Enterprise Information: Red Bean Group Won The First Prize Of National Excellent Achievement In Corporate Culture

On December 15, at the National Corporate Culture Annual Conference (2023) held in Yibin City, Sichuan Province, the biannual results of the selection of outstanding achievements in national corporate culture were commended. The "Four Foundations and Four Haves" selected by Red Bean Group, which shaped Red Bean's characteristic "Emotional Culture", was awarded the first prize for outstanding achievements in national corporate culture in 2022-2023.

This activity is a selection and commendation project approved by the State Council to be retained after sorting out, rectifying, evaluating, reaching the standard, and awarding. It is a key brand project of the China Enterprise Confederation. It is held every two years to explore and cultivate the typical enterprise culture construction in China, lead and support the high-quality development of enterprises. It has a greater social impact and high visibility, and is subject to economic circles It is highly recognized by the academic and business circles. The final list of the selection will be finally determined through recommendation and application, preliminary review, review, final review by the evaluation committee and public announcement on the public website.

Corporate culture is the soul of an enterprise and the endogenous driving force for its healthy development. The theme forum of this annual meeting is to shape excellent corporate culture and pool the development power of enterprises. The forum focuses on the implementation of Xi Jinping's cultural thoughts in the construction of corporate culture; The path and method of building excellent corporate culture; Carry forward the excellent traditional Chinese culture and enhance the soft power of enterprises; The application of new technologies and tools in corporate culture communication; The synergy and integration of enterprise culture and management system, and the cohesion of enterprise development force are discussed in depth, so as to summarize and promote the successful experience of China's enterprise culture construction, and lead and support the high-quality development of enterprises.

Ten year enterprises rely on brand, and hundred year enterprises rely on culture. Founded in 1957, Red Bean now has nearly 30000 employees. Its products cover clothing, tires, and pharmaceuticals, and ranks among the top 500 private enterprises in China. In 2023, when the economic development is facing challenges, the Red Bean Group will focus on the evolution and upgrading of its main business, and its operating efficiency will continue to improve steadily. The achievement can not be achieved without the Group always adhering to the Party building to lead the construction of corporate culture. In the long-term construction of corporate culture, the Group has formed a corporate culture system characterized by "emotion and culture", realizing the traditional virtues and modern humanities The unity of social harmony provides a strong cultural impetus and development momentum for enterprise development.

The corporate culture achievements presented this time summarized that Red Bean Group has created the red bean characteristic "emotional culture" through "four casts and four haves", evolved the mission of Red Bean Group "common prosperity, industry serving the country, and win-win in all directions", the corporate vision of "building a world-class enterprise", and the core values of "integrity, gratitude, innovation, and excellence". Specifically, we should lead the casting of soul with thought to ensure that politics has a direction. Red Bean Group is an advanced grass-roots party organization in China. It leads the enterprise's advanced culture with party building, creates the experience of party building of "one core and three advantages", the working method of party building of "one integration, two cultivation and three guidance", the working mechanism of party building of "five two-way", and creates a modern enterprise system with Chinese characteristics integrating "enterprise party building+modern enterprise system+social responsibility", And launched the first enterprise version of "Disciple Rules" of private enterprises - "Red Bean Disciple Rules".

Improve the casting craftsman with quality to ensure a promising career. Hongdou unites its employees with "emotional culture". For grass-roots employees, the "three-star employees" have the opportunity to go to Hongdou University for further study free of charge. They are given priority to serve as grass-roots managers, growing from "blue collar" to "white-collar"; For middle-level employees, the "competitive employment" mechanism has been widely implemented, and more than 700 employees have taken different management positions in five years; For senior employees, we have adopted the method of giving shares and property rights to integrate them with the business performance of the enterprise.

Love with exquisite service to ensure a secure life. Red Bean advocates and practices the concept of "eight win" with shareholders, employees, customers, suppliers, partners, government, environment, society, etc., so that employees can share the achievements of enterprise development. The Group has invested 25 million yuan to establish the "Red Bean Charity Fund" and established a long-term and institutionalized rescue mechanism for difficult workers. It has rescued nearly 900 people in difficulty and issued relief funds of 10.125 million yuan.

Build a family with physical and mental care to ensure emotional release. Red Bean attaches great importance to democratic and emotional corporate culture management. The Group has set up "secretary mailbox" and "labor union mailbox" in the plant area to open up the channels for employees to express their demands. Each workshop of the factory has set up an "echo wall". The Group has held the "Red Bean Tanabata Festival" every year for more than 20 consecutive years, and has formed a unique corporate culture through poetry recitation, folk forum, pen meeting, evening party, collection of the most beautiful love stories and other forms.

Over the years, in the process of building corporate culture, Red Bean Group has been constantly exploring innovative ways, methods and measures to promote the deep planting and implementation of corporate culture, making every effort to transform the "soft power" of corporate culture into a strong driving force to promote the development of enterprises, which is a national brand's unremitting exploration to explore the century old gene. Red Bean Group will take this award as an opportunity to implant the three outstanding development concepts of "time is money, efficiency is life, and innovation is the future" into the corporate culture of Red Bean, and carry out gene reconstruction of Red Bean culture, so as to further enhance the core competitiveness of Red Bean.