Fashion Brand Consumption Season Was Held In INPARK Cultural Creative Park, Dalang Fashion Town

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Sitting on the rich fashion family background and the traffic network extending in all directions, the Dalang Fashion Town, which is at the forefront of new trends in the harvest season, is popular "out of the circle" with a live show with the participation of the whole people, promotes consumption with fashion, faces a domestic highest standard design event to the C end, and promotes the business heat of the town to continue to rise with people's full emotional recognition. 　　

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On August 31, the "Big Wave Cup" 100 person fashion live show and fashion brand consumption season were held in INPARK Cultural Creative Park, a small fashion town in Big Wave. This is a comprehensive activity integrating fashion, commerce, tourism, humanities and other characteristics of the town. It is an important step for the "Big Wave Cup" Chinese Women's Wear Design Competition to comprehensively transform from an industrial event to a global event. 100 fashion lovers from all walks of life and all ages have become the protagonists of the show, international new supermodels, China's top ten supermodels Miss World and the supermodel of millions of fans participated in the performance. They stood on the top T platform to show the unique "I" in the world, which is also a confident and beautiful "I". At the same time, this is the branch event of "2024 Longhua District Shopping Season", one of the series of consumption promotion activities of "2024 Shenzhen Shopping Season", which has started a new round of brand consumption season in Dalang Fashion Town. More than 40 well-known clothing brands will participate in this carnival with maximum discounts. By integrating multiple business types and focusing on the consumption field of "fashion shopping and fashion", this activity led the fashion trend and industry development direction, greatly improved the popularity and influence of Dalang Fashion Town, promoted the consumption and economic growth of the town park, and further promoted the development of fashion industry in Longhua. 　　

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The "Dalang Cup" 100 person fashion live show and fashion brand consumption season were hosted by China National Garment Association and Shenzhen Longhua District People's Government, undertaken by Shenzhen Longhua District Key Area Construction Promotion Center, China National Garment Magazine, Shenzhen Longhua District Dalang Sub district Office, and co sponsored by China Textile Press Co., Ltd. This is the second extension of the competition after the release of outstanding works of the 13th "Big Wave Cup" China Women's Wear Design Competition at the AW24 China International Fashion Week and the 2024 Shenzhen Original Fashion Week Chengdu Tour, which extends the long-term impact of the "Big Wave Cup" IP after the competition, and also confirms once again that "let the competition go beyond the competition", The competition really became a series of hot events throughout the year. 　　

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　　 Integrating multiple business types to boost the "dragon" leap 　　

Chen Dapeng, Vice President of China Textile Industry Federation and President of China Garment Association, Dong Qingsong, General Manager of China Textile Press Co., Ltd., Qu Fei, Secretary General of China Garment Association, Liu Xiaoqing, Deputy Secretary General of China Garment Association and Chief Editor of China Garment magazine; Zhou Mingwu, member of the Party Leadership Group, deputy director and second level inspector of Shenzhen Municipal Bureau of Commerce, Zhao Yanyan, member of the Party Leadership Group and deputy district head of Shenzhen Longhua District People's Government, and director of the headquarters of Dalang Fashion Town, leaders of Market Construction Division of Shenzhen Municipal Bureau of Commerce, Consumer Products Division of Shenzhen Municipal Bureau of Industry and Information Technology, and relevant functional units of Longhua District, Shenzhen Designer Association Representatives of fashion industry business associations such as Shenzhen Exhibition Prop Industry Association, Shenzhen Garment Supply Chain Association, Shenzhen Textile Industry Association, Shenzhen Garment Industry Association, Macao Fashion Design Industry Association, etc., principals of key fashion industry parks and well-known fashion brands in Dalang Fashion Town, well-known fashion designers, and more than 50 media also witnessed the wonderful event. 　　

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Qu Fei, secretary-general of the China National Garment Association, delivered a speech, "At the beautiful moment when flowers are blooming, we gather in Dalang Fashion Town once again to enjoy this fashion activity that meets with creative design and blends with ecological landscape". Qu Fei said that the "Big Wave Cup" China Women's Wear Design Competition has been successfully held for 13 times. From the creation of a digital show to the demonstration of contemporary fashion aesthetics, from the focus on environmental protection themes to helping award-winning contestants to step onto the stage of Fashion Week, it shows that the competition is striving to improve quality everywhere. This event is another innovation of the "Big Wave Cup" and an attempt to promote the industry towards terminal consumption. It is also due to the attention and support of Shenzhen Longhua District People's Government and key regional construction promotion center and other relevant departments to the clothing industry for many years that the competition continues to generate a series of activities. 　

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　　 "Shenzhen attaches great importance to the development of fashion industry, giving Longhua the strategic position of emerging industry highland and fashion industry new city. As the main position of Longhua in developing modern fashion industry, Dalang Fashion Town has established the city's first digital transformation promotion center of modern fashion industry in recent years, focusing on the development of new quality productivity, and has taken the lead in promoting the transformation, upgrading and quality improvement of traditional fashion industry in the city Increased efficiency. " Li Jian, Secretary of the Party Leadership Group and Director of the Key Area Construction Promotion Center in Longhua District, Shenzhen, said that this "Big Wave Cup" 100 person fashion live show and fashion brand consumption season, which integrates fashion show performance, cultural display, tourism experience and consumption promotion, has attracted well-known fashion enterprises, industry associations, fashion talents, excellent models and fashion lovers, and is the "Big Wave Cup" Actively exploring from the industry end to the consumer end, we hope to innovate the integration of multiple business types in the future, promote the consumption growth and industrial upgrading of the town park, attract more talents, enterprises and projects to settle in the town, and further promote the development of Longhua fashion industry. 　　

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　　 There is no key sincerity and love in setting limits 　　

When the "golden nine and silver ten" consumption boom is about to start, people's restless hearts are already eager to try. 　　

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An enthusiastic opening dance made the audience cannot help but miss this passionate and progressive summer. The warm interaction between the dancers and the audience on the stage more sincerely conveyed the sincerity of the hot spot of Dalang Fashion Town. On the ring stage, three large digital screens broadcast live synchronously. Inspired by the blue sky of the 2024 Paris Olympic Games, romantic purple silk ribbon encircles the INPARK wall, which is like a continuous mountain peak and a hidden dragon, presenting a scene of flowers for the audience in all directions. 　　

"I feel very shocked. Usually I can only see such fashion shows on TV. Now I have the opportunity to feel the fashion culture closely, and it feels like I have entered another world." said the citizens attracted by the event. This activity is free of charge and open to the public. It attracts citizens from all over Shenzhen to come to Dalang Fashion Town through online booking and registration, and more than 30000 people watch it simultaneously in the online broadcast room. 　　

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More than half of the models participating in the "Big Wave Cup" 100 person fashion live show were recruited from the early stage. As early as before the show, the organizing committee publicly released the recruitment notice of models on Xiaohongshu, Weibo, public account and other online platforms. There were no restrictions on age, occupation and appearance. The focus was on fashion, which attracted fashion lovers from all over the country for consultation and registration. 　　

Representatives of ordinary models participating in this activity: Zhu Zhu (left), Lin Dengdeng (right)

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The 50 ordinary models who finally stood on the catwalk, aged from 16 to 72, had jobs covering online celebrities, students, sales, international trade, medical staff, community workers, and retirees. They gathered from Inner Mongolia, Beijing, Shanxi, Fujian, Hubei, Shandong, Zhejiang, and Guangdong. Although they were in all walks of life and had different experiences in life, But active life and sunny enthusiasm are their common points. This is the sincere agreement between the "Big Wave Cup" China Women's Wear Design Competition and the public. They have exhibited the winning works of the "Big Wave Cup" China Women's Wear Design Competition for 13 years, which also represents the development history of Chinese original design. 　　

The beauty education cooperation of Mao Geping was also selected for the model makeup of the show, which undoubtedly added more professional and fashionable flavor to the show. The performance of ordinary models on the same stage with international supermodels, Miss World China champion, China's top ten models and many international first-line brand models shows not only the beauty of diversity, but also the tolerance and integration of fashion without boundaries. 　　

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"My love for fashion is like the brightest star in the night sky, which guides me to move forward and move towards the dream stage in my heart." "When I see the recruitment, I don't hesitate to sign up, and tell my own story in fashion language." "I am excited to be here, and thank the 'Big Wave Cup' for giving me a chance to experience fashion."...... Among these people, Some came to Dalang Fashion Town for the first time and wrote a poem for this idyllic environment - to convey the beauty of the world in a beautiful place; Some of them traveled around the world and finally settled here. "I witnessed the magnificent and delicate changes. I settled in the beautiful Dalang, which is not only a solid backing for my career, but also a warm home for my soul to live in The beauty of humanity and emotional value behind the works of China Women's Wear Design Competition. Wearing the works of previous awards of the competition, the audience will once again experience the advanced creativity and top production technology. 　　

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Liu Xiaoqing, Deputy Secretary General of China Fashion Association and Chief Editor of China Fashion Magazine

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"Everyone's attention and active participation in the event also made the organizing committee feel consumers' spiritual pursuit of fashion, cultural pursuit and beautiful yearning for life at that time, which is an important direction for China's clothing industry to explore, drive and guide consumption in the future." Liu Xiaoqing, deputy secretary-general of China Garment Association and chief editor of China Garment magazine, commented on this. Just as the constant slogan of the "Big Wave Cup" China Women's Wear Design Competition is "Let the competition go beyond the competition", it links more industry resources and linked consumption fields, and makes the competition an effective platform to promote the development of China's clothing industry. 　　

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　　 Green Waters, Green Mountains, Fireworks, and the World's "Hundred Talents Show" enable diversified businesses 　　

The reason why this "Hundred Talents Show" is still interesting is closely related to the unique geographical advantages of Dalang Fashion Town. 　　 ?

Dalang Fashion Town is located in Dalang Street in the north central part of Longhua District, an important node in the north of the central development axis of Shenzhen. It is an important industrial area in the Guangdong Hong Kong Macao Greater Bay Area and a gateway node of the Guangzhou Shenzhen Hong Kong Innovation Corridor. A total of 22 industrial parks are planned in the core area of the town, and 16 parks, including Masefield, Yizhihui and Yinger, have been built. More than 80% of the town's fashion apparel enterprises have their own brands. At present, there are more than 700 fashion enterprises settled in the industry, with obvious advantages in the agglomeration effect of the high-end women's wear industry. The town has introduced a group of top design talents in the industry such as Zhao Huizhou, Liu Yong, Mao Baobao, 9 winners of the "Golden Summit Award" for Chinese fashion design, Huang Gang, 30 "China's Top Ten Fashion Designers", Gong Hangyu, the winner of the "Guanghua Longteng Award", and nearly 1000 creative talents such as international and domestic fashion designers and commodity dispatchers to lead the domestic trend A fashion design highland with international influence. 　　 ?

Backed by green mountains and rivers and facing the world's fireworks, Dalang Fashion Town is a prosperous place full of life, connecting and integrating fashion industry and fashion consumption. Ye Zhi, the relevant person in charge of the Dalang Fashion Town Area, a key regional construction promotion center, said that relying on the advantages of women's fashion brand, Shenzhen's fashion technology, and the international trade circulation and consumer market network advantages of the Guangdong Hong Kong Macao Greater Bay Area, the town highlights its creative design ability, and strives to build a fashion enterprise headquarters cluster, fashion creative talent cluster, fashion innovation center Fashion release center and fashion consumption center. "In the future, we will re-establish the fashion consumption ecology, tap the consumption demand of the town, and build a curatorial fashion experience center integrating fashion retail, creative exhibition, ecological life, and industrial clusters. We will accelerate the building of a fashion consumption center by improving the infrastructure, building a characteristic business street, enriching consumer formats, optimizing the consumption environment, and other measures."

　　 "Punch in" Treasure Street, Buy Now and Enjoy Super Value Discount 　　

The event is held in INPARK Cultural and Creative Park, a fashionable town in Dalang, which is a treasure block worthy of "clocking in" for consumers. INPARK Cultural and Creative Park is the only municipal cultural and creative industrial park in Shenzhen that focuses on fashion culture and creativity. The park is located in the center of "Shenzhen's Top Ten Characteristic Cultural Blocks" in Dalang Fashion Town. The industrial ecology introduced into the park is complete, surrounding the whole fashion industry chain, from creative design, research and development, brand incubation, to terminal oriented display and sales Image display, online broadcast, etc., with rich and unique business types. Oasis of buildings, garden show, INPARK Cultural Creative Park break the shackles of space and art, architecture and fashion. The 360 degree panoramic stage has a larger space-time dimension, a broader view of the show, and brings a more avant-garde fashion show immersive experience. 　　

At present, the park has become the residence of many famous fashion enterprise marketing centers, e-commerce live broadcast bases and designer brand studios. The fashionable pieces worn by some models in the "Hundred Talents Show" are exactly from CHICO MAO, the brand founded by Mao Baobao, the winner of the 27th China Fashion Design "Golden Summit Award" in the park, as well as DAQINGLIU, JOYCE EN BLEU, NOTHING NINE and other new products of the season. 　　

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Qiao An, Creative Image Director of Shenzhen INPARK Cultural Creative Park

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"This activity has expanded the popularity of the park. Models show the clothing of the park's brands to enhance consumers' desire to buy products. At the same time, it is also the beginning of the consumption season, and the linkage between enterprises in the park has been further strengthened." Qiao An, Chief Supervisor of Creative Image of Shenzhen INPARK Cultural Creative Park, spoke highly of the positive role of this activity in brand promotion fees in the park. 　　

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There is no doubt that the "Big Wave Cup" 100 person fashion live show and fashion brand consumption season is not only a fashion activity, but also the beginning of the fashion brand consumption season in the small town of Big Wave Fashion. More than 40 well-known clothing brands in the town started a new round of shopping carnival, and participated in this activity with maximum discounts. The combination of the designer industrial base and the live show allows the audience to immerse themselves in the fashion atmosphere, take photos and record the style, walk out of the show and go straight to the shopping mall, so that they can see and buy with vivid interpretation. 　　

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The "Big Wave Cup" 100 person fashion live show and the hot start of fashion brand consumption season started a new round of craze in the hot summer tail, which indicates that the new "Big Wave Cup" China Women's Wear Design Competition will reach another peak. The "Big Wave Cup" China Women's Wear Design Competition will expand its coverage to more professional, more interesting and more suitable for the new lifestyle competition system and rewards! Coming soon.