Return To The Essence Of Communication And Demonstrate Strong Strength! Bosiden Has Fully Covered The Top 10 Mainstream Airports In China And Achieved Remarkable Results!

With the vigorous development of China's economy and the opportunity of the times, all kinds of technology and capital continue to be imported into the consumer manufacturing industry. The popularity of domestic brands has finally exploded, and they have exerted considerable influence on the international market. Among them, the national brand Bosiden has been constantly releasing its brand charm in recent years, presenting itself as oriental down Trend of domestic products 。

Since September 2022, Bosiden has launched brand communication and launch in many mainstream airports in China until the whole 2023. At the same time, on October 19, the official announced the quality youth idol, Yixixiqianxi, as the brand spokesperson, and released the relevant materials for Yixiqianxi to visit Bosiden's world's first experience store on Nanjing West Road in Shanghai, Lead consumers to immerse in brand history and technology.

　　 "Airport launch+star endorsement" combination boxing to create brand communication value in depth

It is understood that Bosiden has launched brand advertising in 10 major hub airports in 7 major cities across the country, including Shanghai Hongqiao, Shanghai Pudong, Beijing Capital, Beijing Daxing, Chengdu Tianfu, Chengdu Shuangliu, Xi'an Xianyang, Wuhan Tianhe, Shenyang Taoxian and Qingdao Jiaodong, and has achieved brand communication with a traffic volume of 100 million people.

By making full use of the airport as a powerful brand launch and communication behavior, it once again emphasized that Bosiden, together with the brand spokesperson, Yi Shuai Qianxi, would open a new chapter of warmth. It was the first time to upgrade Bosiden's trench coat and down jacket, breaking through the circle of fans from one point to another, which clearly showed that Bosiden's brand values the long-term stable accumulation of artists. Immediately after the official announcement of Bosideng, a large number of netizens forwarded it. Up to now, only the topic of # Yi Close Qianxi's endorsement of Bosiden # has captured 4.083 million discussions and 1.73 billion readings on Weibo, and on the official announcement day and after each time the spokesperson's key materials were revealed, many fans commented with pictures, showing the purchased Bosiden clothes and showing the screenshots of new product orders in the comment area, causing widespread concern in the industry and hot discussion among netizens.

Through this series of high-profile brand activities, we fully attract and focus the attention of the public, which not only makes the Bosiden brand increasingly popular in the market, but also allows more people to see how Bosiden integrates East and West classics with its strength. Bosiden is famous around the world by virtue of product innovation, technology empowerment, and brand globalization. On the other hand, it also effectively realizes the rapid spread of the Bosiden brand. With the high attention and high exposure of the mainstream airport praised by the high-end media, it makes a strong voice for the national brand, seizes the middle and high-end price market gap, gives it more imaginative premium space, and further demonstrates the strong strength of the brand.

At the same time, it is not difficult to see that Bosiden combines offline brand communication channels to launch brand marketing, which not only strengthens the brand information density in the field of offline communication of Bosiden, but also increases the brand exposure in the target customer groups and enhances the brand's influence in the market.

　 Constantly strengthen the scientific and technological strength of products, and promote the brand to rank among the world's top

As a leading Chinese brand in the world, Bosiden has been a global leader for 46 years from the initial stage of entrepreneurship to the present. After years of accumulation, Bosiden has adhered to its original intention, upgraded its hardware and ushered in the era of down jacket standardization. In the competition with international brands, it has moved from passivity to competition, and has created "light, thin and beautiful" quality works, which has set off industry innovation and topped the national sales list, making people deeply feel its brand power and innovation power in the field of international down jacket.

Since its establishment in 1976, Bosideng We regard product quality as the lifeline of enterprise development, and continue to make efforts in technology, science and design. Then we continue to make breakthroughs in product innovation, gradually add high-tech elements, and for the first time apply aviation materials technology to the clothing field, which has been praised by many industry personnel, professional associations and authoritative media. Whether it is outdoor down jacket, it has won 5 international awards (German Red Dot Award, American MUSE Design Award, American Industrial Design Excellence Award (IDEA Design Award), Italian A Award, ISPO Global Design Award); Or its pioneering windbreaker and down jacket, which changes the traditional "bloated" figure of down jacket, and three-dimensional cutting design is more in line with the body needs of Asians, realizing the innovation of commuting warm equipment. All these benefits from the 46 year development strategy of focusing on product quality, which also makes the Down Jackets , laying the value of surpassing the down jacket brand.

In addition, Bosiden has not only become a global leader in scale, but also its brand strength is growing. It is reported that from 2018 to 2020, Bosiden has been listed in New York, Milan and London in an independent capacity for three consecutive years Fashion Week , representing China's down jacket on the international stage. In addition, in the daily brand communication, the market performance in the first and second tier cities has also been constantly deepened, whether it is the mode of endorsement by the central media+elevator advertising coverage, or this investment in major mainstream airports, a series of targeted and efficient investment, the ultimate goal of which is to strengthen the brand value, ignite the mainstream population, and learn a grand journey together.

future, Bosideng We will continue to increase the dissemination of brands in the market, interpret the spirit of "leading" from multiple perspectives, enable brand awareness to be fully covered and penetrated, and effectively promote Bosiden to move towards the world stage through multi-channel communication, which also proves the bright change of China's clothing industry from following the trend of the ocean to the national trend!