jacket. However, You Lin cited some scenes that are not suitable for wearing down jackets, such as cocktail parties, parties, exhibitions, shows and other social occasions. In these scenes, down jackets belong to leisure items, and it is considered impolite to wear them in social occasions. "If you are afraid of the cold and like to wear clothes, the cat man fever is eight degrees suitable for you. It is not necessary to wear down jackets to keep out the cold. We urgently need a way beyond time and space to overturn the established stereotype, give play to the fluorescent pen effect in the brain, and lead a new way of dressing in winter. Thermal underwear can be another choice in winter. You can not wear down jackets, and you can wear them freely even when it is cold 。”

And the reason why they deliberately keep warm Underwear Contrast with down jacket. Zhou Jie, deputy general manager of Cat Man Marketing Center, explained that it was a slogan precisely aimed at the needs of users. As we all know, down jackets have many pain points, such as expensive, bloated, cumbersome, monotonous, difficult to stretch, troublesome to clean, and occupying space; In some occasions, it is not suitable to wear down jackets, with poor image and mobility (such as business meetings, laboratories, etc.); Some regions are also not suitable for wearing down jackets due to temperature, but suitable for wearing thermal insulation (such as Guangdong); I want to wear clothes that show my figure in winter, but it is cold. Wearing down jackets is not good looking, and there is less to wear; The down jacket is swollen and heavy, blocking all the beautiful clothes; Wearing the fat ones is fatter, and the short ones are shorter; The thin person wears it, the upper body is fat, the legs are like bamboo, and the proportion is not coordinated. At the same time, thermal clothing has unique advantages. For example, it can be worn in winter, and you can wear it as you want, so as to achieve freedom of dressing; Light and warm; Subvert the traditional winter clothing habits. 　

　　 "Our warm clothing+outerwear is as good as down jacket in terms of warmth retention. Research by the Test and Analysis Institute of Guangdong Academy of Sciences shows that the temperature can rise by 8.1 ° when the temperature is eight degrees 3.0. Moreover, the upper body is lighter, more breathable and comfortable, and it has more advantages over down jacket in terms of weight, permeability and comfort. It is not bulky in vision, and is suitable for multiple scenes, such as indoor, outdoor, and sports Move, take photos, etc. " Zhou Jie introduced.

　　 There is no need to "freeze people with beauty". With the blessing of aerospace fabrics, you can have both beauty and warmth

In the past, if you want to look beautiful and thin, you can't wear down jackets. People use "beautiful people" to tease that beauty and warmth can't be both. Dong Jie, the brand ambassador of Cat Man, also shared her experience in filming at the launch of Cat Man's new products for autumn and winter. In winter, we often encounter the scene of switching between indoor heating and outdoor extreme cold. Hot eight degree 3.0 is a necessity of "beauty without freezing people".

The reason why we dare to talk big is because we have enough confidence in the theme of "wearing hot clothes without down jackets".

　　 "Our thermal eight degree 3.0 thermal underwear uses a lot of high-tech materials, gathering the industry's thermal underwear technology. The fabric is made of Conlon aerospace technology fabric, which adopts the 2.0 upgrade of aerospace grade 5A raw yarn antibacterial, eight times high elastic thermal eight degree hollow wing heating technology. The air layer is more warm, double-sided fleece, the same thickness, skin touch fleece is warm and more temperature locking, and adopts a unique knitting loop structure, Let the skin breathe freely. " Ding Xiaofeng, head of Cat Man R&D Center, explained that, "What is more worth mentioning is that our space fiber bacteriostasis is different from that of ordinary injection. Injection bacteriostasis is to destroy all flora (including beneficial flora). At the same time, the injection will be washed away with more washing times. Space fiber bacteriostasis only inhibits harmful bacteria on the surface of the skin, and does not damage the micro ecological environment of the skin. It is still effective after 100 washing times."

Cat Man Fever Eighth Degree 3.0 New Product Show

According to the relevant survey report, 46% of the respondents who do not choose to keep warm in winter do not wear thermal underwear because it is difficult to match. As the underwear layer of winter sandwich dressing method, thermal underwear is the category most respondents will choose, but 17% of respondents choose not to wear thermal underwear. The main reason is that the exposed beauty of thermal underwear is not high, which affects the overall clothing matching effect. At the same time, some respondents said that the thermal underwear used in the past had poor thermal insulation effect.

In view of the user's pain points, the launch of Cat Man Hot Eight 3.0 adopts a large round neck invisible design to avoid exposure embarrassment; 3D cutting, comfortable and non bulky. Slim without restricting the body, fit every inch of skin temperature.

"Maybe some consumers have a misunderstanding that 'if you don't wear a down jacket, you will wear eight degrees of heat' is just wearing thermal underwear to go out. This is obviously impossible." Zhou Jie, vice president of Cat Man Marketing Center, explained, "This slogan is actually an innovation in the way consumers dress in winter, that is, the heavy and bulky down jacket has been transformed into a lightweight and fashionable warm coat+coat. For example, it is suitable for the gym (running+yoga) to wear alone; it is suitable for business occasions (negotiation+dinner party) to wear with a suit ; Match with school uniform/coat for going to school/on the way to work; It is suitable for outdoor scenes of mountaineering. "

The market prospect of thermal underwear in China is considerable, and the major thermal clothing brands are still making continuous efforts this autumn and winter. As a 25 year professional research technology underwear brand and industry leader, Catman has joined forces with one heart, continued research, development and innovation, and will also open a new chapter of "Hot Eight Degrees 3.0".