Little Shirts Weave Big Dreams, "China'S Children'S Wear City" Expands "Double Channels" To The Sea

"How much is this? Can I get it cheaper?" "This short sleeve is very comfortable to touch. What material is it?"...... At about 4 p.m., Henry (Chinese name, Henry) from Egypt and his partners were selecting goods in Zhejiang Wuxing Zhili Children's Wear Market.

Henry is an "old face" in the children's wear market, and has been working in China for nearly ten years. In 2023, he set up his own trading company in Zhili Town, and began to export children's clothing from May 2023, opening markets in more than 50 countries and regions such as the Middle East and Latin America, with sales reaching hundreds of millions of yuan (RMB, the same below).

Henry (second from right) and his friends are watching the goods in Zhili Children's Wear City. Picture provided by Wuxing District Rong Media Center

In 2020, the national market purchase trade mode pilot will be launched in Zhili, which will make the export of children's clothing and other advantageous industries easier - building a bridge between merchants without international trade ability and international buyers; The problems of VAT invoice, collection of foreign exchange and payment for goods of merchants were solved.

"In the past, Zhili was unable to handle export business, but now the one-stop service is very convenient, which has strengthened my confidence in staying here and developing." Henry is full of expectations for the future. At present, there are more and more foreign buyers like Henry in this small town in northern Zhejiang, which is famous for children's clothing.

Not long ago, the China (Zhili) Children's Wear Global Sourcing Fair was held, and 32 foreign friends from 12 countries, including Uzbekistan and Bangladesh, signed a total of 180 million yuan of intended orders here.

"We have built various cooperation and exchange platforms so that children's wear enterprises can contact the overseas purchase market at their doorstep. So far, 30 activities have been held to attract more than 500 overseas businessmen," said Yu Guoping, deputy director of Wuxing District Children's Wear Industry Development Center.

The site of China Children's Wear Global Sourcing Fair (data picture). Picture provided by Wuxing District Rong Media Center

With the increasing concentration of foreign businessmen, how to foster an international service environment for foreign businessmen so that they can enter and stay? It is reported that since 2024, Zhili Town has set up a foreign service center to provide one-stop services such as visa handling business consultation, language translation and legal consultation. At the same time, we will improve the living convenience system for overseas personnel such as entry residence, medical treatment and payment, introduce international catering brands, improve the foreign reception capacity of local hotels, and meet their diversified living needs.

At the same time of "bringing in", Zhili children's clothing is also actively "going out". On June 28, 2024, Huzhou (ASEAN) Overseas Marketing Center was officially opened in Bangkok, Thailand. At present, 45 local children's wear enterprises have settled in the local Shuimen market.

Yao Dong's children's clothing company is one of 45 enterprises. He recalled that when the company was founded in 2018, the foreign trade business of children's clothing was only about 2 million yuan; In 2023, his foreign trade business in children's clothing exceeded 21 million yuan, realizing a leap forward growth.

"The operation of the overseas marketing center also makes me more confident in the development of Zhili children's wear. At present, the maximum daily turnover of our store in Thailand exceeds 68000 baht, and I believe that foreign trade in 2024 will be better than that in 2023." Yao Dong said.

Yao Dong's store in Thailand's Shuimen Market. Photograph provided by respondents

In recent days, at the project site of Zhili Logistics Port Industrial Park, workers are working hard to ensure that the project is completed on schedule. Improve the "hardware" infrastructure to provide a strong guarantee for children's clothing going to sea.

According to the relevant person in charge, after the completion of the project, it will strengthen the integration supervision of various trade forms, realize the efficiency improvement and cost reduction of children's clothing export, vigorously support the market procurement "cargo consolidation" mode, give full play to the advantages of the customs supervision site, and integrate reporting, inspection and release, so as to reduce the logistics cost of children's clothing export.

Help enterprises expand the city, increase orders, build supporting facilities, gather resources and elements, create an atmosphere of going to sea... Today's Zhili Town is connecting with the world market with a children's clothing as the link. (Huang Yanjun, Chen Songming)

(Source: China News Network)