Seven Wolf Chairman Zhou Shaoxiong: Keep Pace With The Times And Improve Quality

Recently, China's leading fashion menswear brand Seven Wolf The performance forecast was released. It is estimated that the net profit attributable to shareholders of listed companies in 2023 will be about 241 million yuan to 301 million yuan, with a year-on-year growth of 60% to 100%. The brand strategy upgrading performance in the first year will continue to improve, showing strong development potential. Chairman Zhou Shaoxiong summarized the performance of the brand in 2023 at the end of the year ceremony of the Seven Wolves, focused on the brand strategy again, and laid out a high-quality and new development blueprint.

Thirty three years of mission

"To be a fashion brand with attitude, let Chinese fashion lead the world, and create a fashion quality life". Since its inception, seven wolves have adhered to their mission, experienced trials and hardships, and boldly broken the situation, all the way to become a leading brand in China's fashion men's wear industry. At the year-end ceremony, Zhou Shaoxiong also reiterated the brand spirit of "returning to the original intention and making good products". As an entrepreneur, he founded the Seven Wolves in 1990. He followed the trend in the 33 year entrepreneurial journey, led the enterprise to continue self revolution with a passion for fighting and winning, and wrote an important chapter in the development of Chinese brands.

Zhou Shaoxiong said, "The seven wolves are not three brothers' enterprises, but all seven wolves' enterprises, but Chinese enterprises." Holding a firm belief, the seven wolves will closely link brand development with the times and the nation, go all out to do a good job in products, and create multiple values of technology and culture for consumers.

For the clothing industry, 2023 will be a year of progress constrained by the uncertain external environment. Zhou Shaoxiong gave his own interpretation of how to judge opportunities and challenges in the rapidly changing market environment. He believes that although the market structure is undergoing in-depth adjustment, the fundamentals of China's garment industry for long-term improvement have not changed, and China's garment industry is exploring potential opportunities through reform and innovation. The Seven Wolves are constantly sticking to the changing environment, trying to find a foothold in the new pattern, and seeking the key point of new breakthroughs.

Insight into the market and grasp the opportunity

The 33 year development of Septwolves has also been accompanied by the constant changes in China's fashion industry and consumer market. Zhou Shaoxiong put forward a further refined summary of the changing trend of the clothing consumption market in recent years. First, consumers are more rational. While paying attention to product quality, they pay more attention to health, environmental protection, science and technology and other dimensions, and deeply change their lifestyle. In addition, Chinese products, which represent inheritance and innovation, will continue to rise strongly and bring new experiences to consumers.

"Entering a new era of enterprise development, we should firmly believe in embracing the new era." Zhou Shaoxiong believes that the trend of "consumption grading" in the current fashion market is increasingly obvious. Seven Wolves have a deep insight into the market changes, explore the future vane, readjust and optimize the development strategy accordingly, and clarify the direction of the future by consolidating the brand positioning.

The increasingly new consumer market has created broad development space for enterprise development. Based on the analysis, research and judgment of the brand's core competitiveness and market development trend, Zhou Shaoxiong led the enterprise to reshape its positioning, defined 2023 as the first year of brand strategy upgrading, defined the brand positioning of "seven wolves=jacket experts", took the existing brand as the leading factor, took the output of core management ability as the starting point, and entered the fast lane of high-quality development in line with the current situation.

Brand has a bright future

In the first year of renewal and upgrading, Seven Wolves handed over a report card that attracted the attention of the industry. Seven Wolves made another stunning appearance at Milan International Fashion Week with their new works, held a brand strategy achievement and new product launch, and unveiled China's first flagship store of Jackets Home. The total exposure of the three major campaigns reached 1.575 billion, and more than 700 domestic and foreign media reported on seven wolves' series renewal measures.

Seven Wolf brand Karl Lagerfeld also has a brilliant performance in 2023, opening many benchmark projects, radiating to East China, South China, North China and other regions. With innovative design, excellent technology and unique style, it has become the first choice of high-end fashion brands in the hearts of more and more Chinese consumers. At the same time, the comprehensive improvement of channels, products and social media has driven the seven wolves knitting sector to make new breakthroughs. The overall extension of core competence provides strong support for customers' high-quality breakthrough, and further demonstrates the solid strength of the customization sector of the Seven Wolves.

Speaking of 33 years of development, Zhou Shaoxiong pointed out that "culture, attitude and value are our brand genes." Starting from brand genes, seven wolves will focus on cultivating three abilities that determine future development, namely cultural creativity, scientific and technological innovation and green development.

In terms of cultural creativity, Seven Wolves has always injected "wolf nature" into the DNA of enterprise development, and the concepts proposed at different stages of development, such as "men are more than one side", "challenging life and never turning back", have been deeply rooted in the hearts of the people. Faced with the challenges of the new era of enterprise development, Seven Wolves will also continue to build a unique brand culture to win market recognition and consumer favor.

In terms of scientific and technological innovation, the Seven Wolves have continuously increased investment in research and development to make clothing fashion evolve into "human clothing interaction", introducing cutting-edge technologies such as healthy human clothing and temperature management to subvert consumer experience, and through digital technology, enabling management, improving energy efficiency and other comprehensive enabling technological innovation.

Green development is also a key part of the seven wolves' efforts. Since its name, Seven Wolves has been destined to be the attribute of the brand, to coexist harmoniously with nature, and to become a member of promoting natural green development. From adopting the "Wolf King" of Nanjing Hongshan Zoo, to cooperating with the environmental protection Guochao brand to start the "old for new" plan, we constantly expand the public welfare action map, and integrate the concept of sustainable development into all aspects of production and operation, so as to promote sustainable fashion with the sense of responsibility of industry leaders.

Not satisfied with the achievements, Zhou Shaoxiong At the year-end ceremony, the development blueprint for 2024 was described: focus on matching the national high-quality development requirements, and build a world-class clothing brand. Seven Wolves will create a stable and sustainable management system and organizational system through internal incubation and external coordination, while constantly improving the governance framework of the fashion group, forming a highly driven talent support platform, creating a professional fashion investment management service capability system, and building a shared ecological platform for the fashion consumption industry.

In 2024, Brand strategy The fully refreshed seven wolves will continue to dig deep into the jacket track, and expand new business circles with channel upgrading, so that the brand value will continue to increase. At the end of 2023 ceremony of Seven Wolf Group, Zhou Shaoxiong clearly proposed the development goals for the next stage. Seven Wolf will focus on its main business, consolidate the brand foundation, continue to provide consumers with dual values of technology and culture, and continue to work hard for Chinese brands to enter the world fashion stage!