Changshu, Jiangsu Province: Building A "Offline And Online" Textile And Clothing Industry Cluster Of 100 Billion Yuan

Recently, the 2024 Textile and Clothing Brand Development Conference was opened in Changshu, Jiangsu Province. People from all over the industry gathered in this important town of the national textile and clothing industry to feel the new direction of the new quality development of the industry. In recent years, Changshu has actively promoted the textile and clothing industry to use the cloud to endow intelligence, break the cocoon, transform and rejuvenate, bred the "offline and online" double trillion level market, and formed the development pattern of world brand innovation and the accelerated emergence of new power brands.

　　 Take advantage of "intelligence" to go up to the traditional pillar industry and carry "digital brain"

Standing at the forefront of the digital economy era, Changshu has innovated the mode of "manufacturing+digital+service" and accelerated the "butterfly change" of innovation in the traditional textile and clothing industry with the focus on "intelligent transformation from digital to online".

Entering the national intelligent manufacturing demonstration factory workshop of Bosiden, we can see the industry's cutting-edge automatic filling, automatic packaging, automatic template and other technical equipment, and the automation level of key production links has exceeded 90%. In addition, the enterprise applied big data technology to design and development, procurement and manufacturing, warehousing and logistics and other links, realizing consumer centered digital "research, production, supply, marketing and service" full link collaboration, significantly improving operational efficiency and decision-making accuracy.

In this blessed land in the south of the Yangtze River, Bosideng, Changshu Polyester, Baichenghui and many other textile and clothing enterprises are actively promoting the deep integration of production and operation links such as raw material production, design and R&D, customized processing, marketing services and industrial digitalization, so as to realize the dual wheel drive and coordinated development of production digitalization and operation and maintenance digitalization.

According to statistics, in the past three years, Changshu has more than 700 textile and clothing enterprises to carry out digital transformation, with a total investment of more than 2 billion yuan. After the transformation, the average labor productivity of enterprises has increased by 35%, and the product manufacturing cycle has been shortened by 19%.

The textile and clothing industry has a remarkable cluster feature. Only when the upstream and downstream are synchronized "turning" and "chaining", can the "aggregation effect" of digital change be fully released. In recent years, Changshu has promoted the "online" clothing supply chain and realized the "end-to-end" process integration through the introduction and cultivation of professional platforms such as Feiliu Technology, Yunrong Tong and Shicai Tong, thus improving the efficiency and digital level of the industrial supply chain and driving the rapid iteration and upgrading of the entire industry.

In the sewing workshop of Jiangsu Jinchen Garment Co., Ltd., a tablet computer is installed above each station, and the numbers on the screen are constantly beating. The workers' operations such as smoothing clothes, removing threads, treading on the sewing machine are recognized and recorded in real time by the "needle smart" system in the computer. This intelligent production collaboration system is equipped with a "digital brain" for workshops, enabling enterprises to undertake large orders with high timeliness requirements.

It is understood that in 2021, Changshu established the Yangtze River Delta Industrial Digital Innovation Center, attracting and cultivating about 20 national well-known apparel industry digital transformation service enterprises. These enterprises focus on AI clothing fashion trend mining, 3D clothing design, clothing digital supply chain management and other fields.

　　 Seize the tuyere to build a live broadcast e-commerce ecosystem

Seizing the industry development wind of live broadcast e-commerce, Changshu, relying on its solid industrial foundation and strong innovation and entrepreneurship atmosphere, actively seeks innovation and change. From the traditional offline market to online shelf e-commerce, and then to live broadcast e-commerce, it has rapidly emerged a hundred billion level "cloud" market synchronized with the offline market.

According to the data, from January to August 2024, Changshu will achieve an online transaction volume of 64.51 billion yuan, an increase of 8.8% year on year, including 40.84 billion yuan of the transaction volume of the live streaming e-commerce, an increase of 31.4% year on year. Changshu ranks first in Jiangsu Province and sixth in the list of the top 100 counties and cities' e-commerce competitiveness in 2022.

In Changshu, the "forest" of live broadcast e-commerce is booming in a large-scale form, which benefits from its fertile "growth soil". Changshu has always adhered to the advantages of industrial chain and supply chain, continuously strengthened policy support, optimized supporting services, deepened platform cooperation, comprehensively optimized the industrial ecology of live broadcast e-commerce, promoted the improvement of quality and efficiency of live broadcast e-commerce industry, and explored a featured e-commerce development path of "government guidance+business entities+state-owned assets empowerment+multi party participation".

As early as 2019, Changshu set up the country's first industrial live broadcast service office (later renamed as "Changshu Live Broadcast E-commerce Service Center") to help businesses solve various business problems. The scope of services covers all aspects of support, from early training introduction, traffic delivery, goods site docking, to later compliance management, conflict mediation, etc.

The official selection center of Changshu Live, located opposite the service center, takes the clothing category of the clothing city as the starting point, adopts the online "flagship store" and offline "1+N" selection center model, opens up the live broadcast base, talent training, supply chain selection, brand incubation, cloud warehouse logistics and other links, and provides diversified, adaptive High quality one-stop supply chain service has been set up in Hangzhou, Guangzhou and other places.

In April this year, Changshu released measures to support the high-quality development of live broadcast e-commerce, aiming to introduce and cultivate a group of excellent live broadcast e-commerce talents, build a good live broadcast e-commerce industry ecosystem, and accelerate the high-quality development of live broadcast e-commerce.

In order to more accurately and effectively empower the live broadcast industry, Changshu has established a state-owned company - Jiangsu Zhongfu Network Technology, which plays the functions of platform docking, talent recruitment, carrier construction, financial support, brand building, etc., helping to build a new ecology of industry leading people, goods and live broadcast.

More and more platform resources flow to this "e-commerce entrepreneurial paradise", and achieve "fruitful" cooperation with the local e-commerce industry. The first Taobao Tmall merchant operation center in the province is located here, providing bartender service to support local merchants; The province's first fast hand official live broadcast base was established here, and the fast hand Changshu live broadcast festival is held every year; "Spring Tour in Changshu Meets the National Style" Golden Origin of Tipping Tone is planned to hold the "Changshu New Chinese Style" live broadcast festival, with more than 400 million topic broadcasts, driving Changshu merchants to increase their orders by more than 50%... At present, Changshu has gathered 15000 anchors, cultivated more than 1700 new power brands, and gradually formed a new pattern of diversified development of multiple platforms, such as Tipping Tone E-commerce, Fasthand, Taobao, and Tencent Video.

In order to continue to consolidate and improve, Changshu released the action plan for high-quality development of the live broadcast e-commerce industry, which put forward a clear goal: by 2026, the transaction volume of live broadcast e-commerce will exceed 100 billion yuan, and the cumulative number of e-commerce business entities will exceed 80000; 10 more than 1 billion yuan anchors and 30 more than 100 million yuan anchors were added; Incubate and attract 10000 high-end talents of live broadcast e-commerce.

　　 Shine the Business Card and Build a Highland of Modern Textile and Garment Industry

As an important town of the national textile and clothing industry, Changshu has one of the largest professional clothing markets in China, and has built a complete industrial chain and diversified industrial models. Today, Changshu has gathered more than 5000 textile and clothing enterprises. In 2023, the textile and clothing industry will have a planned output value of 50.76 billion yuan, of which the clothing industry will reach 14.48 billion yuan.

Faced with the new opportunities of accelerating the evolution of new technologies, Changshu, in the process of promoting the digital transformation and upgrading of the textile and clothing industry, further considered from three aspects of innovative development, fashion leadership, and brand strategy to shape the new momentum and advantages of high-quality development of the clothing and textile industry.

Promote innovative development. Changshu, based on the "3+5+2+N" industrial system, promotes the new industrialization "taking the lead" and enables the transformation and upgrading of the textile and clothing industry; Promote enterprises to increase R&D investment, improve R&D efficiency, promote industrial innovation with scientific and technological innovation, and ignite a new engine for high-quality industrial development; Accelerate the intelligent transformation and digital transformation of enterprises, and build a data driven, agile and efficient flexible production system; Accurately locate consumer groups, establish a new relationship between supply and demand, and further enhance the influence of Changshu garment industry belt in the national e-commerce landscape.

Accelerate fashion leading. Changshu reshapes the core advantages of industrial development with fashion creativity, makes every effort to create the urban fashion atmosphere, lead fashion consumption, gather industry professionals, and accelerate the construction of the fashion industry ecosystem. At the same time, fully tap cultural and creative resources, focus on fashion and creative headquarters economy, and strive to build Yunshang consumption town into an online consumption ecosystem and fashion industry consumption highland in the Yangtze River Delta.

Strengthen brand strategy. Changshu guides textile and garment enterprises to increase varieties, improve quality, create brands and establish high-quality brand image through technology iteration and quality improvement; Relying on the advantages of local industrial agglomeration and industrial chain, give play to the leading role of Bosiden and other leading enterprises in regional brands, and promote a number of "small and beautiful" digital personalized brands; The textile and clothing industry focusing on autumn and winter clothing industry clusters and high-end fabrics will become bigger, stronger and better, injecting new impetus into the construction of modern textile and clothing industry system.

It is reported that Changshu will continue to use its unique innovative practice to activate new driving forces for development, break through new industrial technologies, reshape brand and new ecology, and strive to build a more competitive and influential development highland of modern textile and clothing industry, contributing to the construction of a high-end, intelligent and green modern textile industry system. (Guo Wenjia)

(Source: Xinhua News Agency client)