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The "Digital Pioneer" Fashion Show Was Held In Zhongguancun International Innovation Building

2024/7/15 14:16:00 31

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　　 In order to thoroughly implement the important directive spirit of General Secretary Xi Jinping, promote the deep integration of fashion and science and technology, and display the technological and cultural features of Haidian District in the new era, on the evening of July 11, Beijing Institute of Fashion Technology and Haidian District People's Government held the "2024 Zhongguancun Graduation Season - Digital Pioneer" fashion show with the theme of "Youth to Haidian" in Zhongguancun International Innovation Building. The event takes digital technology as the background, focuses on the comfort and functionality of clothing, integrates technology and fashion elements, and shows the future technology and fashion style. The event was hosted by Haidian District People's Government and Beijing Institute of Fashion Technology, and undertaken by the Publicity Department of Haidian District Party Committee, Haidian Youth League Committee, Haiguo Investment Group, School of Fashion Arts and Engineering and School of Fashion Communication of Beijing Institute of Fashion Technology. Zhang Ge, Secretary of Haidian District Party Committee, Zhou Zhijun, Secretary of the Party Committee of Beijing Institute of Fashion Technology and other leaders and guests attended.

　　 The activity aims to implement the important discourse spirit of General Secretary Xi Jinping that "developing new quality productivity is the internal requirement and important focus to promote high-quality development, we must continue to do a good job in this big article of innovation, and promote the new quality productivity to accelerate development", so as to innovate the cooperation mechanism between Haidian District and Beijing Institute of Fashion Technology, enable high-quality development through design Help build a beautiful Haidian integrating technology and fashion to explore new paths.

　　 As a fashion art school with distinctive characteristics, Beijing Institute of Fashion Technology always adheres to the unique pursuit of fashion innovation. The school has an excellent design team and an advanced fashion research center, which is committed to integrating traditional crafts with modern technology and cultivating a group of talented fashion creators. This fashion show is the carrier of deepening cooperation between the school and Haidian District, and also a vivid embodiment of carrying forward the spirit of innovation and leading the fashion trend.

　　 The main creative team of this show is led by Professor Zou You, the vice president of Beijing Institute of Fashion Technology, the mass parade square and the chief designer of volunteer clothing for the celebration of the 70th anniversary of the founding of the People's Republic of China. Wan Lan, Xu Bo, Sun Ningning, and other teachers from the Institute of Fashion Arts and Engineering, as well as the doctoral and master student teams, put their efforts into it. In this fashion feast, technology and fashion design blend, presenting a fashion interface with a full sense of the future. Through digital design, intelligent materials, wearable technology and other scientific and technological elements, Beifu designers break the shackles of traditional fashion and create a unique fashion image for every runway performer. This is not only a fashion show, but also a new exploration of the perfect integration of technology and fashion.

　　 The term "digital pioneer" contains a profound interpretation of the unique cultural background of Haidian District. Haidian District is the cradle of scientific and technological innovation. It has gathered a large number of digital and scientific workers who forge ahead in this land and become the vanguard of the times. Fashion shows dig deeply into the daily life and work scenes of Internet workers in Haidian, and show their vitality and style through fashion design.

　　 This activity showed "City Impression", "National Style Formal Dress", "Rhythmic Life", "Joyful Pioneer", "Kabin Fashion" and other series, with a total of nearly 100 sets of design works. With the theme of "science and technology set sail, the trend moves forward", in combination with different use scenarios such as commuting, workplace, outdoor, etc., following ergonomic design, emphasizing the best wearing comfort and leisure sports performance, integrating modern science and technology and fashion elements, and demonstrating the enthusiasm and enthusiasm of digital workers in work and life. The design incorporates digital elements such as moire pattern, raster matrix, digital rain and virtual space to show the spiritual vitality of IT workers; The overall tone is deep and steady, and some are decorated with technical blue and cyber green. In pattern design, it combines traditional Chinese patterns with scientific and technological pattern elements to express that programmers do not forget the profound connotation of traditional culture while pursuing technological excellence and innovation. The design of fashion shows focuses on the transmission of positive fashion values, emphasizing the power of design to promote personal career and social progress. Design is not only an external fashion performance, but also a profound interpretation of the internal personality and career pursuit. It expresses the persistence of digital and scientific workers in career development and their enthusiasm for social contributions in a unique way, and injects more avant-garde elements into Haidian District's scientific and technological innovation culture. This is a fashion feast interwoven with technology and fashion, which outlines a wonderful picture of leading the fashion trend and delivering innovative energy for the audience.

Some works of "City Impression" series

Some works of "National Style Formal Dress" series

Some works of the "rhythmic life" series

Some works of the "Joyful Pioneer" series

　　 The reporter interviewed the design team of Beijing Institute of Fashion Technology. Professor Zou You, Vice President of Beijing Institute of Fashion Technology, said that Haidian scientific and technological workers are the epitome of Chinese scientific and technological workers. This digital avant-garde fashion show shows the new atmosphere and new style of Chinese scientific and technological workers in the new era. It is a new era book from personal image to national image. We look forward to working together with Haidian District to promote the development of fashion industry and cultivate more fashion talents with innovative spirit and international vision in the future.

　　 Beijing Institute of Fashion Technology will continue to gather the advantages of organization, design, science and technology, and communication, deepen the depth and breadth of school enterprise cooperation, promote cultural inheritance and communication, and tell Chinese stories well. At the same time, as the leader of China's fashion higher education, the school has always been based on the capital and the industry, and continues to contribute to the revitalization of the industry, inheritance of excellent traditional culture, and design for the people's better life.

　　 As one of the highlights of the "2024 Zhongguancun Graduation Season" series activities, the "Digital Pioneer" fashion show not only provides a platform for Haidian's young talents to show themselves, but also becomes another important measure for Haidian to actively explore the deep integration of technology and culture and promote the dual wheel drive of technology and culture in Haidian.

Performance site

　　 This activity was strongly supported by Kabin Garments Co., Ltd., which not only helped to complete the production of all participating costumes, but also its design director, Mr. Kabin, personally launched the "Kabin Fashion" series of works, incorporating cutting-edge design concepts and ingeniously combining scientific and technological elements, so that each wearer can display a unique professional charm. The activity promoted the connection between high-level talents and the industrial chain, promoted the high-quality development of school enterprise cooperation, and improved the international influence of China's fashion industry.

Some works of "Kabin Fashion" series 　　

　　 "Youth to Haidian" is not only a slogan, but also Haidian's sincere invitation and deep expectations for young talents. Haidian District will continue to give play to its strong scientific and technological strength and talent advantages, build a broader stage for young talents, provide more high-quality services, help them to fly their dreams and realize their values in this hot land, and contribute youth strength to building a modern strong district, high-quality Haidian, and a new quality productivity demonstration area. 　　

　　 This activity is not only a grand event to show the design achievements of "Digital Pioneer" and the integration effect of science, technology and fashion, but also a useful attempt to promote the cultivation of cultural self-confidence and the diversified development of fashion technology industry, helping to forge the soul of patriotism and continue the Chinese culture. At the same time, the activity has become a model of innovative school local cooperation mechanism between Haidian District and Beijing Institute of Fashion Technology, enabling high-quality development through design, and helping to create a beautiful Haidian integrating technology and fashion. Beijing Institute of Fashion Technology will not forget its original intention, forge ahead, constantly lead the trend of fashion and technology, and write a beautiful chapter in the new era.