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The 31St Haining China Leather Expo Kicked Off

2024/7/15 22:49:00 56

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　　 From fabrics to clothing to fashion, from the 31st Expo to the 27th Competition and the ever-changing Fashion Week, the industry has recognized the strength of Haining Leather City in its three decades of industrial development, and it is also the driving force for the industry to develop into a hundred billion level market. From July 10 to 14, the 31st Haining China Leather Expo opened, showing the world the unique charm and infinite possibilities of Haining as the "leather capital of China" with unprecedented scale and vitality.

　　 In five days, China's international leather and fur fashion trend release in autumn and winter of 2024/25, 2024 Haining China International Fashion Week, 2024 Haining China International Fashion Show and other "trump shows" lead the fashion trend of the industry. Several matchmaking meetings and traceability trips accurately connect the upstream and downstream of the industry, and more than 10000 national merchants come in a stream, relying on the "leather fashion city" Its powerful influence and appeal fully focus on the resources of the whole industry.

　　 Demonstrate brand power and ask the market with strength

　　 Expanding trade circulation and further realizing the value of the clothing market are the secret of the PIE's "never tired" for 31 years.

　　 At the fashion show, more than 100 exhibitors have come up with "star products" to inquire about the market. The ingenious craft tailoring, the control of selecting the best raw materials, and the exquisite and unique design all demonstrate the unlimited enthusiasm of enterprises for clothing and the control of high standards and high requirements for quality. The fur integrated products launched by Huayan Fur mostly use high-end imported fabrics. On the basis of traditional leather production technology, new embroidery equipment is added to make clothing texture more diversified; Dancing Paris presents the crackle, frosting and gradual effect with outstanding style through the processing of fur integrated layout; Famous ministers enhance the draping sense of mink clothing through machine opening process.

　　 While the technological level is constantly rising, the rich and diversified styles are also important for brand attraction and market. The new Chinese mink and Song brocade launched by Shenglong emphasize youth and fashion with bold color contrast; In the small era, we continue to make deep single leather products, launch leather stitching mink, fur integration, cloud yarn, jacquard fabrics, etc., and extend the category to fashion products such as silk, cotton and linen, and customized fabrics; The puff zero pressure down jacket launched by N7 realizes waterproof, anti-static, anti snagging, anti fleece, as well as all kinds of fashionable clothes such as suits, suits, shirts, vests, etc.

　　 Thirty one years of tempering has given Haining Clothing Exhibition more symbols and functions, especially the remarkable feature is that more and more enterprises regard the exhibition as "the first station of brands", "the testing ground of new products", and "the touchstone of market value". "Originally Dust free" men's clothing brand chose its "first screen show" at Haining Fashion Show, bringing a series of products with the important signs of leather+old canvas, leather+cotton and linen. Wang Longjun, the person in charge of the brand, said that the original clean brand was aimed at fashionable men with high aesthetic and quality requirements, and Haining Fashion Exhibition was a good stage for the appearance of new products, which perfectly matched the brand in terms of exhibition positioning and target groups.

　　 The exhibition season is also the ordering season. On the first day of the opening of the exhibition, businessmen from all over the country gathered. Mr. Li, from Zhuzhou market, has a full schedule of Haining orders. After a tour of the exhibition, his purchase direction is more clear: "I am more interested in clothes with national patterns, and have placed orders with several manufacturers. This harvest was particularly rich. We saw the show and the exhibition, especially several high-quality enterprises. Haining Leather City is worthy of being the source market of high-end clothing in autumn and winter. "

　　 At the same time, the two city industry alliance ready to wear matchmaking meetings linking buyers and enterprises, brands and enterprises strongly invited domestic mission brands to carry out contacts and exchanges, further realize the business cooperation of multi-dimensional resources such as design, buyers and brands, and grasp market opportunities. The establishment of SHOWROOM, the fifth season order of "Good Design of Chinese Costume", closely linked original design products with market demand, promoted the deep integration of upstream and downstream design industry chain, and built an efficient market display and trading platform for design enterprises and design talents.

　　 Piloting fashion force, rolling up new fashion in autumn and winter 　　

　　 "Looking at Haining in autumn and winter, piloting fashion power" is not only the industry's recognition of the strength of Haining Leather City's three decades of deep industry, but also the organizing committee's driving force for this leather expo.

　　 On July 11, the release of China's international leather and fur fashion trend in autumn and winter of 2024/25 was the first. The theme of this trend release is "stars in the same time". Haining Leather City, together with Liu Wei, the winner of the "Golden Summit Award" for Chinese fashion designers, collaborated with leading enterprises in Haining such as Fiore, Gretel, Zhongying, Shenglong, Bingyu, Aokun, Xindashun, MICOUUSO Maikou, Yingjia, Shanggu Trumpchi, Yuli, Lian Armor, etc. Through three series of stars in the same time, Star River Walk and Morning Glory Impression, we led the audience to witness the birth and evolution of "the first garment of mankind fur", and demonstrated the cultural connotation and future trend of clothing to the audience by immersive interpretation and release.

　　 Haining China International Fashion Week is a microphone and loudspeaker for brands, designers and institutions to make fashionable voices. The 15 press conferences of the 2024 Haining China International Fashion Week have included entity brands, regional brand alliances, designers, and institutions. With the new season of design and products, they sing the song of "travel". The retro modern leather clothing, fur full of ethnic elements, and new Chinese style xiangyun gauze and down are spliced together. All kinds of autumn and winter fashion are popular, classical Or national colorful movement, firmly holding the strongest voice of autumn and winter fashion.

　　 At the same time, the 27th "Leather Logo Cup" competition also ushered in the "ultimate competition". Behind the 25 finalists are the budding new design forces; With the theme of "keeping pace with the times, reaching the touch", the fashion trend released a static exhibition. While releasing the autumn and winter trends to the market with professional research results, the four chapter static exhibition of ready to wear also conveyed the design direction and color inspiration to the market.

　　 The Fashion Conference was held at the same time to accelerate the promotion of the 100 billion economy

　　 At the same time as the 31st leather expo was held, 2024 China Fashion Conference was held in Haining China Leather City, and will be permanently tied to Haining. Based on the global trend of Haining, promote the transformation and upgrading of Haining leather industry, and promote the innovation and development of Haining to build a 100 billion level fashion economy.

　　 The conference brings together the giants of various industries to jointly explore new fashion trends and discuss the trend of fashion. The joint show of Wang Zifei, Song Zuyao and Chen Yu, three well-known designers, combines two elements of Haining leather and martial arts, and inspires the spark of fashion; More than 100 designers and fashion buyers have entered Haining's source production enterprise, further deepening the integration of Haining and national fashion.

　　 The simultaneous performance of the two grand events, such as the twinkling of a pair of stars, enabled Haining to once again show the world its profound heritage and unlimited potential in the field of leather and fashion with its strength and charm, and it was also the beginning of Haining's leather industry and fashion industry moving to a new height and opening a new chapter. In the future, Haining will continue to take fashion as the guide, trade as the link, and constantly promote industrial upgrading and innovative development, so that "I see the world, fashion see me" with a more resounding and loud voice, haining leather and fashion chapter, spread to every corner of the world.

(Source: Textile and Clothing Weekly Journalists- Lu Yang ）