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New Growth Activity Week Of Global Swimwear City E-Commerce Was Held

2024/7/16 18:03:00 1

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　　 As the world's swimwear capital, Xingcheng enjoys a worldwide reputation for its long history, exquisite craftsmanship and high-quality products. In recent years, with the rapid development of Internet technology and the booming rise of e-commerce, the e-commerce industry of Xingcheng swimwear industry has also made remarkable achievements.

　　 On July 14, the New Opportunities for Cooperation in Northeast Asia and the New Growth of E-commerce Week with the theme of "Gathering New Qualities and Jointly Seeking the Future of Swimwear" was held in Xingcheng.

　　 From raw material supply, product design and R&D to production and manufacturing, channel innovation, China's textile and clothing industry has always ranked first in the world relying on systematic advantages. In 2023, China's clothing exports will reach US $167.31 billion, and the cross-border e-commerce exports of clothing will account for 26.61% of the national cross-border e-commerce exports. This shows that the cross-border e-commerce of clothing has a rapid development speed, great potential, and strong driving force. This new form of foreign trade has added strong impetus to the transformation and upgrading of the textile and clothing industry. ?

　　 "A solid industrial foundation is the starting point and advantage for the development of new quality productivity in the industry." Wang Shuiyuan, vice president and secretary-general of the circulation branch of the China Textile Industry Federation, said that Xingcheng swimwear now has 40000 e-commerce outlets, 80% of which are shipped online. "Xingcheng swimwear" goes through thousands of mountains and rivers, into thousands of households, and into more than 140 countries, The international influence of Xingcheng swimwear continues to expand. It is believed that the holding of this e-commerce activity week will surely build a more efficient exchange and cooperation platform for the development of Xingcheng swimwear e-commerce industry, further promote the healthy and orderly development of swimwear cross-border e-commerce, help Xingcheng build a new model of "cross-border e-commerce+swimwear industry cluster", build a new pattern of integrated development of domestic and foreign trade, and further promote the healthy, orderly Innovation-driven development.

　　 "In Xingcheng swimwear industry, the rise of e-commerce not only provides swimwear enterprises with broader sales channels and more convenient trading methods, but also injects new vitality into economic growth." Xu Xiao, member of the Standing Committee of Xingcheng Municipal Party Committee and head of the Publicity Department, said that Xingcheng will focus on promoting the innovative development of cross-border e-commerce, strengthening carrier support, improving park services, and expanding brand channels in the next step, Build a cross-border e-commerce channel network that connects major domestic cities and European and American markets, radiates Northeast Asia and Southeast Asia, improve the ability to "buy the world, sell the world", help Xingcheng build a regional brand integrating domestic and foreign trade, and develop a new model of "cross-border e-commerce+swimwear industry cluster" and "cross-border e-commerce+swimwear professional market".

　　 "The scale of global retail e-commerce has maintained a rapid growth, which is expected to reach US $6.478 trillion in 2024; the proportion of global retail e-commerce in the global retail sales is expected to increase year by year, and the proportion is expected to reach 21.2% in 2024." Jiang Mingyue, senior manager of Amazon's global store opening regional expansion, said in the title "Amazon's global store opening, 2024 new sellers to settle in the official support introduction", The global retail e-commerce continues to rise, and the proportion of online consumption is increasing year by year. The e-commerce market in various countries is growing significantly, with an annual growth rate generally exceeding 10%. The scale of China's cross-border e-commerce market continues to expand, becoming a new growth point of foreign trade. As of March 20, 2023, China has set up 165 cross-border e-commerce comprehensive pilot zones. Amazon's global store opening always adheres to its commitment to Chinese sellers, and consolidates Amazon's localized services in China according to the different needs of sellers in different regions in terms of their industry segments and development stages. On the one hand, the localization layout of multiple cities and the establishment of cross departmental regional teams; On the other hand, various types of localization support, diversified landing activities, targeted seller training, on-site guidance of official managers, establishment of local seller exchange communities, and docking of various high-quality resources.

　　 Ma Chuang, Director of Liaoning Localization Service Center of Alibaba International Station, made a report entitled "Alibaba International Station, Simple and Easy to Make", sharing the measures of foreign trade upgrading in the era of comprehensive intelligence and efficient supply chain, he said, AI drives the upgrading of regional animal industry, helps cross-border e-commerce to reduce costs and improve efficiency, and can do business with overseas buyers even if they do not speak English. Using the "Business Assistant" AI tool, which mainly covers the "full link" process of commodity release, customer reception, and platform operation, can realize the ease of opening stores and help enterprises improve their product capabilities. In addition, in order to drive new businesses in Liaoning region to quickly understand the international station platform and accelerate the online transformation of foreign trade, the Center provides diversified empowerment and all-round online and offline support services for new businesses in Liaoning region, helping businesses to accelerate the improvement of the comprehensive capacity of international stations and realize the digital transformation of foreign trade.

　　 Zhuang Chaofan, the head of the fast hand swimwear industry, introduced the investment attraction of the fast hand swimwear industry belt. At present, fast hand e-commerce presents four new opportunities. First, new fields, focusing on the construction of "pan shelf", covering different scenes such as recommendation, shopping mall, search, and stores, meet consumers' high certainty and rigid demands all day long; Second, new traffic. The platform provides accurate traffic support in multiple fields, such as the Fuyao Plan and the Chuanliu Plan, helping more businesses and talents achieve growth and leap, and building a global economic position for sustainable growth for enterprises; Third, new products, through the introduction of channels such as "low price and good products" and "big brand and big subsidy", enrich the supply of platform features, and then strengthen the e-commerce mind of "good life can be inexpensive"; The fourth is the new talent group. The core users of Fasthand have covered the "new line cities" with a larger population base. The annual growth rate of per capita consumption expenditure is far higher than that of the first line cities, of which the monthly online consumption group of 1000 yuan accounts for more than 70%.

　　 According to App Magic data, TEMU will be the e-commerce platform with the largest number of downloads in the world in 2023. The number of independent users has reached 467 million, ranking second in the global e-commerce rankings. Its customers have covered 65 countries, including North America, Europe, South America, the Middle East, Southeast Asia, Japan and South Korea. Mo Ke, director of TEMU swimwear operations, introduced the "TEMU Swimwear category of fast running". At present, TEMU exports more than 400000 packages every day, with an average daily cargo weight of 600 tons, which drives Chinese manufacturers to quickly go to sea. In order to do a good job in swimwear, we need to arrange three measuring nodes in advance, namely, the "accumulation" after Christmas, the "stock up" during the Spring Festival, and the "continuous growth" from May to July. In this regard, enterprises should first make reserve measurement in the off-season from August to December; Second, we should do a good job in product management, and stock up in advance when the funds are available; Third, we need to open semi trust and increase sales channels; Fourth, keep up with the pace of platform promotion; Fifth, we should continue to develop in the peak season, and do a good job of extension, re coloring, and new sales.

　　 In the sharing entitled "TikTok Shop Full Trusteeship Mode - Global Explosives, Easy to Create", Xie Chaoquan, the investment manager of TikTok Shop cross-border e-commerce swimwear category, said that TikTok e-commerce contains unlimited business opportunities. First, it has its own traffic, efficient transformation, and dual drive of content shelves, fully covering e-commerce consumption paths; The second is the birthplace of the trend, a popular incubator; Third, multi scene selling, with great sales potential; The fourth is platform activities, full promotion. The enterprise really focuses on supply, and the rest is handed over to the platform. He also introduced the three steps of swimwear operation. The first step is to identify the demand, cold start the shelves, and quickly break the zero and move the sales; The second step is to extend the series line by covering the polychrome to 8 decors; The third step is to quickly explode through the content field.

　　 "Never make a decision. In recent years, Little Red Book has become the preferred search platform for users to make life decisions." Abby, KA manager of fashion clothing industry in Little Red Book's commercial department, shared the secret of Little Red Book's "harnessing the wind, taking advantage of the momentum, and preparing for growth". At present, Little Red Book has achieved omni channel empowerment through product upgrading, and has been transformed into a smooth grass planting platform. The popularity of swimwear continues to grow, From the strong seasonal attribute in summer to the attribute of "seasonal+vacation", users pay more attention to the scene and style when browsing. Self disciplined sports, free clothing, love of life and other content are popular. The users of Little Red Book focus on visual display first, giving consideration to practical sports, and the subdivision of styles has increased. Among them, racing swimwear is not limited to sports fitness, and style appeal is not limited to basic models, The requirements for shape and pattern are advanced, and parent-child swimming keeps a steady growth, with strong seasonal attributes, and more attention is paid to safety and health attributes.

　　 Xi Jing, the outdoor director of Taobao Sports, wrote a share entitled "Taobao New Place of Origin · Swimsuit Festival, Creating New Gains for Outdoor Sports Industry Merchants". She said that at present, the swimwear scene is diversified and the crowd is divided, showing a trend of transformation from the seaside holiday scene to multiple subdivision scenes. The growth system of Taobao outdoor sports industry belt merchants is mainly focused on the core industry belt, with Chinese quality as the core position, focusing on the multi-channel supply of the core industry belt. The two sides cooperate and incubate together. Through the exclusive marketing of new customer gifts, 10 billion subsidies, Taobao Seckill, and the "Factory Goods Festival", they help merchants create explosive products and increase the turnover.

　　 Xu Tingchen, the investment manager of the swimming supplies category of Jingdong Retail Fashion Business Department, introduced the trend sharing and store opening guide of the swimming supplies category of Jingdong. In 2024, swimming sports related categories have become popular travel products, of which swimwear sales account for more than 58%, with a large base and growing for several consecutive years. Judging from the proportion of Jingdong in the market, the trend of fashionable swimwear and children's swimwear is increasing, and enterprises need to seize the opportunity to develop as soon as possible. For POP mode enterprises newly settled on the JD Open Platform, some categories support "0 yuan trial operation", that is, no deposit is paid during the trial operation period, and the deposit can be paid at any time during the trial operation period to enter the formal operation stage.

　　 In the theme sharing of "Good Market, 'Dou' comes to play water in summer", Yang Yaru, the operation manager of the sports outdoor industry of the comprehensive business of Diaoyin E-commerce, said that in 2023, the GMV of Diaoyin E-commerce will grow by 80% year on year, and the swimming trend will grow steadily month on month throughout the year. First, the GMV of swimming category will rise year on year, with the peak in June of the first half of the year, and there will still be growth in 2024 compared with June 2023; July 2023 is the peak of this category in the second half of the year, and August will fall back to the level of May, with the monthly peak in July; Second, the order volume of swimming category has increased year on year. In the first half of the year, the order growth has a clear seasonal trend with GMV. In the second half of the year, July is the peak of the year, and this category is extremely seasonal. It is necessary to seize the peak season of July in the whole year. In addition, swimming goggles, umbilical protection stickers, inflatable equipment, surfboards, split swimsuits, beach pants, etc. grew rapidly.

　　 Jin Xiaohui, Deputy General Manager of Enterprise Development China Russia Digital Trade Platform, introduced the overseas market insight - Enterprise Development China Russia Digital Trade Platform, which is a business development base that takes China and Russia as its business development base, and at the same time takes the countries along the "Silk Road Economic Belt" as its expansion direction to provide e-commerce, cross-border logistics channels, cross-border settlement channels The integrated B2B2C digital trade platform of supply chain finance and big data services is currently the explosive growth category of the platform, including electronics and household appliances, clothing and footwear, furniture and household appliances, cosmetics, etc.

　　 Talking about how the swimwear factory will arrange the trusteeship e-commerce? Zhang Hao, executive vice president of Xingcheng Swimwear Industry Association and chairman of Xingcheng Qikeshu Network Technology, said that the underlying logic of trusteeship is free flow, full or half trust logistics, factory supply chain and operation cooperation. In recent years, cross-border e-commerce competition has become increasingly fierce, and cross-border logistics has become one of the important means for businesses to reduce costs and increase efficiency. At present, the company's main agent operation platforms are TEMU full trust/half trust, TK full trust, SHEIN full trust, AMAZON, SHOPIFY, etc. During 2023-2024, the company has incubated 15 top TEMU sellers, which can help the factory solve the problem of product selection, operation, supply of surface and auxiliary materials, overseas storage and shipment of this product to this product, and escort Xingcheng swimwear to the sea cross-border.