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Gather New Strength To Seek The Future Of Swimwear

2024/7/16 18:04:00 21

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　　 The annual output of swimwear has reached 190 million pieces and the annual output value has exceeded 15 billion yuan, which is today's Xingcheng; It is the future of Xingcheng to broaden the swimwear market system and accelerate the gathering of global high-end factor resources. Next, how does Xingcheng swimwear industry develop according to local conditions? On July 13, as an important event of the 2024 Northeast Asia (Xingcheng) International Swimswear Expo, the 2024 Xingcheng Swimswear High Quality Development Forum with the theme of "Gathering New Qualities and Jointly Seeking the Future of Swimswear" was held as scheduled.

　　 "In the past 40 years, Xingcheng swimwear has developed from a small manual workshop into a 10 billion yuan industry, innovated the size and quality of the industry, and achieved leapfrog development." Li Zhaorui, deputy secretary of Xingcheng Municipal Party Committee and mayor, said in his speech that Xingcheng has gradually formed more than 4000 industry enterprises, 80000 employees, and the annual output of swimwear has reached 190 million pieces, The annual output value exceeds 15 billion yuan. In particular, since the implementation of the three-year action plan for the new breakthrough in Liaoning's all-round revitalization, Xingcheng City has focused on expanding the swimwear market system, promoting the acceleration of global high-end factor resources, focusing on enriching the swimwear product system, strengthening the optimization and integration of the whole industry resources, and improving the management system of the swimwear industry, Create a more self-discipline and dynamic swimwear industry ecology.

　　 Liu Hui, Vice Mayor of Huludao City, said that at present, Xingcheng City is making every effort to build eight characteristic industries of new energy, new materials, fine chemicals, modern agriculture, culture, tourism, health care, swimwear, trade logistics, and nuclear related industries, comprehensively building a "4+8" modern industrial pattern, and accelerating the cultivation of eight "10 billion yuan" industrial clusters, In particular, we will focus on innovation and development to build a 10 billion yuan clothing industry cluster, and strive to build a modern industrial development pattern with multiple supports, simultaneous development of multiple industries and diversified development. The holding of this symposium will create good opportunities and provide strong impetus for the development of Xingcheng swimwear industry. Xingcheng will take advantage of the situation, increase investment, focus on promoting the upgrading of the clothing industry, make every effort to build a national advanced manufacturing cluster of textile and clothing, and strive to make greater contributions to the high-quality development of China's textile and clothing industry.

　　 Wang Chong, the specially invited vice president of China Textile Industry Federation and the president of Liaoning Textile and Garment Association, said that in recent years, Xingcheng swimwear enterprises have made achievements in design innovation, technological transformation, brand building and other aspects, and a number of outstanding enterprises and brands have emerged, such as Fan De'an, Sanqi, and Starway, which have already taken the lead in the industry. However, compared with world-class enterprises and brands, Xingcheng swimwear still has much room for improvement in design originality, market development ability, supply chain management, etc. She suggested that Xingcheng swimwear should tap into consumer demand, develop new products with high performance, multi-function and greening, and create diversified demand with high-quality supply. At the same time, strengthen international exchanges and cooperation, and enhance the international influence of Liaoning Xingcheng swimwear enterprises by participating in international competition.

　　 Focusing on how to build new quality productivity and achieve high-quality development, Zhang Qinghui, President of China Textile Construction Planning Institute, put forward five suggestions: First, we should further strengthen the open, diversified, efficient and international business environment, constantly polish the regional brand of Xingcheng swimwear, and enhance the added value, competitiveness and influence of Xingcheng swimwear; The second is to strengthen the cultivation and support of talents, design and brands by reinforcing the weak points and forging the long ones; The third is to increase the strength of the industry in digital transformation. Deeply integrate data elements with the development of traditional industries, and achieve all-round digital upgrading in production, design, logistics, sales and other links; Fourth, we should take the initiative to make progress in shaping the zero carbon industry, carbon trading, green finance and other aspects in advance; Fifth, we should actively explore the development of swimwear industry and regional layout.

　　 How does AI help upgrade the fashion design industry? Wang Fei, co-founder and chief designer of Hangzhou Deep Thinking Artificial Intelligence Co., Ltd., said that AI has become the standard configuration of designers in the clothing industry, especially in leading enterprises. The arrival of artificial intelligence will open the production mode that the style is determined by the C-end. The company is committed to creating an intelligent fashion world, so that everyone can enjoy the fun of fashion, and make fashion a good experience in life.

　　 In the context of the global economic downturn, how can Xingcheng swimwear expand its influence and competitiveness in the global landscape? Wang Na, chairman of Liaoning Yinghua Textile and Garment Group Co., Ltd., said that under the circumstances of the global economic downturn and increasing market competitiveness, the importance of enterprise brands is increasingly prominent. A strong brand can bring good reputation and credibility to enterprises, thus improving competitiveness and market share, and achieving long-term sustainable development. She believes that with the constant change of market demand, enterprises need to constantly develop new products to meet the diversified needs of the market and further improve consumer satisfaction and loyalty. At the same time, enterprises should constantly improve the quality of products, strictly control the manufacturing process of products, improve the safety and reliability of products, and ensure that satisfied customers can be reached with high standard products.

　　 To develop new quality productivity, the industry needs to focus on low-carbon resource efficiency and social inclusiveness, and promote the green and low-carbon transformation of the whole industry chain in the direction of intensification, reduction, low-carbon, recycling and cleaning. Lin Lin, president of the China Printing and Dyeing Industry Association, said that the development of the printing and dyeing industry has provided important technical support for downstream industries such as clothing (swimwear), home textiles and industrial textiles. Printing and dyeing is an important value-added link in the entire textile industry chain, is the key to ensuring the competitiveness of textile products, and the level of the printing and dyeing industry is an important embodiment of the textile power. Printing and dyeing is a key process in swimwear production, and it is also an important foundation and guarantee for high-quality swimwear products. In addition, printing and dyeing can improve the added value of swimwear. Through printing and dyeing, swimwear fabrics can be endowed with special functions, such as waterproof, UV resistant, antibacterial, odor resistant, etc. The application in the process and fabric design also endows swimwear fabrics with rich artistic connotation and increases the sense of fashion and design of swimwear.

　　 During the guest dialogue, Zheng Keguo, General Manager of Investment Banking Department of Zhongtian Securities Co., Ltd., Gao Jin, General Manager of Guangzhou Export Supply Chain Management Co., Ltd., Weng Chuangjie, Chairman of Shantou Textile and Clothing Industry Association and Chairman of Hongjie Underwear Co., Ltd., Zhang Dongyuan, Chairman of Xingcheng Swimwear Industry Association and Chairman of Huludao Starway Sporting Goods Co., Ltd, Liu Zhuoxing, executive chairman of Xingcheng Swimsuit Industry Association, general manager of Xingcheng Zhuoyimei Garments Co., Ltd., Su Peng, executive vice chairman of Xingcheng Swimsuit Industry Association and chairman of Xingcheng Ziyu Garments Co., Ltd., as dialogue guests, talked about the new model and new path of the swimwear industry, and predicted the future development trend of the industry.