Introduction To Fashion Figures: Count Chinese Fashion Clothing Brands And Name Enterprises After Designers

The so-called independent designer is to distinguish the "professional designers" employed by industry brands. Designers design for their own brands and have independent autonomy over brands; In terms of commercial scale, designer brands pay more attention to the uniqueness of design, and the audience of consumer groups is smaller than that of commercial brands; Designer brands pay more attention to the design strategy of taking creativity as the dominant factor, compared with the commercial brand taking market demand as the dominant design strategy, which does not mean that designer brands must not be commercial, Commercial brands have no creativity, but the question of which side is more dominant.

The designer brand strongly reflects the designer's personal style and aesthetics, and the brand name is often associated with the designer's personal name.

As a new category, Chinese designer brands, through the incubation of major domestic fashion weeks in recent years, have gradually moved to the international stage and received attention and recognition from the international fashion circle. Win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win win.

More and more consumers are paying for the rising good design in China, which also shows that the domestic design industry has been recognized by the market.

The strong personality DNA of the designer brand shows an obvious unique style. There are deconstruction, minimalism, dark gothic style, romantic craft aesthetic style, as well as asexualism, Y2K aesthetics, surrealism style, new Chinese style, and oriental sweet and cool girl style formed on this basis, which are gradually accepted by Chinese consumers.

There is no good brand in China. China never lacks a good brand. What is lacking is always respect and confidence!

Chinese designer brands registered in Shenzhen:

Creation time : Founded in 2012, Shenzhen Yangzi Fashion Design Co., Ltd

founder : Anna Yang (in the picture), female, graduated from Central Saint Martin College of Art and Design, London, England.

Brand style : It is positioned as "simple and fashionable, light and elegant, and interesting". It is famous for its unique retro futuristic aesthetics. It is good at using 3D to deconstruct silhouettes, asymmetric tailoring, and so on, to create a group image with distinctive attitude and one body and two sides. It is the first NFT virtual clothing design brand in China and a pioneer in the field of fashion technology.

Creation time : Shenzhen was officially incorporated into the Masefield Fashion Group in 2009 and 2013.

founder : Gen Geng

Brand style : With the concept of "natural comfort, free and casual", we advocate a high-quality lifestyle of natural literature and art, and are committed to providing modern urban women with both aesthetic and high-quality wearing experience.

Creation time : In 2016, Sanya (Shenzhen) Culture Communication Co., Ltd

founder : Li Hailiang (left), male, graduated from the Institute of High Fashion Trade Union in Paris, France, majoring in high fashion design.

Brand style : A diversified fashion concept brand with extreme personality, sexiness, publicity and ideological visual beauty.

Creation time : In 2015, Shenzhen Xiaomo Fashion International Trade Co., Ltd

founder : Han Lei (picture)&Wang Xuanchang, male, graduated from Beijing Institute of Fashion Design and Engineering.

Brand style Taking the Chinese culture of "chivalry" as the carrier, but looking at the eastern and western elements differently, integrating the current trend changes, to shape the modern shape and confident temperament of contemporary independent women.

Creation time : In 2014, Shenzhen Fashion Collector Trade Co., Ltd

founder : Liang Bingqin, female, graduated from Shanghai Donghua Raffles International Design Institute, majoring in fashion design.

Brand style : It is committed to finding a balance between the eastern ethnic elements and the western deconstruction design, men and women. Through the contrast between details and the whole, it breaks through the traditional clothing language to reflect the brand's "unique" design concept.

Creation time : In 2015, Xishanjian Fashion Technology (Shenzhen) Co., Ltd

founder : Li Yihan, female, presenter, cross-border fashion designer.

Brand style : Deliver independent and free brand ideas with simple and interesting design aesthetics. The ready to wear style is simple and direct, which can outline the capable but elegant femininity with basic lines.

Creation time In 2010, Shenzhen Yunduan Zaowuo Fashion Design Co., Ltd

founder : Xu Qiaoyun, female, graduated from the Paris Institute of High Fashion Trade Union with a master's degree in women's wear senior customization.

Brand style : Focusing on inheriting the exquisite aesthetics and extreme elegance of French high-end customized culture, we provide pure French elegant fashion and Paris high-end customized services.

Creation time In 2007, Yunchuang Design (Shenzhen) Group Co., Ltd

founder : Sara Wang Siyuan and Kevin Wang Liuxi (husband and wife), graduated from the University of Melbourne in Australia with a master's degree in finance/the Design School of the Royal Melbourne University of Technology respectively; University of Melbourne has three degrees in software programming, philosophy and finance.

Brand style : With the style of young fairy retro style, and the brand DNA of Fairy, Unique, Inner Power, through distinctive products and experiences, it creates a casual dress and retro lifestyle for new urban nobles.

Creation time : In 2019, Pude Clothing (Shenzhen) Co., Ltd

founder : Alex Po, Pujialin (left) and Derek Cheng, Zheng Zhongxi (right), male, graduated from the Central Saint Martin School of Art and Design, London, UK, and the Royal College of Art, UK.

Brand style : By challenging the concept of gender stereotyping, deconstruct the traditional men's wear and explore the style of men's wear from an alternative perspective. Through the rich and avant-garde fabric design and unique tailoring, the traditional men's clothing is liquefied to demonstrate a new contemporary style.

Creation time In 2010, Shenzhen Luolin Waller Clothing Co., Ltd

founder : Cao Yang/Meng Bing'an/Chen Haiqiao/Gao Pengcheng/Huang Qimei/Wu Lixiang, graduated from Shenzhen University.

Brand style : One of the leaders of Guochao brand, focusing on the in-depth concept transmission of details, is a street clothing brand with NEO URBAN style as its main style.

Creation time : RENLI SU London Studio 2013; Shenzhen Weiyan Clothing Co., Ltd. (Investor)

founder Su Renli, female, graduated from the Central Academy of Fine Arts of China and the London Institute of Fashion Design.

Brand style : The brand is good at using organic fabrics and hand-made clothing technology, loyal to the pure beauty of the inner spirit, and integrating the elegance and spirit of classic moments in history into the modern society.

Creation time : Shenzhen Fangzhengyuan Design Co., Ltd., New York, 2015

founder : Yang Guidong Samuel (right), male, graduated from Central Saint Martin College of Art and Design, London, UK.

Brand style : Chinese and western elements are naturally integrated. Chinese elements, unique silhouettes, sculptural tailoring and high-tech fabrics are the design characteristics of the brand.

Creation time In 2016, Shenzhen Wubaise Fashion Art Design Co., Ltd

founder Vivian He Jiao, female, graduated from Jiangxi Institute of Fashion Design

Brand style : Inspired by unique hand-painted art printing and oriental aesthetics. Just as an artist uses canvas to depict his imagination, he presents it as a fashion work through fabric, details, technology, patterns and structural design.

Creation time : 1994, Shenzhen Liangzi Fashion Industry Co., Ltd

founder Liang Zi (picture)&Huang Zhihua, husband and wife, Liang Zi graduated from Xi'an Engineering University (former Northwest Textile Institute) with a bachelor's degree in fashion design. He is a designer with the Golden Summit Award, and is known as a master of environmental protection in China's fashion industry.

Brand style : China's ecological fashion original designer brand, "Heaven and Man in One" as the brand concept. It enjoys a high reputation in the fashion industry at home and abroad. It has been invited to international top fashion events in Paris, Milan, London, Singapore, Austria and so on for many times. It is the discoverer, protector and artistic activator of the national intangible cultural heritage - "Ranunculus Silk".

Creation time : Shenzhen Shaqiu Industrial Co., Ltd. in 2012

founder : jowett (picture)&lin xiaoxin, graduated from the department of women's dress design, london fashion college, uk, and cambwell art college, uk.

Brand style : It emphasizes the design concept of pluralism and freedom, combines the capable silhouette with architectural sense with elegant color matching and delicate structural tailoring, and uses design to show women's independent, confident and gentle "flexible" strength.

Creation time : Shenzhen Dongsha Clothing Co., Ltd. in 2016

founder : Li Dongxing, male, Hong Kong born designer, graduated from Parsons School of Design, New York, USA.

Brand style : The brand puts the concepts of gender, identity, society, ideology and ethics into a more practical clothing context, presenting multi-dimensional thinking about the current world.

Creation time In 2015, Shenzhen Fanhong Industrial Co., Ltd

founder You Yue, female, has more than ten years of experience in high-end women's wear brand design.

Brand style : Choose a more streamlined design method and concept. Convey the emotional state of "inner peace", combine strength with beauty, and show women's flexible, relaxed and determined inner strength.

Creation time : In 2014, Shenzhen Suowei Fashion Co., Ltd

founder Zheng Wei, male, graduated from Beijing Institute of Fashion Design.

Brand style : The design style is elegant and atmospheric, focusing on the original spirit of clothing design, and the product is simple and practical, but it does not lose personality.

Creation time : In 2016, Shenzhen Expansive Fashion Design Co., Ltd

founder : Han Xiuxiu, female, is the first Chinese e-commerce designer brand to appear at New York Fashion Week.

Brand style : The brand has the gene of courage and self boldness. Sexy and strong coexist. It does not look up to the rules and norms of the fashion circle, but is designed for people who think independently.

Creation time : In 2014, Shenzhen Zhidao Fashion Design Co., Ltd

founder : Li Jing, female, "The world is so big, insist on being yourself".

Brand style Adherence, independence, personality, courage and comfort are synonymous with the brand. The design style is simple and unique. The fabric is mainly made of exquisite natural materials. The style is simple and unique. It is good at making use of bold and innovative tailoring, combining Chinese traditional elements with simple silhouettes, so that the clothing presents a thought-provoking artistic conception.

Creation time In 2016, Shenzhen Xishang Fashion Design Co., Ltd

founder : Wang Changrong, female, graduated from the Fashion Design Department of Academy of Fine Arts, Tsinghua University.

Brand style : Orient philosophy as the core of the brand; A brand with a sense of contemporary and future based on sports, fashion and technology.

Creation time : Shenzhen, Masefield Fashion Group in 2013

founder : Zhu Chongyun, female, founder of Masefield Fashion Group, graduated from Zhejiang University.

Brand style : Based on the oriental culture, integrating the contemporary avant-garde design concept, creatively interpret the dressing life with a higher purpose. Adhere to the concept of "turning hardness into softness, keeping quiet and moving, and showing complexity with simplicity". Inherit the oriental beauty in clothing structure with exquisite and heavy materials and handicrafts.

Creation time : Beijing Zixiaoyiwei Commerce Co., Ltd., Shanghai, 2012

founder : Li Wei, female, graduated from Wuxi University of Light Industry (later changed to Jiangnan University) majoring in fashion design and engineering.

Brand style : Pure, simple, elegant and dreamy. Each season's design is perfectly combined with art aesthetics, presenting a brand style of flexibility, elegance, simplicity and modernity.

Creation time : In 2005, Bedbury Trading (Beijing) Co., Ltd

founder : Wang Yutao, male, graduated from Tianjin Institute of Arts and Crafts.

Brand style : It is committed to combining exquisite traditional handicrafts with modern industrial civilization, and advocates high-quality cultural pursuit and lifestyle through innovation.

Creation time In 2008, Storby (Beijing) Clothing Co., Ltd

founder : Liu Qingyang, female, graduated from the Fabric Design Department of Central Saint Martin School of Art and Design, London, UK.

Brand style : Elegant and avant-garde, pay attention to the original spirit, ingeniously combine the retro elements and modern simple design to create a refined and classic design style.

Creation time In 2011, Beijing Duanquan Culture Development Co., Ltd

founder Qi Tian&Li Yuanjun (husband and wife), Li Xu, graduated from Tsinghua University/University of Pennsylvania Architecture, Beijing Institute of Technology/University of Pennsylvania, Tsinghua University/Harvard University.

Brand style : China's original luxury bag brand. Taking wood as the material, we integrate its unique understanding of traditional Chinese architecture into the handbag design, so that each work can obtain unique "wood taste" and flexible "sense of space".

Creation time : Beijing Fanran Fashion Studio, London, 2009

founder Fan Ran, female, graduated from Central Saint Martin College of Art and Design, London, UK, majoring in women's dress design.

Brand style : Loving in architectural aesthetics and modern art, he often draws inspiration from them and creates a series of different styles, adhering to the design concept of combining architecture with elegance and softness, and revealing details in minimalism.

Creation time : In 2016, Beijing Moshi Brand Management Co., Ltd

founder : Li Yufei Phoenix Lee, female, graduated from China Central Academy of Fine Arts and Italian POLIMODA Fashion Institute.

Brand style : Distinctive design style of "sexy, cold and fierce, dark", good at using metal elements and materials, and expressing sexy in the tension of emotion, atmosphere, desire and design.

Creation time In 2012, Yu Wanning Clothing (Beijing) Co., Ltd

founder Yu Waning, female, graduated from the Central Academy of Fine Arts of China.

Brand style : Inspired by the city, each series has a distinctive theme full of stories, as well as theme art exhibitions and works matching its fashion products.

Creation time : In 2015, Beijing Yuqiao Clothing Co., Ltd

founder : Qiaoqi, female, graduated from London Fashion College

Brand style : Inspired by the texture, the design highlights superior materials to the greatest extent, takes the feelings of the wearer as the guide, follows the direction of the heart, blends the excellent cut and high-quality fabrics with the inner world, and calmly displays the unique style of modern women.

Creation time : In 2021, Beijing Fuliudeyi Clothing Co., Ltd

founder : Li Peiyao Onano Li, female, once an architectural designer, graduated from the clothing design major of Milan Marangoni Design Institute in Italy.

Brand style : With the method of clothing modeling and space sculpture, explore the body from the outside to the inside - as a life body/as a medium/as a container/as a boundary/as a literary vehicle, the eternal movement in time and space.

Creation time : In 2017, Beijing Kuidong Clothing Co., Ltd

founder Wang Kuma (left)&Shi Tian (right), male, graduated from Beijing Institute of Fashion Design Engineering and Central Academy of Fine Arts Architecture respectively.

Brand style : Rural and deconstruction China's avant-garde design brand, integrating experimental tailoring, deconstruction design, futuristic aesthetics and Chinese aesthetic culture, bringing a distinctive new national fashion style.

Creation time In 2008, Beijing Lawrence Xu Clothing Co., Ltd

founder: Lawrence Xu (formerly known as Xu Jianshu), male, graduated from the Fashion Design Department of the Central Academy of Arts and Crafts (now the Academy of Fine Arts of Tsinghua University).

Brand style : The biggest feature of the design is the combination of Chinese and Western, completely westernized three-dimensional cutting, but the design elements are extremely classical and oriental, the heritage of Chinese traditional culture, and the spirit and temperament of western free culture.

Creation time : In 2018, Beijing Liuge Garment Co., Ltd

founder : Zhou Mengliu, female, graduated from Kingston University, London, UK.

Brand style : The brand name means a grey cat in French. The variety and elegance of cats are just the new image of multifaceted women that the brand wants to create.

Creation time In 2021, Beijing Binzhi Culture Communication Co., Ltd

founder : Hu Fenbin BINBIN HU, male, graduated from the French High Fashion Institute and the British Royal Academy of Art.

Brand style : The brand name originates from French and originally means "a small piece". Clothing is made of small pieces of fabric. The original starting point of the brand also began with the designer's curiosity and desire to explore the tension that can be formed by women's bodies and fabrics.

Creation time In 2012, Xiangsun (Beijing) Clothing Co., Ltd

founder : Sun Xiaofeng, male, graduated from Sichuan Academy of Fine Arts

Brand style : The brand has always been exploring how to break through the traditional silhouette of men's clothing, let the wearer enjoy the exquisite production of texture and fabric, and find a way to express themselves confidently.

Created: In 2005, Beijing Lingjiu Garment Co., Ltd

founder : Wang Peiyi, male, graduated from Central Academy of Arts and Crafts (now Academy of Fine Arts, Tsinghua University)

Brand style : The design concept is one-on-one specialization and all-round tailoring, which advocates the traditional manufacturing process and adopts pure handmade needle by needle, presenting exquisite and complex decoration and high-level garment manufacturing process.

Creation time In 2007, Zhandezhou (Beijing) Fashion Design Co., Ltd

founder : Zhou Xiangyu, male, graduated from Den Haag Fashion College in the Netherlands.

Brand style : The pragmatism and fashion aesthetics are soft, emphasizing the concept of ambiguous gender dress, highlighting the diversity of design, and emphasizing the pragmatism of contour, material and youth.

Creation time In 2010, Beijing Ermaomont Fashion Co., Ltd

founder : Ye Qian, male. Graduated from ESMOD, Paris Institute of Fashion.

Brand style: The French style tailoring art is used to forge the unique elegance of modern oriental women: innovative and superb tailoring, variable shapes to modify women's bodies, simple and exquisite elegant design.

Creation time : In 2013, Beijing Youmu Clothing Co., Ltd

founder : Li Xuan&Zhang Xiaoyu, husband and wife, graduated from China Central Academy of Fine Arts

Brand style : The brand is interpreted as a "body decoration laboratory". The mysterious futuristic temperament comes from the fascination with interesting materials and novel technologies, as well as the curiosity in other fields, to explore all beauty related to the body.

Creation time In 2014, Beijing Yinyin Product Design Co., Ltd

founder : Wu Yin Ayur&Yin He Dora, female, Ayur graduated from Spain IESE Business School with MBA.

Brand style : Adhering to the design principles of unity of opposites and interaction between nature and man, with smart and interesting design topics and comfortable "hidden gold" style, we are committed to building a Chinese high-end jewelry brand with both oriental character and global vision.

Creation time In 1996, Guangzhou Exceptional Clothing Co., Ltd

founder : Mao Jihong (picture)&Ma Ke, graduated from the Department of Arts and Crafts of Beijing Institute of Fashion Technology and Suzhou Silk Institute of Technology (later incorporated into Suzhou University).

Brand style : It extends the traditional oriental philosophy and aesthetics to the contemporary design, and endows the design with high concern for ecological environment protection and industrial sustainability. EXCEPTION is the longest existing and most successful designer brand in China. Another independent brand of the company, "WUYONG", was founded by Marco, the art director of the company, in early 2006, which is a new exploration in the field of contemporary art and humanistic thinking.

Creation time : Guangzhou in 2006; In 2014, "Useless Life Experience Space" was founded in Beijing.

founder : Mark; In July 2008, Marco's work "Luxury Poverty" became the first Chinese designer to appear in the high definition list of Paris when he was invited to Paris High Custom Fashion Week.

Brand style : It is purely natural and handmade, starting from the tissue pattern of hand woven fabric, then to manual sewing and plant dyeing. "Uselessness is not really useless, but represents durable quality and is a necessity in life.

Created: In 2012, Guangzhou Chuyuan Clothing Co., Ltd

founder : Ban Xiaoxue, male, graduated from Tianjin Academy of Fine Arts

Brand style : Take nature as the belief, pursue and inherit oriental aesthetics and traditional culture, pay attention to contemporary humanistic art and think creatively, and transform the spirit of naturalism into contemporary clothing culture and lifestyle.

Creation time In 2002, Guangzhou Buyan Buyu Clothing Co., Ltd

founder : Ding Yong, male, painter, artist.

Brand style : One of the earliest fashion designer brands in China. The design concept is intellectual, artistic, pastoral, elegant and romantic. It is designed for all modern intellectual women who love urban life, yearn for pastoral artistic conception, have artistic complex and poetic feelings, have elegant taste, and are distinguished.

Creation time : 2016 London, Guangzhou Studio.

founder : Liu Danxia Dan&Huang Shanpeng Shan (husband and wife), graduated from the School of Art and Design in Central Saint Martin, London, England, majoring in women's dress design.

Brand style : Chinese men's wear designer brand. He is good at showing the sensibility and delicacy of contemporary men to the public by using silk fabrics with a sense of pendency and rich colors, and exploring the relationship between gender and fashion by observing the current social phenomenon.

Creation time : In 2019, Guangzhou Yiyi Art Co., Ltd

founder : Wu Sijia&Zhang Ziyu Ziyu, female, graduated from Parsons College, New York, USA, majoring in fashion design.

Brand style : ii The "one one" from Chinese is a simple and elegant life philosophy. Adhering to the design and artistic creation concept of pure beauty, nature, flexibility and minimalism, it presents a random, natural, soft and sympathetic, unique ii aesthetic world.