"Off Season" Sales: Buy The Thickest Clothes In The Hottest Days

"Woolen cardigan at a discount of 158 yuan", cashmere sweater at a discount of 288 yuan ", and long wool overcoat at a special price of 378 yuan for a limited time"... Recently, the high temperature in Nanjing "stabilized" at about 35 degrees, but many clothing stores have started "off season" sales. The reporter found that some stores can sell more than ten coats in one night.

　　 Merchant: can sell more than ten coats a day

In Nanjing Jiangbei Sand Boat Aolai, most women's clothing stores on the second floor are in autumn styles such as shirts and coats. The reporter of Yangzi Evening News/Ziniu News entered the store and saw that there were shelves selling cashmere sweaters, down jackets and overcoats. In a women's clothing store on the second floor of Hall A, the 1~2 discount areas are mostly off season clothes, and the summer and autumn clothes such as shirts, dresses, short sleeves are discounted at 35%~60%.

Although the number of customers in the store is not large on weekdays, the sales mobile phones have been ringing all the time. Due to the recent off-season promotion of the brand, many clothes were "killed" or even "robbed" just after they were sent to the WeChat group. "100% wool overcoat at 478 yuan per second" "wool overcoat at 298 yuan per second" "sheep wool overcoat at a discount" "goose down jacket at 338 yuan per second" "98% cashmere+2% sheep wool fabric at a discount of 20 yuan per second... The reporter noticed that most of these" special price seconds "clothing stores did not have them. The sales told the recorder that the factory directly delivered the goods because of the need to clear the inventory.

"A day can sell more than ten overcoats, and when there are many sweaters and cashmere sweaters, they sell twenty or thirty." The sales told the reporter that most of them are regular customers. "Frequent customers know our clothes quite well. They may have tried our clothes in physical stores before, but they didn't buy them at the regular price. Now, seeing that the discount is very large, they immediately place an order."

The "off season" special was selected at this time. The staff in the store told the reporter that the clothes for the "off season" special sale were autumn and winter clothes in 2023 and 2022. "The winter clothes of this year are coming soon, so the old ones are now sold at reduced prices."

A women's fashion shop on the fifth floor of Xinjiekou Central Shopping Mall started the anti season activity on September 1, and organized a special sale with a 50% discount for the whole market, mainly including down jackets, overcoats and base coats.

　　 Consumer: Take a chance to buy the clothes you like

"Out of season clothes are heavily discounted, which will be much cheaper than that of the current season. But they also depend on the eye, and they will only buy clothes that look good and feel that the price is acceptable. If some out of season clothes are not very good in style and material, they will not buy even if they are very cheap." "The post-90s" Zhu Nushi told reporters that she often buys clothes out of season, "I bought winter coats and down jackets in summer, and the discount is very strong. I once spent 599 yuan to buy a coat at the original price of 1499 yuan, which is equivalent to a 40% discount, and the quality is very good. In addition, the coat will not be obsolete after being bought for several years, so I think it is very cost-effective."

Of course, there are also "mistakes" when buying out of season clothes. "Last winter, I spent 199 yuan to buy a thin coat with a 30% discount. When I turned it over this spring, I felt it was not beautiful. Now the tag is still there." Ms. Zhu said that it is not easy to buy suitable out of season clothes.

"Generally, people engaged in the fashion industry will care about new models. Ordinary office workers are not 'cold' about new models, and they are more interested in cost performance and comfort," Ms. Han, who has been engaged in the women's clothing industry for more than a decade, told reporters.

　　 E-commerce platform: down jacket can be bought for 90 yuan

Open the e-commerce platform, and there are countless out of season down jackets and overcoats. The flagship store of duck men's clothing also sold a collection of various anti season down jackets, with the discounted price ranging from 149 yuan to 390 yuan. The flagship store of Luomeng down jacket has collected 54 types of down jackets for off-season clearance, and the cheapest one is only 90 yuan after discount.

In fact, in addition to clothes, skiing products are also sold out of season. On the online sales platform, many ski suits are marked with the words "off-season welfare". After a ski suit is folded, the top is 389 yuan and the bottom is 289 yuan.

In addition, the "ski tourism package" in September also attracted attention because of its low price. On Ctrip, starting from Nanjing, Harbin+Yabuli Ski Resort+Changbai Mountain will follow a group tour for 5 nights on the 6th, including round-trip air tickets and 5 nights of hotels. The price is as low as 2945 yuan, which is much lower than the skiing cost in the winter peak season. "Skiing professionals have higher requirements on the scene and temperature. Experiencers like us prefer cost-effective travel packages," said Mr. Liu, a post-90s citizen in Nanjing. (Reporter Jiang Jingyi)