The Whole Family Can Buy Early Autumn Sports Clothes In One Stop! Special Contribution Of SKECH&JINGLING Was 15.89 Million On The First Day Of Launch

On September 5, Jingling flew to the Asia Pacific R&D headquarters of SKECH with his team leader to start the journey of tracing the origin of good things for early autumn sports.

On September 6, the eight early autumn shoes and clothing venues of SKECH launched Jingling Super Product Day, with a total of 2000+products launched, worth more than 200 million, creating a one-stop shopping experience for the whole family. Among them, the first appearance of Jingling's private channel special contribution was highly praised. Under the strength of the leaders of Jingling's group, the first day sales of Sketchy's early autumn venue exceeded 15.89 million yuan.

　　 For the third anniversary of cooperation, Jingling is dedicated to updating

　　SKECHERS Sketcher Founded in 1992, it is a world-famous top 3 sports and leisure brand, selling more than 200 million pairs of shoes every year. Since entering the Chinese market in 2008 as a joint venture, SKECH has opened nearly 3000 offline stores in mainland China, winning the favor of Chinese consumers with comfortable wearing experience.

In the golden autumn of 2024, the strategic cooperation between SKECH and Jingling has reached its third anniversary. From establishing cooperation to being invited to visit the Asia Pacific Product R&D Center and Super Logistics Center of SKECH, to planting grass and promoting sales of brands, SKECH and Jingling have jointly created one after another ten million achievements, and SKECH has also become the first batch of hundred million level strategic partners of Jingling.

In the face of the new trend of the development of the private sector, SKECH and Jingling have joined forces to jointly customize and develop special styles for the private sector channel users, which launched a shot at the footwear track for the early autumn launch.

1. New goods

All channel launch in autumn, with the launch rate exceeding 58%, SLIP More than 400 new models, including the full line of IN flash wear technology, light outdoor retro series and professional running shoes series, have been fully launched, covering the same and popular models of Zhao Lusi. At the same time, it has also added ten private domain special contributions online, and Jingling platform users have exclusive access to good products and good prices.

2. Enough width

There are a variety of categories. There are 9 venues for adults and children, and online sports, leisure and other scenes are worn to create a one-stop shopping experience for men, women, old and young families.

3. Low discount

If you fold up the whole store, you can buy three pairs of shoes at the price of one in the counter, and you can get the whole family shoes for less than 599 yuan.

Special contributions for the first launch, the first autumn launch rate of more than 50%, and the first increase of bargain hunting discounts. The three first breakthroughs have enabled SKECH to welcome the upsurge of private domain repurchase once it is launched. Among them, Jingling × Sketcher Private domain special contributions are more targeted at the needs of private domain users, and they are selling well.

　　 Comfortable life, flash wear 0 burden

At SKECH Asia Pacific Product R&D Center, the heads of the delegation witnessed the development history of SKECH brand, visited SKECH comfort technology products one by one, and had a deep understanding of the innovative Slip ins flash through technology products created by SKECH.

"Sketchy Shan put on shoes The 45 ° slight camber fishscale heel design developed according to ergonomics can fit well with the heel range, without bending down, to achieve one second on and off. " The Sketchy Goodwill recommender shared with the group leaders, "The flash shoes are also very suitable for pregnant women and the elderly. When the office workers are busy, they can start immediately with one foot, making it easier to go out."

It is reported that SKECH always aims to create a comfortable and comfortable experience, emphasizing practicality in design and function. In this new product launch, it is especially customized for private domain users to wear flash on and slip on collections, as well as cushioning shoes, retro shoes and training shoes, to tailor full matrix sports footwear for private domain users to meet the needs of the whole family.

On the spot, SKECH moved the shoes and clothing products of men, women, adults and children of the early autumn line to the T platform, which was shown by the models on the spot, providing high-quality commodity materials for the leaders. The group leaders are also "in full swing", taking photos and uploading them to the community to plant grass to warm up, and amplify the volume of the upcoming SKECH Super Product Day.

After the event presentation, SKECH issued the brand partner certificate to the team leader on site, and answered the team leader's questions about shoe size and product functions on site to further optimize the customer experience.

For the achievements of this early autumn super product day and private domain exclusive play method, Sketchy gave a very high evaluation: "With the deepening of cooperation between Sketchy and Jingling, we see more possibilities in private domain. Next, Sketchy will continue to walk side by side with Jingling, continue to jointly create private domain exclusive style, and achieve explosive growth."

Following Shengmu's organic development, the cooperation between Jingling and SKECH once again demonstrated the superiority of the strategy of private domain exclusive supply and brand joint customization. In the future, Jingling will continue to explore exclusive customization methods, and cooperate deeply with cooperative brands to help the brand achieve growth with better commission and price mechanism.