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North Market Lace Mesh Franchise Area Leads The New Trend Of Market Iteration And Upgrading

2024/7/5 11:33:00 65

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　　 As the market with the largest floor area and the largest number of single business rooms in China's Light Textile City, the North Market of China's Light Textile City has always been guided by the needs of business operators, and adheres to advancing with the times and making innovations. In recent years, centering on the general goal of building a modern "international textile city", the North Market has deeply implemented the development orientation of "one city, one feature", and taken the lead in creating "lace, mesh franchise area". It is committed to helping business operators expand the market, build brands, drive the overall prosperity of the market, and promote the revival of the traditional market in the tide of the times through dislocation development and agglomeration effect.

　　 As the largest textile distribution center in the world, China Light Textile City has a sales network covering more than 200 countries and regions in the world, with more than 50000 varieties of business, more than 37000 business households and 100000 daily passenger flow. However, behind the multiple advantages, there are also some situations such as buyers looking for a piece of fabric and running all over the major markets, and the mismatch of upstream and downstream information makes the operators miss the opportunity to meet the orders. It is an important path for China Light Textile City Group to promote the iterative evolution of the market by deepening the planning of the city and building a specialized area for fabric of specific categories. ?

　　 As one of the professional markets with the richest product categories and the largest customer flow in China's textile city, the North Market actively responds to the "return of high-quality business operators" action of China Textile City Group, takes the lead in creating a lace and mesh franchise area, guides the formation of a cluster effect of the same type of fabrics, vigorously promotes the prosperity of business and the city, and promotes the prosperity and development of offline physical markets. Ruan Haifeng, general manager of the North Market Branch of Zhejiang China Light Textile City Group Co., Ltd., said that in recent years, the North Market has been exploring transformation and upgrading. From hardware transformation to supporting services, it is a win-win move for the market, operators and purchasers to optimize the business environment in an all-round way and create exclusive sales areas for lace and mesh.

　　 From decentralization to agglomeration, create market landmark categories

　　 In the markets of China Textile City, there is always a phenomenon that the more floors go up, the less people flow. How to break the law of normalization and promote the balanced development of each floor? Ruan Haifeng believes that just as China Light Textile City is famous around the world for its textile agglomeration, the market can also promote the segmentation of categories from decentralization to agglomeration, and create market landmark categories by shaping the overall brand, so as to fill the gap between floors and promote the healthy development of the market. ?

　　 Walk into the third floor lace and mesh franchise area of the North Second Area of the North Market, clean and tidy market channels, brand-new store decoration, fashionable and novel lace products, and powerful source manufacturers, releasing the vitality and upgrading of vigorous development. It is understood that the exclusive sales area of lace and mesh in the North Market covers an area of nearly 4000 square meters, and there are 279 business rooms. Since its opening in March last year, the agglomeration effect has been constantly improved. At present, 195 business rooms and 76 business households have signed contracts to settle in, most of which are source factories from Changle, Fujian Province, committed to bringing a new experience of "one-stop" procurement to downstream customers, Attract more buyers. ?

　　 "Lace, mesh and lace may not be the most categories operated by enterprises in our franchise area, but the professionalism and strength of each enterprise are obvious to all. For example, Aogao Trading Co., Ltd. has its own weaving factory and dyeing factory, as well as a professional R&D and design team, so that the application fields of lace and mesh can be further expanded; Ruohui Knitting specializes in mesh, which is widely used in the sports field through R&D innovation and functional superposition. " Ruan Haifeng said that each enterprise in the exclusive sales area of lace and mesh has its own unique advantages. He hoped that more purchasers would come in and find more excellent enterprises. He believed that he would return satisfied.

　　 The depth of water makes the fish happy. A good business environment is an important factor to promote the sustainable development of the franchise area. In order to improve the overall business environment of the franchise area, on the one hand, the North Market will carry out the transformation of the lighting wells, the addition of elevators, the re laying of the floor tiles of public channels, the upgrading of the market guide boards, and the unified decoration, upgrading and upgrading of the suspended ceilings, walls and store fronts in the franchise area. On the other hand, the publicity of the franchise area will be strengthened, and large curtain wall advertisements, soft film light boxes Tieyi Dao Banner, etc., in the market, more measures such as hanging curtains and flags are taken at the same time, hoping to build the lace and mesh franchise area into a model franchise area that can be copied and promoted.

　　 Improve service to promote development and strive for a broader market

　　 In the process of professional market development, the market, purchasers and operators are undoubtedly a community of common destiny, and the three parties will work together to produce a strong force of 1+1+1>3. Following the development trend of the professional market, the exclusive sales area of lace and mesh in the North Market, based on the difficulties and pain points of the upstream and downstream development of the industrial chain, hopes to form a "one-stop" procurement mode through the agglomeration effect, so that operators can form a new situation of benign competition of mutual drainage and mass innovation, thus increasing the passenger flow in the exclusive sales area and improving the differentiated innovation ability of operators, Drive the market to attract business and prosper.

　　 "In recent years, I learned from many market research and communication with operators that the sales of many enterprises operating lace and mesh in China Light Textile City have declined to a certain extent compared with the peak season of more than ten years ago, and some operators, considering the cost problem, have diverted to factories, word writing buildings and other areas. So we need to create a franchise zone with lower operating costs, better business environment, more solid preferential policies and stronger competitiveness. " Ruan Haifeng said that entering the Lace and Netcloth franchise area can not only enjoy preferential policies such as rent, property fees, decoration subsidies and parking for three years, but also give priority to participating in diversified marketing activities such as cloud exhibition, cloud live broadcast, new product launch, precision reception, static exhibition, and dithering live broadcast held by the Group Company and the North Market Branch for free.

　　 It is understood that last year, the North Market successfully held 8 online and offline new product conferences, 8 precision docking conferences, 2 static exhibitions, and 2 special sessions of the textile forum, and conducted live broadcast shop exploration for 9 enterprises in the franchise area, including Fujian Aogao, Ruowang Textile, Chuanye Textile, Sunshine Textile, Jianguang Textile, Hexuan Lace, etc, It also organized 19 enterprises in the franchise area to participate in the 2023 China Shaoxing Keqiao Textile Accessories and Professional Tooling Fabric Exhibition for free. This year, the North Market organized more than 20 operators to participate in the procurement docking activities, effectively helping enterprises to enrich customer resources, unblock sales channels, and actively seize the scale advantage and domestic demand potential of the domestic super market.

　　 Turning to the next step of development planning, Ruan Haifeng said that the cultivation of the franchise area is not achieved overnight. It needs to work steadily and continuously. Centering on the development positioning of the group company of "one city, one feature", the North Market will continue to strengthen its support for the operators of the franchise area, shape the collective brand of the lace and mesh franchise area with the overall image, and work together to fight against the broader star sea. At the same time, the five districts of the North Market were comprehensively planned and laid out, taking the lace and mesh franchise areas as the model, exploring more characteristic new formats such as the plush franchise areas, promoting the traditional professional market to glow with new vitality, and laying a good foundation for the development of new quality productivity.