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Decoding The New Road Of Tambor, A High-Quality Domestic Down Jacket Brand

2023/10/16 15:06:00 4

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　　 Since 2023, in the face of the complex and changing international environment, the domestic clothing market is accelerating its recovery, and the resilience and vitality of high-quality development are steadily improving. In the face of a new development environment, China's clothing industry has always played its genetic advantages of being innovative and good at innovation, and has made unremitting efforts to meet difficulties in the direction of high-quality development and the main line of supply side structural reform.

　　 A few days ago, the "New Natural Mind and Freedom - Tambor's New Trend of Defining Outdoor" was launched in Shanghai, and more than 100 new Tambor high-quality down jackets were launched worldwide, bringing new weather and new expectations to China's down jacket industry.

　　 Focus on 10 billion new outdoor track

　　 With the deepening popularity of outdoor sports in China, the outdoor sports equipment industry is also developing rapidly. According to relevant data, the size of China's outdoor clothing market is expected to exceed 12 billion yuan in 2023. The improvement of living standards, the enthusiasm of the main consumers for outdoor lifestyle continues to rise, and the application scenarios of outdoor sportswear continue to extend, all of which bring huge incremental space to the outdoor sportswear market.

　　 Enterprises that actively respond to changes in demand of consumer groups, apply new technologies, new materials, and new processes, and improve product design and brand competitiveness will be able to take the lead in the market. For example, products such as down jackets and jackets have gradually changed from a single "cold proof and warm keeping" necessity to a "warm keeping and fashionable" wear choice. The national down jacket brand represented by Tambor, by adhering to creating high-quality and high-performance products, applies fashion and cutting-edge design to products, consolidates irreplaceable professional ability and core advantages, and constantly opens up new tracks, new momentum and new space for development.

　　 Through more than 20 years of development and precipitation, Tambor has a team of advanced designers, technologists and quality inspectors in China. The company's R&D center is a provincial enterprise technology center and a provincial industrial design center with a leading independent design and R&D capability. Every year, more than 500 new designs are designed and developed. Tambor has been awarded the honorary title of "China's leading craftsman brand in the down industry". The continuous growth of sales of Tambor's single down jacket, which focuses on scientific and technological fabrics, "light and warm and breathable", "fearless of wind and rain" and "one coat and three clothes" in stores, also intuitively indicates a trend phenomenon: today's consumers need both fashion and function. In the future, in view of the industry development trend of fashionable and trendy outdoor functional clothing, Tambor will further explore the fashion and sense of design of its products, and promote the "new blue ocean" of 10 billion outdoor products.

　　 Three trends series interpret "high-quality down jacket"

　　 Then, how to further interpret and decode the concept of "high-quality down jacket"? That is, what today's down jacket means to Chinese consumers, which is an important difference between Tambor and other brands. On the eve of the "Golden Week" of the National Day, the "New Natural Mind and Freedom - Tambor's Definition of Outdoor New Trend" was launched in Shanghai, with a new image and new positioning.

　　 The press conference follows the alpine aesthetics and outdoor philosophy of the Tambor brand, integrates hard core technology and diversified design, closely follows the keywords of nature, freedom, environmental protection and exploration, explores the three outdoor scenes of "mountain camping", "urban exploration" and "life skiing" in the form of immersive creation, and redefines the new trend of outdoor fashionable down jackets.

　　 Tambor hopes to arouse people's yearning for "outdoor" sports in this release, and also aims to explore the value of "higher quality" and "more scenes" for fashionable down jackets. The activity is located along the Huangpu River in Shanghai. The indoor interactive area is full of tents, cookware, skis and other outdoor equipment, restoring outdoor scenes such as camping, skiing and hiking; On the terrace, you can enjoy the magnificent city view of Shanghai, the international fashion capital, and take the Tambor brand light board as the visual center to provide guests with the best place to take photos and clock in for outdoor fashion on that day.

　　 The strong outdoor spirit of Tambor brand is fully reflected in this season. As one of the brand's signature colors, Tambor's press conference was renewed, and Pantone's "Brilliant Red" brought the brand an upward, modern and fearless tone; The outdoor technology fabrics, weather proof down jackets of "Life Skiing Series" and "Outdoor Light Walking Series" rush down jackets are used, all of which demonstrate the pragmatic style; The creative mix and match with the fashionable items such as dopamine yoga pants, martin boots, cloud bags and so on, which are popular with young people, also makes this domestic brand focusing on high-quality down jackets for 24 years take on a new look visually.

　　 Xilinnai Gao, a special guest and popular singer of the new generation, appeared on the show in Tambor's high-quality down jacket, and received many favorable comments with her "sweet and cool" personalized mountain style modeling. "Many new products released this time have grown on my aesthetic point." After watching the show, she said that she was unforgettable for the new Tambor ski down jacket with fashionable design and fresh colors.

　　 Digital and intelligent development improves brand product power

　　 Tambor, founded in 1999, in recent years, in the face of the new era of industrial development trends and changes in the market environment of the clothing industry, has always been working hard on the high-quality down jacket track, vigorously promoting brand upgrading, R&D innovation, product diversification, marketing innovation and service efficiency.

　　 In fact, the foresight of this decision can also be seen in the performance analysis report of the brand in recent years - the brand awareness is increasing year by year, and the market sales area is expanding. The product sales cover more than 20 provinces and cities, including Beijing, Shanghai, Hebei, Henan, Northeast China, Shanxi, Tianjin, Anhui, Hubei, Jiangsu, and the comprehensive market share of a single brand ranks top in the industry.

　　 The soon to be completed and put into operation Tambor Smart Science Park project is a key step towards intelligent manufacturing. The project focuses on building a global R&D and design center and an online product sales center for end consumers. Relying on the cloud data center, it will build a modern logistics real-time distribution center and an intelligent digital ecosystem platform for the whole industry chain of down clothing, and is committed to creating a new business type and mode of "high intelligence, digital" industrial development in the clothing industry. This project is also an important attempt of Tambor to adjust the product R&D mode. Through in-depth cooperation with well-known universities in China, Tambor's brand and products are innovatively improved.

　　 Win a bigger market for Chinese down jacket brands

　　 How to maintain ingenuity and always make consumers feel the brand commitment of "high quality" is the driving force of Tambor's continuous innovation and climbing for more than 20 years. Tambor is thinking about what is today's mountain aesthetics and outdoor philosophy, what is the brand's exquisite craftsmanship, and how the rising Chinese down jacket brand can win a larger market in the global fashion field.

　　 At present, consumption upgrading, business restructuring, diversified information, and the young generation of consumer groups and market demand have given brands a broader space for development and artistic imagination. The launch of more than 100 new outdoor high-quality down jackets at this press conference is a concentrated presentation of Tambor's innovative achievements in recent years, such as technology upgrading, design upgrading and brand upgrading.

　　 As General Manager Wang Lili said, this press conference embodies Tambor's innovative attitude towards dress aesthetics, demonstrates his love and warmth for consumers as always, and also highlights the brand's profound humanistic depth, bringing a new visual experience, which is both a sensory feast and an aesthetic presentation. "Tambor makes it clear that we have been on the road, seeking up and down, not giving up our original intention!"

　　 This year is the first year to fully implement the spirit of the 20th National Congress of the Communist Party of China and the key year to build a modern textile industry system. Chen Dapeng, Vice President of China Textile Industry Federation and President of China Garment Association, said that the domestic outdoor clothing market is expanding day by day, and R&D design, good reputation and comprehensive production capacity have become the basis and core competitiveness for the upgrading and development of industry enterprises. Under the trend of national fashion, consumers' recognition of high-quality domestic clothing brands has been rising. The local outdoor sportswear brands represented by Tambor, through adhering to the creation of high-quality outdoor down jackets, enable brand upgrading with scientific and technological innovation, design innovation and product innovation, and constantly meet people's yearning for a better life, are an important force for the high-quality development of China's down jacket industry.

　　 Chinese consumers expect to see more value expressions of Chinese brands in the market. Before the start of the Shanghai Grand Show, Tambor attracted wide attention through nationwide publicity, including new media marketing such as live broadcast e-commerce, which is undoubtedly a focus on the attention of new consumer groups, and also the most straightforward display of the new marketing strategy of the national high-quality down jacket brand: in any case, you should see and be impressed with me.

　　 In November 2022, Tambor was invited to participate in the ISPO Munich International Sporting Goods Fair, Germany, and became the only Chinese brand in the core pavilion of the fair with excellent brands from 50 countries around the world, demonstrating the quality and charm of Chinese intelligent manufacturing. This year, the organizing committee gave Tambor a bigger and better booth. After the glory of the Shanghai Grand Show, Tambor is ready to go more steadily and calmly in the journey of pioneering.

　　 Adhering to professionalism and creating perfection is the underlying logic of high-quality development of China's clothing industry in the new era, and is also the inevitable path to realize the value transition from "following" to "leading". Tambor Cohesion Outdoor Garment Raceway has continuously launched iterative and upgraded outdoor high-quality down jacket products to meet consumers' demand for "more scenes" and "higher quality" outdoor clothing, and lead the Chinese down jacket industry to achieve value upgrading on the road of high-quality development.