Exhibition Observation: A New Way To Participate In Exhibitions In The Digital Economy

The Internet is maturing, and 5G information technology is fully covered (this refers to mainland China, except for some countries and regions that resist Huawei's technology and are still in 4G). In the context of digital economy and AI intelligence, the author believes that the ideas and strategies of textile and clothing enterprises need to be adjusted accordingly.

Looking back on the development of textile and clothing industry exhibitions in the past decades, the biggest problem is that textile and clothing enterprises need to spend three days in the exhibition to complete the production and sales of products throughout the year. Exhibitors need to invest a lot of manpower, material resources and financial resources for booth construction, product display and promotion because they rely too much on offline physical exhibitions.

However, it is not only difficult to catch the eye of visitors directly, but also limited by the region and time. Exhibitors and visitors go to the designated place and time to participate in the exhibition activities, which not only limits the scale and influence of the exhibition, but also causes the disadvantage of weak interaction and experience. Such results are difficult to impress exhibitors and visitors, so as to achieve their production and sales goals. Finally, the participation of exhibitors is declining, and the psychological pressure of enterprises in the exhibition process is increasing.

Nowadays, in the age of AI digital economy with mature Internet information technology, it is difficult to achieve the expected needs of participation only by using offline traditional exhibitions. Traditional exhibition forms and digital technology should be combined to form online and digital exhibitions. This will provide more choices and possibilities for exhibitors.

First, exhibitors can make full use of the online exhibition platform to create an immersive and interactive exhibition experience through virtual reality (VR), augmented reality (AR) and other technical means, so that visitors can have a deeper understanding of product features and advantages. This can not only reduce the cost of physical enterprises participating in the exhibition, but also break through geographical restrictions to attract a wider range of visitors and potential customers.

Secondly, AI digital marketing means can also become an important choice for exhibitors. Through social media, search engine optimization (SEO), content marketing and other ways, enterprises can more effectively promote exhibition information, display product features and advantages, and improve brand awareness and exposure.

Third, we can use the Internet+exhibition model to conduct in-depth mining and analysis of the exhibitors, preferences and other aspects of the exhibition through data analysis tools and big data models, understand the behavior and needs of the audience, and analyze current trends and recent technology applications. This not only provides strong support for subsequent marketing activities, but also enables enterprises to develop more accurate marketing strategies based on data analysis results to improve marketing effects.

Fourth, synchronize online live broadcast through the webcast platform. Live broadcast technology is introduced to display products in real time, answer audience questions, and conduct interactive exchanges, so as to achieve the integration of online and offline exhibition marketing. During the exhibition, enterprises can set up multiple live broadcast booths to display different products or themes live, so that the audience can have a deeper understanding of product features and advantages. At the same time, enterprises can also invite industry experts, online celebrity anchors, etc. for live interaction to improve the fun and attraction of live broadcast.

The fundamental purpose of the exhibition is to help the real industry show its own industrial achievements and get more opportunities and resources. How to live more customers during the exhibition has also become the trouble of many exhibitors. According to Xiao Bian, we should first demonstrate the core competitiveness of our products. The product advantages and features can be fully displayed by means of effect display, activity participation, etc., so that everyone can focus on the advantages of the product. Secondly, the presentation of corporate brand culture. When talking with potential customers, staff should not only establish contacts, but also make them deeply impressed with their own corporate culture. They should guide potential customers to pay attention to corporate public accounts, browse relevant special reports, pay attention to social media and other ways to conduct on-site communication and follow-up, and regularly publish valuable content, Such as new product recommendation, industry information, product tutorials, etc., to attract the attention of potential customers. Send SMS messages to potential customers and timely promote enterprise information and products/services to improve conversion rate.

Through the observation and personal practical experience of the author in the exhibition, the author made a personal opinion on the enjoyment of future physical exhibitions and the way of participation. However, the author hopes that all exhibitors can have more interaction with me. In the process of transformation and alternation of the current new economy, embracing the rapid transformation of the digital economy is the inevitable path for our traditional enterprises. At the same time, we hope that the exhibitors participating in various exhibitions can make full use of the exhibition organizer's platform and various types of activities during the exhibition period to develop themselves. The World Clothing, Shoes and Hats Network platform is willing to continue to provide in-depth services for enterprises participating in this exhibition as long as the exhibitors have the need to release information, we will actively cooperate with precision services!