Yiwu Live Broadcast E-Commerce Development Is Upgrading And Transforming

On September 25, Zhejiang Yiwu Market Development Committee released a set of data. In the first eight months of this year, Yiwu carried out 545000 live broadcast with goods, an increase of more than 30% year on year.

In Yiwu, two staff members were busy in the scarf broadcast room. Photographed by Dong Yixin

"Yiwu's live video tape products are upgrading from the old" one mobile phone can go on the battlefield "to" professional teams build complex scenes ". Now, we will build a live studio with Chinese elements and ancient characteristics in advance when selling new Chinese clothing products." Xie Yuxuan, the head of a live video e-commerce company in Yiwu, said that in order to meet the growing demand of consumers In response to the fierce market competition, the team has built four live broadcast rooms with different scenes, and is still preparing a new live broadcast room. Compared with last year, the company's live broadcast business increased by 21% this year.

In recent years, Yiwu's live broadcast e-commerce has developed rapidly. The number of e-commerce operators accounts for about one-third of the total number of e-commerce operators in Zhejiang Province. Many local towns and communities have become the gathering places of live broadcast e-commerce practitioners.

"We have our own research and development team, and every day there are five or six new products in the live broadcast room. According to the first month's live broadcast sales data of this product, we will finally confirm two or three top selling products for key recommendation, which will drive the overall popularity of the live broadcast room to increase." Tan Yuyan, who is engaged in live broadcast selection work in Qingyan Liu Village, Jiangdong Street, Yiwu City, said.

It is reported that since this year, Yiwu has continuously strengthened the guarantee of e-commerce benchmark enterprises, developed the "live broadcast+exhibition" and "live broadcast+storage" formats, implemented the "tens of millions" e-commerce talent cultivation project, innovated e-commerce talent recognition standards, and promoted the sales volume of e-commerce enterprises and traditional manufacturing enterprises.

(Source: China News Network)