The 25Th Anniversary Brand Conference Of The Daily Broadcasting Group

Seeking natural traces and interpreting oriental culture. Nippon Group On the 25th anniversary, we went to a family dinner together to trace the brand stories and explore the beauty of oriental literature and art.

The 25th Anniversary Brand Conference of Nippon Broadcasting Group was launched in Shanghai on November 16. The three major brands "broadcast", "broadcast" and "broadcast" Broadcute made its debut on the same stage for the first time. Taking the opportunity of solar terms and family feast, it explored the relationship between clothing and oriental charm and natural ecology, and presented a brand conference named "solar terms home" in spring and summer of 24.

The press conference was held in the historic landmark Shanghai Exhibition Center. The brand adheres to the advocacy of traditional culture, talks about life with an artistic attitude, and writes a visual narrative full of cultural aesthetics. Its vitality and literary atmosphere are vividly displayed.

On the evening of the press conference, "broadcast Ni Ni, the spokesperson of the broadcast brand, made a surprise appearance on the scene, attended the solar term family dinner in a new way, reinterpreted Chinese aesthetics, witnessed this wonderful feast integrating art and culture, and shared the grand event with the guests on the scene. Ni Ni is free and frank, enjoying the current state, like a brand, growing freely, moving forward freely, and full of belief in vitality. This time, Ni Ni wore the brand's new products in spring and summer 2024 to attend the scene. The three-dimensional embroidery presented the traditional oriental aesthetic elements, integrated the Chinese garden culture into the current life aesthetics with the classical sketch technique, and interpreted the collision and integration of modern cities and classical literature.

The 24 solar terms are spring, summer, autumn and winter for Chinese talents. In 1999, Nissan started from the Book of Songs, "Sowing Jue and Hundred Valleys, Practicing Faithful and Living", and followed the rhythm of festivals to create its own world.

Move with the times and live poetically. The 25th anniversary of the group Brand launch The main color of the show is red, which represents Chinese color. The strong oriental charm wraps the scene into a grand family feast, skillfully connecting different seasons, entertaining all sides, and enjoying the oriental cultural visual feast with the guests on the scene with high etiquette.

In combination with the theme of this solar term family feast, the design concept of the on-site activity hall is inspired by the ancient "food box", which forms five interactive exhibition areas representing different solar terms. The interactive wall takes the ancient horizontal axis painting as the creative point, representing the solar term of rain, implying that the rain moistens everything, and the blessing comes with the rain. The rain, light and shade, and halo are the bottom of the picture, supplemented by the dynamic effect of ripples, to write good wishes; Intangible cultural heritage vest represents the Tomb Sweeping Festival, which reflects the connection between the Tomb Sweeping Festival and all things in the world. At this press conference, the Group invited the inheritors of intangible cultural heritage in armor and horses to show it on site, leading guests to experience the charm of traditional Chinese intangible cultural heritage handicrafts; Sunshine is a timeless moment. The photo studio represents sunstroke. Sunshine is one of the traditional customs of sunstroke. Taking photos with relatives and friends is a necessity for family dinners to leave good memories; Mahjong represents the great heat, burning incense in the great heat, enjoying leisure. With the mahjong table as the carrier and the "incense" as the medium in the atrium, people can enjoy the time with relatives and friends by relaxing the natural incense and fragrance before and after the family feast; The light column of wheat seedling represents the grain rain, the rain generates hundreds of grains, the fish in the sea come ashore, and the grain in the field is born. The light shines on the wheat seedling in a flowing state, nourishes life, and transmits the sustainable development concept of the group.

The experience of this season's clothing is the sensory embodiment of natural blending in thought, and also a way of approaching and integrating into Chinese traditional culture. The three brands interweave ideas with natural culture, presenting different vitality.

Flying eaves and walking green

Broadcast The 24 spring summer series is free and smooth, integrating traditional oriental elements into the current aesthetic and life, endowing clothing with the romantic fantasy of keeping the wind by the virtual. With new energy, it collides with the unique oriental charm, and the creative design shows more Chinese aesthetic charm.

Combination of hardness and softness

The "Sobo" 24 spring/summer series returns to daily life, weaving fabric and design, creating a unique charm of combining hardness and softness with flexible shape and exquisite craftsmanship.

Secret base

Inspired by the mystery, the "broadcast" 24 spring summer series extracts design elements from the early morning jungle, allowing children to explore the wonderful world of nature bravely.

The 25th Anniversary Brand Release Conference of Nippon Broadcasting Group skillfully connects different Chinese cultures, places and times with rich works, presenting a variety of natural oriental literary and artistic styles coexisting with randomness and vitality.

about Nippon Group

Nippon Group expects to provide customers with clothing products and services that truly meet their inner desires, and strive to create a high-quality shopping model and fashionable lifestyle with "user value experience as the core".

At present, the Group is mainly engaged in "broadcast", "broadcast bo" and "broadcast Broadcute and other boutique clothing brands have always taken "design innovation" as the fundamental driving force, excavated the internal philosophy of beauty, constantly enriched aesthetic values, and always adhered to the principle of independent and original design. For a long time, with its distinctive brand positioning, strong creative design ability, good product quality and market reputation, it has been favored by many consumers and widely recognized by industry competent departments and professional institutions. In addition, the company's omni channel marketing network takes "consumer value experience" as the core, uses advanced digital technology to comprehensively integrate offline and online shopping scenarios, and provides goods and services through omni channel sales mode. At the same time, actively organize offline activities, share valuable content, establish consumer emotional links, build a long-term relationship with temperature, high links, and high interaction, and meet consumers' all-round, all-weather, personalized and exclusive customer service needs.