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Huasheng Shares: Build A New Momentum For China'S Linen Standard Color

2024/5/23 17:51:00 0

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　　 On May 20, Huasheng Shares released information that the company and Jia Xizeng, professor and doctoral supervisor of the Department of Dyeing, Weaving and Fashion Art Design, Academy of Fine Arts, Tsinghua University, Chen Wei, president of CCSF Sino French Fashion Fashion Design Center, cooperated closely and jointly launched the 108 color linen color card of "Colorful National Color".

　　 Liao Yongqiang, Deputy Secretary of the Party Committee and General Manager of Huasheng, said, "This measure is not only the inheritance and innovation of traditional culture, but also an active exploration of new quality development." This will help shape and promote the company's linen textile product culture, lead the cultural output, and promote the company's linen fabric and characteristic clothing brands to the world.

Huasheng Shares cooperates closely with Director Chen Wei and Professor Jia Xizeng (photo source: Huasheng Shares)

　　 Create Chinese hemp standard color

　　 It is understood that Chen Wei is currently an independent director of Huasheng Shares. At her invitation, Jia Xizeng came into contact with the hemp fabric of Huasheng Shares. Jia Xizeng decided to combine Chinese hemp fabric with Chinese color as a super symbol to carry oriental culture and show the charm of traditional culture to the West.

　　 Jia Xizeng believes that fabrics, colors and patterns are the three core elements that determine the final appearance of clothing, and advocates re innovation of clothing products based on Chinese traditional culture. By excavating valuable traditional cultural elements, we can create deep resonance with consumers and awaken the love of East and West for Chinese traditional culture.

　　 In this context, Huasheng Shares has carried out close cooperation with Director Chen Wei and Professor Jia Xizeng. After receiving the proposal of "Huacai Guose" 108 color flax, Huasheng Textile Technology Co., Ltd., a subsidiary of Huasheng Co., Ltd., quickly applied advanced printing and dyeing technology and successfully dyed 40 colors on the hemp fabric.

　　 "These colors ingeniously combine the essence of Chinese traditional culture with modern aesthetics, fully demonstrating the unique charm of Huasheng hemp fabric products." The relevant person in charge of Huasheng Shares said that next, the two sides plan to build the color of Chinese hemp into a standard system, so as to grasp the fashion discourse of hemp in popular colors, and win wider world recognition for Chinese civilization.

　　 According to the relevant person in charge of Huasheng, each color of the 108 color linen color card has been accurately positioned in the literature, such as crescent white, bamboo root green, snow green, Hunan color, and so on. These names have the beauty of linen color artistic conception.

　　 At the same time, as part of the overall layout of Huasheng's color and brand tonality, at the beginning of this year, Huasheng wholly-owned established its subsidiary Hunan Huasheng Pure Hemp Times Technology Co., Ltd. to enable the development of the terminal brand of Huasheng's cohosh industry chain. The subsidiary will strengthen the market communication of hemp clothing brands and enhance brand value.

　　 Chen Wei stressed that the company will further sort out and refine the key elements of Huasheng brand, such as style, tonality, color guidance, logo design, style specification and brand values, and establish a complete set of product design guidelines in combination with the 108 colors of "Huacai National Color". This will ensure the standardization and high quality of product design and production, so as to enhance the competitiveness of Huasheng brand in domestic and foreign markets.

　　 Innovation drives high-quality development of the company

　　 Ramie fabric not only carries Chinese traditional culture, but also has the reputation of "the source of national textile, the ancestor of clothing for thousands of years". Chen Wei believes that the ramie fabric produced by Huasheng Co., Ltd. has natural texture and texture, and contains natural spirituality and elegant artistic conception. The clothes designed and produced with ramie and other ramie fibers present a simple, simple, elegant and flexible visual beauty.

　　 Insiders pointed out that as a state-owned holding listed company, Huasheng Shares has accumulated rich experience in linen spinning, weaving, printing and dyeing, clothing sales and foreign trade import and export business, and has strong market influence and brand advantages.

　　 Among them, Huasheng's project of "key technology and industrialization of ecological and efficient textile processing of ramie" has won the second prize of the National Science and Technology Progress Award, and the "Cedar" brand Shuangli yarn fine and thin ramie cloth has won the National Quality Gold Award, demonstrating the company's leading position in the industry.

　　 In recent years, Huasheng has continuously promoted scientific and technological innovation. By blending and interweaving with various new fibers and natural fibers, and cooperating with its hemp dyeing and finishing industry chain, the final hemp flour is more skin friendly and sweat wicking, constantly improving consumers' body feel and comfort, and achieving excellent gloss.

　　 In addition, the company's 2023 annual report shows that the qualification of "China Textile Union Ramie Product Development Base" has been collected under the name of Huasheng Co., Ltd. Cedar and Clothing Company completed the reevaluation and identification of high-tech enterprises, and added one new high-tech enterprise of Textile Technology Company.

　　 At the same time, in terms of standard formulation, he participated in the formulation of international standards for flax and national standards for ramie, leading or participating in the formulation of 22 standards at all levels. In terms of product patents, the clothing company added 8 new utility model patents, and textile technology added 4 new patents. In terms of honors, Innovation, R&D and Industrialization of Antibacterial Multifunctional Hanma Knitting Products was rated as a typical case of new model and new business form of Hunan textile industry; The company's products won the first prize of excellent fabrics in China's printing and dyeing industry in 2023, the second prize of the fourth quality innovation contest in Hunan Province, and the outstanding prize of Chinese popular fabrics.

　　 The relevant person in charge of Huasheng Shares said that the company will always resonate with the times, with surging strength and potential, with a global vision and confidence, and is committed to shaping the standard color of Chinese hemp, creating a fashionable "Chinese style", and writing a new chapter in the high-quality development of Chinese brands.