Home >

Deepen Service And Expand The Market, Help Enterprises Develop Through Dual Channels, And Create A High-End High-Quality Fabric Purchase Base

2024/8/15 18:43:00 5

??? 日本語 Fran?ais English 中文

　　 "Honest operation is the foundation of standing", "creating assured consumption to show the style of the industry", "protecting intellectual property rights to support scientific and technological innovation"... When entering the Dongsheng Road market of China Light Textile City, we cannot help but be attracted by the ubiquitous positive energy slogan. The good business environment and innovative atmosphere of Dongsheng Road market can be seen from these slogans.

　　 As the birthplace of China Light Textile City, Dongsheng Road is not conservative in its market tradition. In the face of new business formats, new needs of business operators, and fierce market competition, it strives to adapt to changes, dig deep into the market, integrate new management models and service concepts, and continue to glow "young" in the tide of the times. The five-star civilized and standardized market in Zhejiang Province, the national integrity market, the national copyright demonstration park (base), the standardized market for intellectual property protection in Zhejiang Province, and the "transformation and upgrading demonstration market" of China Light Textile City are the epitome of the continuous transformation and upgrading of the Dongsheng Road market and the pursuit of breakthrough and innovation.

　　 Zhu Jiandong, general manager of Dongsheng Road Market Branch of Zhejiang China Light Textile City Group Co., Ltd., said that in recent years, the market branch has built a guiding differentiated layout around the franchise area, stimulated the scientific and technological innovation vitality of business operators by advocating intellectual property protection, and promoted digital enabling business operators to expand development space through online and offline channels, Efforts should be made to build a new market service system integrating "convenience, intelligence, humanity, characteristics and standardization", stimulate the potential, space and vitality of the real market, and actively promote the transformation of the traditional textile professional market into a modern new market.

　　 Promote cage vacating and bird changing, and the franchise area fully blooms

　　 In economics, there is a saying called silver carp effect, which refers to the introduction of a means or measure to stimulate some enterprises or individuals to become active and participate in market competition, thereby activating the vitality of enterprises or teams in the same industry in the market. In recent years, Dongsheng Road market has actively promoted the plan of "vacating cages and changing birds" according to the current development situation, vigorously built a franchise area, introduced a batch of high-quality enterprises with innovative ability, and exerted the "silver carp effect" to inject innovative vitality into the market.

　　 It is understood that the Dongsheng Road market is divided into four districts: A, B, C and D. By deepening the strategic layout of "one city, one feature", we will dig into the unique advantages of each district and actively create "one district, one feature". Zone A is the "woolen fabric market", mainly engaged in medium and high grade woolen fabrics; Zone B is a "boutique fabric market", mainly engaged in various brand boutique fabrics; Zone C is the "knitting fabric market", which mainly deals in printing, jacquard, lace and other high-end knitting fabrics; Zone D (old market) mainly deals in fashion fabrics, bedding, etc. On this basis, Dongsheng Road market adheres to dislocation development and targeted policies, creating a number of franchise areas for woolen fabrics, men's wear/trousers, rib, home textile products, etc.

　　 In March this year, the franchise area for men's wear and pants materials in Dongsheng Road Market was grandly opened, and many powerful enterprises such as New Century Textile, Seshangfang Trade, Wanhong Textile, Pierbillon Textile, and Xingge Textile took the lead in settling in, committed to bringing one-stop purchasing experience for buyers of men's wear and pants fabrics. "Our company's business feature is men's colored textile fabrics. It is said that Dongsheng Road market is going to create a franchise for men's clothing and pants materials. The company does not hesitate to rent 12 stores, integrating office and display, which not only facilitates the management of internal personnel, but also brings more comfortable purchasing experience to customers. Just like we want to go to the vegetable market to buy vegetables, gathering will certainly attract more people. We hope that the men's clothing and pants franchise area can form a stronger radiation and influence, and bring more development opportunities to the company. " He Liang, general manager of Shaoxing Seshangfang Trading Co., Ltd. said.

　　 Does the gathering of enterprises of the same type of fabric cause inner roll? He Liang believes that the internal volume is only for homogeneous products, and benign competition will just promote the differentiated layout of enterprises and the healthy development of the market. For this reason, Seshangfang Trade is driven by scientific and technological innovation and green environmental protection, focusing on raw materials and processes, and the annual investment in research and development accounts for about 2-3 points of sales. The company's color spun fabrics, using two or more kinds of color spun yarn blended from Modal, wool, Tencel, acetic acid, hemp and other fibers as raw materials, have developed high-end fabrics that are comfortable, fashionable and environmentally friendly, and are favored by downstream high-end brand customers.

　　 It is an important way to optimize market formats and achieve refined management, while building franchise areas is an important measure to promote the return of bank to the city and build differentiated competitiveness. Zhu Jiandong said that next, Dongsheng Road market will continue to do a good job of "vacating cages and changing birds" plan, create more franchise areas, amplify the "silver carp effect", achieve investment attraction, attracting merchants and gathering merchants, so as to promote the prosperity of the whole market.

　　 Optimize the business environment and release the vitality of business operators

　　 Deep water makes fish happy, and strong city makes Jiaxing happy. The first-class business environment is an important "lifeline" to promote the high-quality development of professional markets. The Dongsheng Road market has been continuously optimizing the business environment in recent years, continuously improving software and hardware facilities, and planting a "fertile land" for innovation and entrepreneurship, providing operators with a "home" for safe operation and comfortable development.

　　 The business environment in the market is good or not, and the operators have their own scales in mind. Wang Shungang, a young textile entrepreneur born in 1991, has chosen "Knitting Fabric Market" in District C of Dongsheng Road as the place where his dream set sail since he started his business in 2013. In 2016, the establishment of Shaoxing Jiuyi Textile Co., Ltd. opened the way to take off. "Jiuyi Textile focuses on the subdividing field of infant and child fabrics, and its product positioning perfectly matches the business model of the knitting fabric market. For more than a decade, the clean and tidy market environment, sufficient passenger flow, perfect supporting facilities, and strong innovation and entrepreneurship atmosphere here have provided strong support for our development, growth, and sustainable progress." Wang Shungang said.

　　 It is precisely because of the excellent business environment in Dongsheng Road market and the strong awareness of copyright protection that more and more business owners have embarked on the road of original design. According to Wang Shungang, the products of Jiuyi Textile are mainly organic cotton and natural colored cotton. Based on "health, safety and green", it has continuously developed various natural fiber blended fabrics of cotton and Lyocell, bamboo fiber, aloe and mint. Almost all products developed from 2019 to now have registered copyright, forming a unique product system.

　　 Dongsheng Road market is full of "dreamers" like Jiuyi Textile who choose this as their entrepreneurial base, "diehard fans" who have been rooted in the market since its establishment, and "admirers" who have moved from other markets or surrounding office buildings. Alika Home Textile has moved here since the transformation of the old market, specializing in high-end bedding fabrics. Under the development pattern of clean and healthy market ecology and benign competition, the company adheres to ingenuity and quality, constantly breaks through and innovates boldly, and becomes a leader in the same category of enterprises in the market.

　　 "The main consumer groups of our products are oriented towards the wedding army, especially with the post-90s and post-00s joining the wedding army, they have very high requirements for the quality of bedding, not only with good wishes and moral, but also with a sense of fashion, comfort and health. The style, design, quality and materials should be in place. Therefore, Tencel, Modal and renewable fibers are added to the selection of materials this year Blended fabrics are designed to integrate national fashion elements and homophonic stems into product research and development, and make bed products a carrier to transmit culture and show the beauty of modern fashion. " Lu Wenguang, sales manager of Alijia Home Textile, said.

　　 Zhu Jiandong said that only a comfortable business environment for business operators can enable enterprises to "go into battle light", put more energy into product research and development, production and operation, release innovation vitality, and accumulate stronger strength to fight a broader market.

　　 Deepen service and expand market, and help enterprises develop through dual channels 　　

　　 In the process of market development, business operators should not only bring in, but also stay, and develop well to realize the "two-way rush" between the market and business operators. Over the years, while improving supporting facilities and optimizing the business environment, Dongsheng Road market has constantly innovated its service model, and helped business operators expand the market and develop steadily through "online and offline" dual channels through effective measures such as cloud launch of new products, face-to-face precision docking meetings, etc.

　　 "It can be clearly felt that the market side has gradually changed from management to service over the years. With the optimization of services, the stickiness between operators and the market has become stronger. We often participate in new product launches and procurement and supply docking meetings organized by the market, which has led many customers to shop on the spot. What impressed me most was that many home textile and bedding enterprises organized by the market party went to the intellectual property square to display, forming a small 'wedding fair', attracting many Keqiao local residents to visit and purchase, which played a good publicity effect. " Lu Wenguang said. ?

　　 Entering the Jiuyi Textile Exhibition Hall, the live broadcast, small video and other online new product releases are in full swing. "We are an enterprise starting from e-commerce, and have a strong ability to accept new marketing methods. We participated in the online live broadcast activities organized by the market party before, and found that this is a good channel, so the company set up a dedicated live broadcast and small video operation team, and insisted on expanding the market through multiple channels, achieving good results. In the first half of this year, the company's sales increased by about 20%. The second half of this year is our peak sales season. It is estimated that the total sales of the whole year will increase by about 30%. " Wang Shungang said.

　　 In order to deepen the service and expand the market, Dongsheng Road market has held more than 10 online product launches and precise docking meetings to help hundreds of enterprises display the latest products and expand marketing channels since this year. "The business operators are the main force to promote the prosperity of the market. They should work hard to serve with passion, understand the needs of the business operators, and form a community where the market and business operators work together to make progress," said Zhu Jiandong.

　　 For the next development plan, Zhu Jiandong has clear short-term and long-term goals, and he is committed to doing what is practical and seeking new things. In the short term, Dongsheng Road market is actively preparing to build outdoor functional fabric franchise area, and is committed to exploring a new franchise area driven by scene display; In the long run, it will continue to optimize the business environment, improve service levels, stimulate market vitality, and build a global high-end high-quality fabric procurement base.