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Samsung Released A New "AI God" Ice Washing Product Of BESPOKE Colorful Platinum Series
On August 29, Samsung successfully held the "AI Creator's Imagination" Salon and Samsung Ice Wash New Product Appreciation Meeting in Hangzhou. This event brought together many relevant institutions in the ice washing industry, leading designers in the household field and representatives of the China Textile Industry Federation, and conducted in-depth discussions on the innovative application of AI technology in smart home. At the event site, Samsung released the new "AI God" ice washing products of BESPOKE Colorful Poker series, which fully demonstrated Samsung's profound accumulation in AI technology. With its unique design concept and excellent performance, Samsung redefined the new standard of smart home life and built a technology, art and home with "AI/love".
At the same time, Samsung also joined hands with well-known home furnishing platforms to live well, jointly released the "2024 Ten Trends of Residential Life", deeply analyzed the development trend of the current home furnishing market, revealed that Samsung's home appliance products accurately matched consumer demand, and promoted the development of home furnishing towards a more intelligent, personalized and sustainable direction.
Cui Shengzhi, president of Samsung Electronics in Greater China, said at the event: "Samsung has been working hard in the field of artificial intelligence for more than a decade. Now, we are glad to see this technology in our home appliances. Samsung will, as always, lead the home appliance industry to a more intelligent, fashionable and green future."
With "AI/Love" technology, reshaping the art of home life
With the wide application of AI technology in the global household appliances industry, Samsung has always adhered to technological innovation and is committed to integrating AI technology into household appliances. The launch of Samsung BESPOKE Colorful Poker series ice washing products is just the vivid practice of Samsung's "BESPOKE AI" household concept. It brings users a convenient and comfortable life journey with personalized design language and intelligent functional characteristics.
Samsung further expanded the BESPOKE color platinum series at the event site, and launched a new "AI God" refrigerator and washing and baking products. This not only enriches consumers' choice of household appliances, but also builds "technology, art and home with AI" full of a sense of future for them.
Samsung Home Appliances has made household management and household chores more intelligent by constantly exploring AI technology. The new washing and drying products of Samsung BESPOKE Colorful Bage series are equipped with AI washing and AI drying technology, which can automatically identify the weight, material and stain degree of clothes, recommend suitable washing and drying procedures, and let clothes be taken good care of. At the same time, all the new ice washing products of this series have AI energy-saving mode. Users can effectively reduce energy consumption and realize green and energy-saving home life by opening AI energy-saving mode through APP. In addition, the innovative "environmentally friendly washing procedure" of washing machines reduces the emission of micro fibers in clothing by optimizing the washing process, which reflects Samsung's firm commitment to environmental protection.
In order to meet the consumers' demand for efficiency and convenience in the era of smart home, Samsung BESPOKE Colorful Platinum series not only improved AI technology, but also introduced a number of innovative technologies. For example, the AI heat pump washing and drying all-in-one machine to be launched in the second half of the year has adopted the heat pump drying technology, which has significantly improved the drying performance. It has replaced the condensation drying, and the low-temperature soft drying method has effectively protected clothing; The refrigerator products of this series adopt independent fresh-keeping three systems, which can realize efficient temperature control, prevent food from cross flavor, and sterilize the taste. It is worth mentioning that the realization of these functions benefits from the intelligent variable frequency compressor and motor independently developed by Samsung. Its efficient and quiet operation characteristics not only improve the product performance, but also create a quiet and comfortable home environment for users.
In terms of design aesthetics, the refrigerators and washing and drying products of this series all adopt the ultra-thin body design, which is skillfully integrated into the home environment while also having the characteristics of large capacity. This combination of aesthetics and practicality not only makes home appliances easy to integrate into various home styles, but also satisfies users' dual pursuit of space utilization and beauty.
With the improvement of consumers' requirements for the quality of home life, they expect home appliances to bring more exquisite life experience. Samsung BESPOKE Colorful Bage series of washing and drying products follow this consumer demand, and specially introduce a pro pet clothing care program for pet families, which can effectively remove pet odor, stains and allergens caused by fur, and create a convenient and fresh living environment for pet families.
Cooperate with industry partners to draw new trends of smart home
Nowadays, consumers' demand for intelligent and personalized home life is growing, which promotes the deep integration of home appliance industry and home design field. Based on a deep understanding of China's smart home market, Samsung worked together to live well in the "2024 Ten Trends of Living" jointly released at this event, revealing the new direction of modern home decoration. At the same time, Samsung has also opened a new cooperation mode of "Designer Partnership Program" with Haohaozhou, aiming to bring together outstanding designers inside and outside the industry, provide them with competitive prices and improve after-sales service, and jointly create a more convenient and intelligent family life for users through cross-border cooperation and creative collision.
According to the "2024 Ten Trends of Residential Life", AI smart home is gradually infiltrating into all aspects of family life, and consumers are eager for intelligent and practical AI appliances to meet real life needs. Samsung BESPOKE Colorful Bage series washing and drying products rely on innovative AI technology, including AI washing and AI bubble cleaning technology ? And AI drying technology accurately respond to this market demand. These technologies enable the product to intelligently identify the fabric of clothing, and automatically adjust the washing and drying procedures, bringing users an efficient and convenient home cleaning experience.
Today, "kitchen social interaction" has gradually become a new home state, Samsung BESPOKE Colorful Poker series refrigerators, with its smart inlay, ultra-thin body and large capacity design, not only achieve integration with the cabinet, but also fully meet the family storage needs.
In addition, Samsung BESPOKE's colorful ice washing products also deeply reflect the ten new home trends proposed in the white paper, including "house in house", "household entropy reduction", "cabinet life", "plug-in space", "long-term", "Z-axis housing" and "rural living". For example, the combination of walk-in wardrobe and Samsung clothing care machine creates a private clothing care space for consumers; The automatic door opening function of Samsung ice washing products reduces the housework burden.
In order to show these trends more intuitively, Samsung Home Appliances has specially created a "one step, one scene" home art exhibition on the site, allowing visitors to immerse themselves in the intelligent, personalized and sustainable features of Samsung BESPOKE, as well as their integration with modern furniture.
In the area of "Green Shadows and Hidden Dreams", the washing and drying products of Samsung BESPOKE Colorful Bage series are surrounded by green plants, which shows that they use AI washing, AI bubble cleaning, AI drying, AI intelligent control and other technologies to not only improve the intelligent level of clothing washing, but also help energy conservation and emission reduction and reduce the impact on the environment. In the area of "food for conversation", Samsung cooperated with artist Liao Man to realize a wonderful collision between art and life. The colorful paintings created for Samsung refrigerators and kitchen walls in the exhibition area add a touch of artistic flavor to the home environment and show the integration of art and life. In the area of "Fragrant Lotus from afar", Samsung and the fragrance brand Miller Hailisi are united. Its unique artistic fragrance permeates the space, echoing the fragrance box device of Samsung AI God clothing care machine, fully reflecting the encounter between fragrance art and technology.
In addition, the three regions of [Cute Pet and Warm Home], [Tide without Trace] and [Warm Sun Dance] also show the combination of practicality and artistry of Samsung's household appliances, and demonstrate Samsung's continuous efforts to meet consumers' diversified demands for smart home.
Conform to the new consumption trend, and build a new standard of washing and baking with ease
Today, China's washing and baking consumer market is constantly revitalized. The change of the main consumer groups and the promotion of digital and intelligent fashion have made peace of mind washing and baking a new consumer trend. Samsung, together with Textile and Garment Weekly, the journal of China Textile Industry Federation, jointly released the White Paper of Insight into the 2024 Rest assured Washing and Drying Trend. This move aims to provide guidance for consumers to purchase satisfactory washing and drying products, help manufacturers to improve product quality management system, and promote the washing and drying household appliances industry to launch products more in line with consumer demand.
As a leading enterprise in the industry, Samsung's BESPOKE series of washing and drying products have won the certificate of conformity of clothing function verification issued by Zoomlion Quality Inspection, which not only demonstrates Samsung's outstanding performance in the field of intelligent washing and drying, but also will further help it continue to adhere to high-quality development in the washing and drying industry to meet the new needs of consumers for comfortable washing and drying and intelligent life. ?
The old for "star" feedback activity helps consumers easily realize smart home upgrading
In response to the national "old for new" policy and feedback to users who have long supported the Samsung brand, Samsung Appliances announced the full launch of Samsung's omni channel "old for new" activity at the event site, aiming to enable more users to easily cross the technology threshold and enjoy the convenience, comfort, energy conservation and emission reduction brought by smart home. From now on to October 7, no matter whether consumers own Samsung brand old ice washing machines or not, they can participate in the activity of exchanging old for "stars". During the event, if you buy ice washing products of Samsung's designated model, you can get a gift card up to 1688 yuan. For more details of rights and claims, please use the WeChat applet "Samsung Member Club".
In the future, Samsung will continue to focus on AI technology and launch more smart home products that meet consumer needs. At the same time, Samsung will also work with its partners to explore the unlimited possibilities of smart home and create a more intelligent, convenient and green home living environment for consumers.
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