"Min School" Men'S Clothing Plays A Symphony Of Green And Innovation

As one of the most dynamic regions of China's private economy and the birthplace of "Jinjiang Experience", Jinjiang, Fujian Province, is home to two hundred billion yuan industrial clusters of textile clothing and shoes. In recent years, it has shown a strong momentum of development in the field of men's wear. Its brand men's wear output accounts for nearly a quarter of the country, leading the industry trend.

According to official statistics, in the first half of this year, the gross regional product of Jinjiang City was 148.867 billion yuan (RMB, the same below), an increase of 8.3%, and the industrial added value increased by 9.5%; The added value of traditional competitive industries increased by 9.5%, of which the textile industry grew by 8.3%, with a solid foundation and continued to improve.

In Lilang Lab, researchers are testing various indicators of products. Photographed by Wu Guanbiao

　　 Enabling scientific innovation to improve quality price ratio

Led by the "Jinjiang experience", many "Minpai" men's wear enterprises take digitalization, intelligence, greening and branding as the core driving force, continue to innovate and develop, consolidate and improve their market position, and move forward steadily.

When entering the Lilang laboratory in Jinjiang, scientific researchers dressed in white lab clothes were busy among various high-end testing equipment to accurately check and record key indicators such as rubbing color fastness, pilling, snaking, etc. of textiles, providing data support for product development and quality control of Lilang Group.

Wang Junhong, vice president of Lilang (China) Co., Ltd., said in a recent interview with chinanews. com that Lilang has continued to increase investment in research and development over the years, adhere to independent innovation, and is committed to improving the quality price ratio of products through scientific and technological innovation. At present, about 75% of the original products sold by Lilang Group are original, of which about 50% are unique fabrics developed by the Group. In the first half of this year, Lilang Group achieved double growth in operating revenue and net profit.

On August 22, Hong Zhaoshi (right), Chairman of Qipai, introduced the products in the production workshop. Photographed by Wu Guanbiao

　　 The National Tide Flows to Show Oriental Aesthetics

In July 2024, the "New Everything -- China's Intangible Cultural Heritage and Contemporary Design Exhibition" was held in Paris, France. Jinjiang Industrial Group, together with Jinjiang clothing brands such as Powerful Men's Wear, Seven Brand Men's Wear, Kalmei, etc., lit up this creative exhibition of cross-border integration with unique national fashion elements, and delivered the city card of Jinjiang as "the capital of national fashion brands" to the world.

In the eyes of Hong Zhaoshi, the chairman of Qipai Group, the future of Chinese clothing is to have its own national elements in products and brands.

"In 2003, Qipai combined traditional Chinese culture with modern fashion trends, fabrics, craftsmanship, and patterns to develop the 'China stand collar' series of clothing, with an annual sales volume of 300 million yuan; in 2023, Qipai launched the new national color series of China stand collar, which uses color aesthetics of seven dynasties to draw cultural connotation and awaken oriental civilization." Hong Zhaoshi said, "China stand collar" It is not only the exploration and innovation of Qipai on Chinese excellent traditional culture in clothing, but also the embodiment of Qipai's cooperation with Chinese culture. In 2024, the value of the seven brand brand will reach 102.815 billion yuan.

　　 Environmental protection transformation sets off "green fashion"

In recent years, low-carbon and green development has become the focus of global attention. This trend not only increases the cost of enterprise transformation and upgrading, but also builds green trade barriers for exports. Many people in charge of Jinjiang textile and garment enterprises have coincidentally pointed out that a strong "green fashion" is sweeping in, pushing the whole industry towards a more environmentally friendly and sustainable direction.

In the Seven Wolf Sample Clothing Workshop, workers are making sample clothes. Photographed by Wu Guanbiao

Extract ingredients from corn stalks and seashells, use zero water washing, biodegradable and other fabrics... The new products in spring and summer of 2024-2025 released by the Seven Wolves Aircraft Carrier Show will implement the concept of environmental protection into R&D, design, production and manufacturing, product recycling and other links.

"Whether business travel technology jacket, or air conditioning jacket, short sleeve jacket, temperature change jacket, we adhere to the three innovative concepts of fashion, science and technology, and environmental protection, and endow consumers with the pursuit of green consumption, the pursuit of intelligent empowerment of science and technology, as well as the pursuit of beauty and fashion, to the products." said Wu Xingqun, executive president of Fujian Seven Wolf Group Co., Ltd, This is the innovation and practice of the seven wolves in response to the green development trend.

The vigorous development of Jinjiang men's wear enterprises is not only a vivid manifestation of the vitality of Jinjiang's private economy, but also a microcosm of the transformation and upgrading of China's textile and clothing industry. On September 23, the "Eight Min Model" Jinjiang outstanding private entrepreneurs group advanced deeds release ceremony jointly sponsored by the Propaganda Department of the Fujian Provincial Party Committee, the United Front Work Department of the Fujian Provincial Party Committee and the Provincial Federation of Industry and Commerce was held in Fuzhou, Fujian Province. The release ceremony showed the struggle stories and advanced deeds of Jinjiang outstanding private entrepreneurs group through video clips and on-site interviews, And awarded prizes to representatives of Jinjiang outstanding private entrepreneurs.

Today, Jinjiang is developing new quality productivity according to local conditions, continuing to highlight high-end transformation, focusing on promoting industrial digitalization, high-end products, and green enterprises, supporting national fashion brands to go to sea, injecting strong power into high-quality development of the county economy, and writing a new chapter in industrial transformation and upgrading.

(Source: China News Network)