Home >

Northeast Asia (Xingcheng) International Swimwear Exhibition Was Held In Xingcheng, Huludao, Liaoning Province

2024/7/16 14:42:00 33

??? 日本語 Fran?ais English 中文

　　 The southwest of Liaoning Province, the middle of the "Liaoxi Corridor", the 118 km coastline... unique natural conditions have created a good opportunity for the development of Xingcheng swimwear industry - one out of every four swimsuits in the world is produced in Xingcheng. Of the 100 swimsuits in Russia, 99 are made in Xingcheng.

　　 The coast of the Bohai Sea welcomes visitors from all directions, and the prosperous city continues to write the legend of swimwear. From July 12 to 15, the four day 2024 Northeast Asia (Xingcheng) International Swimwear Expo and 2024 Northeast Asia (Xingcheng) International Swimwear Expo were held in Xingcheng, Huludao, Liaoning Province.

　　 With the theme of "riding the wind and waves, swimming to the forefront", this swimwear expo has 13 exhibition areas, nearly 830 well-known domestic and foreign online and offline textile swimwear enterprises, accessories, underwear chains, more than 30 domestic and foreign e-commerce platforms, 10 industrial clusters, 15 countries, more than 1000 domestic and foreign buyers gathered, bringing 60+categories 100000+new products. In addition, more than 10 symposiums, new product launches, signing conferences, e-commerce new growth activity week, Hugo cross-border special activity week, 30+brand shows, multiple theme sharing and docking meetings will be staged in turn, and the design contest, award ceremony, swimwear industry research tour and other activities will be brilliant. According to the statistics of the sponsor, it is estimated that the on-site contract signing and turnover will reach 1 billion yuan.

　　 This Expo is under the guidance of the China Textile Industry Federation, the Textile Industry Branch of the China Council for the Promotion of International Trade, the China Garment Association, the China Knitting Industry Association, the China Printing and Dyeing Industry Association, the China Textile Construction Planning Institute, the Circulation Branch of the China Textile Industry Federation, the Industry Cluster Working Committee of the China Textile Federation, the China Textile News Center, the Textile and Clothing Weekly Supported by China Textile Asset Management Co., Ltd., Liaoning Provincial Department of Industry and Information Technology, Liaoning Provincial Department of Commerce, Liaoning Provincial Market Supervision Administration, China Council for the Promotion of International Trade Liaoning Branch, Liaoning Provincial Textile and Garment Association, sponsored by Huludao Municipal People's Government, and undertaken by Xingcheng Municipal People's Government and Xingcheng Swimwear Industry Association.

　　 More than 10000 people, including leaders and guests from all over the country, as well as domestic and foreign purchasers, exhibitors, enterprise representatives, e-commerce platform principals, and university representatives, attended the opening ceremony of the Expo.

　　 Help Xingcheng build a global swimwear fashion city

　　 In recent years, the Party committees and governments at all levels of Xingcheng, Liaoning Province, have attached great importance to the construction and development of Xingcheng's swimwear industry, and proposed to build Xingcheng into a standard setter and weathervane of swimwear and a world swimwear capital.

　　 Huludao swimwear industry is an important pillar supporting local economic and social development, and also a livelihood industry. Zhu Deyi, member of the Standing Committee of the Huludao Municipal Party Committee and head of the United Front Work Department, said that in the three-year action of comprehensively revitalizing the new breakthrough in Liaoning Province and Huludao City as well as in the future development, Huludao City, centering on the "one channel and six bases" and the construction of hundreds of billions of industrial clusters, insisted on the project as the king, and made simultaneous efforts in construction, recruitment and planning. Since its inception, the Swimming Expo has been deeply rooted in Huludao and has become the most beautiful name card of the city. It has not only brought "China's famous swimwear city", "the global swimwear city", but also a "three product" strategic demonstration city of consumer goods industry with textile clothing and apparel industry as the dominant industry. The Ministry of Industry and Information Technology focuses on cultivating the high honor of the "Xingcheng swimwear" regional brand in the list of 100 textile clothing brands, which has also let Huludao burst out unlimited passion and dreams of innovation and creation.

　　 Li Jun, member of the Party Leadership Group and deputy director of the Department of Commerce of Liaoning Province, said that Xingcheng is the world's largest swimwear supply chain base, with a complete industrial chain and design and development capabilities. Xingcheng swimwear industry cluster is an important part of Liaoning's 22 industrial clusters, an important civilian production industry in Liaoning Province, and a strong support for the high-quality development of the textile and clothing industry in the province, Shouldering the mission and responsibility of promoting the high-quality development of the textile and clothing industry in the province and even the whole country. Liaoning Provincial Department of Commerce will work together to promote the upgrading and development of Xingcheng Swimming Expo, steadily expand the institutional opening, help the multi-party economic and trade cooperation to a new level, and make new contributions to the overall revitalization of Liaoning.

　　 Zheng Yan, a member of the Party Leadership Group and Deputy Director of the Liaoning Department of Industry and Information Technology, said he hoped that Xingcheng swimwear would further improve its quality and upgrade, adhere to high starting point planning, high standard construction, and high level management, make every effort to create an industrial landmark with high-end elements, prominent innovation ability, and outstanding economic benefits, and continue to promote the digital and intelligent transformation of the industry, Seize the opportunity of the national policy of promoting large-scale equipment renewal and consumer goods trade in, take "technology, fashion and green" as the important direction, actively support swimwear enterprises to carry out equipment renewal, speed up the improvement of industry weaknesses, focus on the advantages and potential of swimwear industry chain, weaknesses of weaknesses and empty white rings, and polish the golden card of Xingcheng "China's swimwear famous city".

　　 "With the new technological revolution coming, new business types and new models continue to stimulate new demand and create new supply." Xu Yingxin, Vice President of the China Textile Industry Federation and President of the Textile Industry Branch of the China Council for the Promotion of International Trade, said that under the new situation, Xingcheng swimwear is moving towards high-end, intelligent, brand oriented The goal of internationalization is of great strategic significance. It is necessary to accurately grasp the industrial and market advantages of Xingcheng swimwear, accelerate the construction of modern industrial system of Xingcheng swimwear enabled by new quality productivity, and further expand the domestic and international influence of the regional brand "Xingcheng swimwear". He suggested that, first, adjust measures to local conditions, strengthen and optimize the characteristic swimwear industry chain of Xingcheng; The second is to promote scientific and technological innovation and empower the construction of modern industrial system of swimwear in Xingcheng; Third, deepen brand building and polish the golden signboard of "China's famous swimwear city".

　　 Later, He Zhiyong, Deputy Secretary of the Huludao Municipal Party Committee and Mayor, announced the opening of the 2024 Northeast Asia (Xingcheng) International Swimsuit Expo.

　　 On July 13, 2024 Northeast Asia International Swimwear Exhibition opened in Xingcheng Seaside Scenic Area.

　　 Chen Wei, secretary of the Xingcheng Municipal Party Committee, said that the Xingcheng Municipal Party Committee and the Xingcheng Municipal People's Government have earnestly implemented, fully supported the industry to supplement the chain, extend the chain and strengthen the chain, helped the swimwear enterprises to "integrate online and offline", sold their products online in major cities and more than 140 countries, promoted the accelerated transformation of the swimwear industry to high-end, intelligent, green and branded, and achieved high-quality development of the swimwear industry, Jointly build a 10 billion yuan industrial cluster in Xingcheng. At the same time, the implementation opinions of the three-year action of revitalizing the new breakthrough in an all-round way in Liaoning injected a strong impetus into the high-quality development of Xingcheng swimwear industry. This swimwear exhibition has a wide range of varieties and boutiques in the whole industry chain. We hope that exhibitors and purchasers at home and abroad can find business opportunities, seize orders, deepen cooperation, expand the market, and join hands to embark on the fast lane of textile swimwear development, so as to achieve mutual benefit and win-win results; It is also hoped that the exhibitors will send the best quality products to thousands of enterprises with the most affordable price and the most enthusiastic service.

　　 "Xingcheng will build a swimwear industry research and development base, production base and operation base, vigorously implement the swimwear industry upgrading project, promote the development of the whole industry chain, cluster development and high-quality development, and strive to become the standard setter and development vane of the swimwear industry." Lin Yunfeng, president of the China Knitting Industry Association, said that the steady development of the swimwear industry in Xingcheng, It has laid a solid foundation for the successful holding of swimwear exhibition. Xingcheng International swimwear exhibition has been held for 13 years. It is a professional exhibition and trade platform for swimwear industry, and has become the name card of Huludao market industry and market positioning. The exhibition introduced online and offline exhibition platforms and innovated the exhibition mode. This shows that the Northeast Asia International Swimwear Exhibition will no longer be a single functional professional clothing exhibition that gathers industrial chain resources and facilitates commerce and trade. It will have more functions of promoting industrial upgrading, creating marketing models, leading the development of new quality productivity of enterprises, and more convenient, diversified, and rich multi-functional exhibitions.

　　 Later, Liu Hui, Vice Mayor of Huludao, announced the opening of the 2024 Northeast Asia (Xingcheng) International Swimwear Exhibition.

　　 Multiple activities:

　　 To enable the high-quality development of Xingcheng swimwear industry

　　 At the opening ceremony of the Swimming Expo, the feature film "This is Xingcheng" was broadcast, the influence of the TV series "Riding the Wind and Treading the Waves" on the city and industry was released, and the results of AI swimwear fashion trends in 2024/2025 (Xingcheng, China) were released.

　　 This International Swimming Expo will play a leading role in brand, gather the strength of Xingcheng enterprises, and gather a total of 11 brands, including global high-end brands Vander'an, fashion brands Sanqi, Yimeishan, Qihai, Idol, Stevie, Changning, ESSV, Shuman, Mescal, Yimei, etc., at the opening ceremony of the International Swimming Expo. China (Huludao Xingcheng) The fashion trend conference and Huludao Xingcheng swimwear fashion brand joint show show the new achievements and new images of Xingcheng swimwear regional brands.

　　 The sixth anniversary results of China Xingcheng Swimwear Industry Index, the "e-commerce procurement empowerment and industrial prosperity" plan of Xingcheng Swimwear 1000 enterprises going to sea were also released on the site, and the Taobao New Ground Wire Swimwear Festival was launched. Jingdong Group also issued the plaque of "Jingdong Good Store".

　　 "Sign" is the market, "contract" is the credibility. At the opening ceremony of the swimwear exhibition, a signing ceremony was held to promote Xingcheng swimwear enterprises to go to sea, do e-commerce, expand the market, build brands, and increase sales, so as to better release the economic vitality of the swimwear industry.

　　 The award ceremony of the 2024 Huludao Xingcheng "Revitalization Cup" swimwear design contest was held at the same venue, and the award-winning works of the design contest were staged brilliantly, and the contest history was reviewed in the form of video.

Group photo of winners and leading guests

　　 Later, Xu Yingxin, Vice President of China Textile Industry Federation and President of Textile Industry Branch of China Council for the Promotion of International Trade, and Zhang Dongyuan, President of Xingcheng Swimwear Industry Association, visited the 2024 Northeast Asia (Xingcheng) International Swimwear Exhibition, Liaoning Yinghua Textile Garment Group Co., Ltd., Huludao Starway Sports Goods Co., Ltd Xingcheng Aidi Garment Factory, Xingcheng Kaisheng Garment Co., Ltd., Shantou Nentong Industrial Co., Ltd., Shantou Mingjiada Textile Co., Ltd., Xingcheng Jinyu Garment Co., Ltd. and other enterprises.

　　 Liaoning Yinghua Textile Garment Group Co., Ltd. was founded in 1985. At the initial stage of its establishment, it mainly relied on the design and production of brand swimwear. Now it has developed into a group company integrating design, research and development, production and sales. According to the person in charge of the booth, the group owns many famous brands such as Balneaire Vander'an, Annavava, Sisiilee, etc. The industry covers many fields such as fashionable swimwear, swimming equipment, outdoor sports equipment, etc. Its products are distributed in many online and offline channels, and are exported to Milan, Paris, London, etc. Among them, Vander'an brand is internationally certified, In the global high-end swimwear market, the sales volume has ranked first for three consecutive years.

　　 As a comprehensive enterprise integrating design, production and sales, Huludao Starway Sporting Goods Co., Ltd. focuses on the swimwear field and is committed to building a complete swimwear industry chain. From the supply of raw and auxiliary materials to product design, production, manufacturing, marketing and logistics distribution, every link is improving, And with excellent product quality and innovative design concept, it has won widespread praise in the global market. According to the person in charge of the booth, the company has a top design team in China. Every year, it launches more than thousands of new swimwear products that lead the international fashion, meeting the global consumers' pursuit of fashion and quality. The products are exported to the international markets such as the United States, Europe, South America and Asia, and have also established a stable position in the domestic market. In the future, the company will continue to adhere to the global vision, continue to expand the international landscape, and continue to deepen the cooperation with overseas customers.

　　 During the Expo, the 2024 Xingcheng Swimsuit High Quality Development Forum, the Northeast Asia Cooperation New Opportunities, E-commerce New Growth Week and Hugo Cross border E-commerce New Play Session will also be held.

　　 Commerce+culture:

　　 Create a never ending exhibition of "4+365 days"

　　 The world swimsuit looks at China, and the Chinese swimsuit looks at Xingcheng. Since 2011, Xingcheng International Swimwear Expo has gone through 13 years. As the only swimwear expo in the global swimwear industry, elites in the whole industry chain of swimwear from all over the world and China gather in Xingcheng every year to meet friends in swimwear. All kinds of world famous enterprises and products are gathered together to compete in the show. All economic and trade people from all over the world participate in the grand event and negotiate cooperation, We witnessed and promoted win-win cooperation in the global swimwear industry.

　　 It is reported that this International Swimming Expo will highlight branding, internationalization, specialization and marketization, and create more exchange and cooperation opportunities through "1+9+13" forms of diversified business and cultural theme activities.

　　 "1" represents the opening ceremony of the Swimming Expo and the Northeast Asia International Swimsuit Exhibition.

　　 "9" represents nine sub activities, including the release of the TV series "Ride the Wind and Tread the Waves" on the city and industry, the release of the results of AI swimwear fashion trends in 2024/2025 (Xingcheng, China), the award ceremony of Huludao Xingcheng "Revitalization Cup" swimwear design contest, the release of the "e-commerce empowerment and industrial prosperity" Xingcheng swimwear thousand enterprises going to sea plan, the Taobao new production line swimwear festival, and the president signing ceremony, 2024 Xingcheng Swimwear High Quality Development Forum, Northeast Asia Cooperation New Opportunities, E-commerce New Growth Week and Hugo Cross border Special Event Week.

　　 It is reported that the TV series "Riding the Wind and Treading the Waves" has had a profound and positive impact on the image of Huludao Xingcheng City and its swimwear industry. According to enterprise statistics, one month after the TV play was broadcast, the order volume and online and offline sales increased by about 20%. During the May Day holiday, the food, housing, transportation, shopping and entertainment in Xingcheng, Huludao, showed an explosive growth. Xingcheng's tourism fever reached the top three in Northeast China, and the number of tourists soared by 300%.

　　 The "13" representatives include 13 major professional exhibition areas, such as brand exhibition area, surface accessories exhibition area, and online celebrity products exhibition area. Exhibitors of various categories distributed in the 13 exhibition areas are the backbone of China's swimwear industry in its new journey, including global high-end brand Vander'an, Sanqi, Yimeishan, Qihai and other "national style" brands that highlight Chinese aesthetics, as well as original design brands that reflect the aesthetics of the young generation, such as Stevie, Ziyu, Xisiwei, Goldman, Ronglangsi, Edith, Kaisheng, Huaye, and Anke, Exhibitors include 10 enterprises of China Fabric Star, 10 enterprises of Shantou Fabric in Guangdong Province, underwear enterprises in Guanyun County, Jiangsu Province, etc.

　　 Innovation exhibition:

　　 Seize the new track of global swimwear brand sales

　　 In addition to the grand scene of both online and offline channels, this swimwear exhibition has become a highland of cooperation between e-commerce platforms and the swimwear industry of Chinese and foreign buyers. The exhibition gathered 30 international and domestic e-commerce platforms, including Amazon, Alibaba International Station, TikTok Shop, Hugo Cross border, TEMU, Fasthand, Little Red Book, Taobao, JD, Diaoyin, Qifa Sino Russian digital trade platform, Shope, AliExpress, Shope, Japan Lotte, eMAG, Gmarket&Auction, and continued to release the spillover effect of the Northeast Asia Swimwear Show.

　　 At the same time, this exhibition gathered buyers at home and abroad, domestic textile and clothing professional markets, etc., presenting more O2O, B2C, B2B resources, focusing on offline full resource distribution, focusing on building e-commerce selection economy, establishing high-quality quick response supply chain, manufacturing products with high cost performance in line with the trend, Taobao, Tiao Yin, fast live broadcast, It will cover tens of millions of effective consumers, and "Xingcheng Swimwear" will surely seize the new track for faster export and domestic sales of global swimwear brands.

　　 With the rapid development of artificial intelligence (AI) technology in the new era, Xingcheng swimwear has begun to embrace this emerging force in order to stand out in the fierce market competition. At the opening ceremony of the Swimming Expo, Sun Ruizhe, president of China Textile Industry Federation, Wang Chong, president of Liaoning Textile and Clothing Association, and Zhang Dongyuan, president of Xingcheng Swimsuit Association, were surprised to see three AI individuals talking about the fashion trend of swimwear.

　　 It is understood that Liaoning Textile and Clothing Association, Xingcheng Swimwear Association and Hangzhou DeepThink AI jointly founded the Xingcheng Branch of Liaoning Textile and Clothing AI Design and Research Institute. Designers can not only use AI to conduct market analysis, predict fashion trends, but also design swimwear that is more in line with consumers' preferences. Through AI algorithm, the most popular options can be quickly selected from thousands of colors and patterns, greatly shortening the design cycle and improving the work efficiency. In addition, through AI chat robot, swimwear brand can provide 24-hour customer consultation service, timely answer consumer questions, and improve shopping experience. At the same time, the AI based virtual fitting room allows customers to preview the effect of swimwear on themselves without trying it on themselves. With the strong boost of AI, Xingcheng swimwear will surely move towards a more intelligent and personalized direction, showing unlimited development potential and future possibilities.

　　 The blueprint starts and the journey starts again. The future has come, Xingcheng is ready, and the Xingcheng "Swimming Expo", which will never end in "4+365 days", has now begun.