Guangdong Fashion Week: The Grand Event Of Children'S Wear, And Unlimited Business Opportunities Are Here!

In the afternoon of September 23, 2024 Guangdong Time Week Autumn, "Convergence ? Linklink 2024 The Guangdong Children's Wear Industry Innovation Summit and the Matchmaking Meeting of the Landing Mother and Child Designers and Buyers' Supply Chain was held in Panyu Wanbo Fashion Plaza, the main venue of Guangdong Fashion Week. The event was co sponsored by Guangdong Garment Industry Association, Children's Wear Professional Committee of Guangdong Garment Industry Association and Landing Mother and Child Club.

At the conference, the Children's Wear Professional Committee of Guangdong Garment Industry Association was officially changed, the second member of the Children's Wear Professional Committee of Guangdong Garment Industry Association was officially elected, Xue Feng was elected as the executive chairman of the new Children's Wear Professional Committee, and Du Jiezhen served as the Secretary General.

　 Chen Shaotong, Vice President and Secretary General of Guangdong Garment Industry Association, awarded the plaque to Xue Feng, Executive Chairman of the new Children's Committee

President Xue Feng awarded the standing vice president, vice president, consultant and secretary-general

The new executive vice presidents include Gao Zhiyan, general manager of Foshan Tong Yang Yi Clothing Co., Ltd., Zheng Wei, founder of Shenzhen Tangguo Cloth Network Technology Co., Ltd., and founder and CEO of Foshan Zhiyue Supply Chain Management Co., Ltd Tang Haiyan, Executive Vice President of Foshan Children's Products Industry Association. The vice presidents are as follows: Xie Chunsheng, general manager of Foshan Aibeijia Clothing Co., Ltd., and Wu Jinwei, chairman of Qirui Clothing Co., Ltd.

Consultants include: Liu Shusen, Secretary General of the Youth Entrepreneurs Branch of Guangdong Garment Industry Association, the founder and CEO of Dongguan Lechuangzhido Supply Chain Management Co., Ltd., Guan Shaozhou, co-founder of the Landing Mother and Child Club, and the fashion head consulting company "Blue Time and Space" Zhong Yi, the founder and CEO, Cao Ziqing, a famous screenwriter, director and IP content planner, Dai Xiaoxing, one of the top ten children's clothing designers in China, and a communicator of Chinese traditional clothing culture, and Tao Kai, a senior lawyer.

　　 Xue Feng, Executive President of the Children's Committee and President of Guangdong Branch of the Landing Mother and Child Club

At the meeting, Xue Feng, Executive Chairman of the Children's Committee and President of the Guangdong Branch of the Landing Mother and Child Club, shared the theme of "Focus on Guangdong Children's Wear, Run with Brand Growth". Xue Feng said that the positioning and core of the Children's Committee of Guangdong Children's Wear Association is to jointly build a Guangdong children's wear selection center by combining the resources of children's wear industry clusters and supporting resources of the industrial chain in various regions of Guangdong. In the future, the Children's Committee will assume four important functions in the development of the children's clothing industry: first, as a place of exchange, it will gather upstream and downstream enterprises and professionals in the children's clothing industry chain to promote exchanges and cooperation within the industry; Second, as a service platform, it provides resource docking, sharing and service support for the children's wear industry; Third, as an innovation window, promote technological innovation and product research and development, and improve the innovation ability of the children's clothing industry; Fourth, as the selection center, it adopts the demand oriented mode to provide one-stop products with accurate services for children's wear.

　　 Founder of Landed Mother and Child Club Landed Brother

Later, the founder of Landing mother and baby brother Landing brought the theme of "Exploring Change, How to Adapt Children's Wear to the Times" to share. Landing Brother has been deeply engaged in e-commerce for more than ten years, focusing on the track of mother and baby. Landing Club has also gathered a group of enterprise bosses who are passionate, capable and always pursuing progress. As the enterprise alliance with the highest quality of mothers and babies in the whole network, the landing mother and baby club is a mother and baby e-commerce club with resources, contacts, growth and services as the core, which aims to build an exclusive high-value circle for all mothers and babies, help mother and baby brands connect with various resources free of charge, and help mother and baby factories connect with various resources of brands free of charge. At present, more than 450 famous brand e-commerce founders, CEOs and executives in the field of mothers and infants have gathered, with the annual sales volume of members reaching more than 100 billion and the annual sales volume of members exceeding 2.5 billion. Since the development of landing mothers and babies, 12 branches have been set up across the country. Since the opening of member recruitment, more than 450 corporate members have joined, accounting for more than 70% of the annual sales of members breaking the 100 million mark. 250 trips in the past five years+ The number of salons is 500+, the number of private board meetings is 100+, and the number of platform investment promotion meetings is 150+ The number of visits to the industrial belt is 20+, and the number of public welfare activities is 20+. The landing mother and baby club hopes that in this rapidly changing era, it will unite with the mother and baby people to report to the group for heating, exchange resources, and help the mother and baby businesses to avoid detours and spend less money on their development.

　　 Zhong Yi, founder of fashion head consulting company "Blue Space"

Zhong Yi, the founder of the fashion head consulting company "Blue Space", brought the "Making Good Commodity Strategy" to everyone In the keynote speech of "Brand growth against the trend", Zhong Yi first interpreted the general environment of the industry, and thought that the three points worth paying attention to in the current children's clothing market were the decline of demographic dividend, the market turned to stock economy, and the competition intensified; Consumption demand iteration, from quantity increase to quality increase, the industry is facing a reshuffle; As well as the extensive development of existing market brands, the lack of topical brands makes it difficult to balance tonality and scale.

In the face of this environment, children's wear brands should break away from the original thinking limitations, and look at market opportunities from the perspective of the track. Zhong Yi listed moody tiger、 Long life partner, babycare and other noteworthy brands make differentiation in terms of function, scene and category, so as to accelerate the development of the brand. Therefore, Zhong Yi believes that brands should not be constrained by "children's clothing" and "style". To rise rapidly, we should start with the opportunity track. The right track can accelerate the development of the brand, but the brand landing needs a closed-loop. This time, we also shared the 318 Principles of Fashion Brand Positioning of Blue Space, which is to help the brand managers use a broader understanding and understand in the new consumption environment, Brand success needs to consider dimensions. The first is that the race track is right and competition is not tiring; Second, focus on the bull's eye and think in closed loop.

　　 Wang Taotao, founder of Foshan Mingtao

Then Wang Taotao, founder of Foshan Mingtao, brought the theme analysis of Landing Model of Children's Wear AI Design. In the field of children's wear design, the introduction of AI has brought revolutionary changes. Through big data analysis, AI It can accurately grasp the current children's preference trend, color preference and style demand, and provide valuable reference for designers. It can quickly generate a large number of design ideas, greatly expanding the designer's inspiration space. Teacher Wang Taotao also showed How can AI assist designers to create children's clothing patterns? AI can present everything from cute IP images to patterns full of fantasy colors with amazing speed and creativity. At the same time, AI It can also play an important role in the design draft of children's clothing, and can generate more styles. The specific color, auxiliary materials and cloth matching will be generated quickly, adding more inspiration to designers. AI The landing application in children's clothing design has great influence significance. On the one hand, it improves the design efficiency, shortens the time to market, and meets the rapidly changing market demand. On the other hand, the rich and varied design schemes provide children with more personalized choices and stimulate their imagination and creativity.

　 Mo Xianfeng, Commercial Principal of Xijiuli

Finally, Mo Xianfeng, the commercial director of West Jiuli, made a successful case of planning and visual upgrading with a well-known domestic children's wear brand to the west of West Jiuli Focus on new vision ". Xijiuli establishes high quality as the core positioning of the brand through market trend, crowd, scene and competitive analysis, shapes the concept of "4A quality standard" to strengthen the brand value link, reshapes the brand recognition through a new visual image of Nordic style, transmits the brand value with a multi touch, systematic communication strategy, and deepens the emotional resonance of users through IP development, Effectively and effectively improved the brand market competitiveness.

Mo Xianfeng believes that traditional brands counter attack new consumption, both brand upgrading and product iteration are means, and the ultimate goal is to let mainstream users' new brand awareness replace mainstream users' old brand awareness.

The on-site supply chain matchmaking meeting jointly held by the Children's Wear Professional Committee of Guangdong Garment Industry Association and Landing Club was held after the meeting. At the matchmaking meeting, many supply chain companies showed their children's clothing samples and introduced their productivity in detail. Brands, platforms, anchor designers, buyers and others from all over the country participated in in-depth communication with the supply chain. The companies involved in the supply chain mainly include: Boring Sheep Jeans (Guangdong) Supply Chain Management Co., Ltd Foshan Zhiyue Supply Chain Management Co., Ltd., Qirui Clothing Co., Ltd., Foshan Manluke Clothing Co., Ltd., Foshan Haolangwu Clothing Co., Ltd., Foshan Wilderness Clothing Co., Ltd., Foshan Mini Deer Clothing Co., Ltd., Foshan Fengyun Clothing Co., Ltd., Foshan Huahuida Clothing Co., Ltd., Foshan Tongying Clothing Co., Ltd Foshan Laida Clothing Co., Ltd., Dongguan Yunyifang Co., Ltd., Foshan Gedimi Clothing Co., Ltd., Foshan Youyou Children Clothing Co., Ltd., Foshan Tongyan Tongyu Clothing Co., Ltd., Foshan Shiduoli Clothing Co., Ltd., and many other children's clothing supply chain related enterprises and brands reached cooperation on the site through friendly talks and exchanges.

Liu Wei, the manager of Yunerma, Zhang Liangyi, the chairman of Piggy Banner, Wang Long, the general manager of Nantong Teddy Bear Brand Operation Management Co., Ltd., Liu Qingqiu, the general manager of Starhouse, Xue Xiqin, the manager, and others all said that the supply chain resources were connected through this activity.

As a promotion of mutual link and resource sharing between Guangdong Garment Industry Children's Wear Professional Committee and Landing Mother and Child Club, the activity will continue to strengthen the deep link, jointly build the advantages of Guangdong children's wear industry chain, and explore the main methods and paths of high-quality brand operation and development. Guangdong Children's Committee and Landing Mother and Child Club will face the future, focusing on the establishment of new models, Gather consensus and join forces!