China Fashion Conference 2024 Held In Haining Leather City

Based in Haining and looking at the world, a revolution affecting the global fashion industry is taking place. With the grand opening of the 31st Haining China Leather Expo in Haining Convention and Exhibition Center on July 11. Relying on the powerful influence and appeal of the "Leather Fashion City", 2024 China Fashion Conference was held on July 11-14, focusing on the advantageous resources of the whole industry, integrating "Haining Fashion" into the grand narrative of China's fashion industry upgrading, and continuing its role as a global fur fashion leader.

This year, the thirty first Haining China Leather Expo will be launched with the linkage resonance of China Fashion Conference, the 2024 China Fashion Summit, the joint release of "Great Hero" designers, and the Haining Industry Traceability Tour, bringing together government representatives, industry leaders, experts and scholars, design elites, opinion leaders, brand representatives More than 300 people, including the news media, shared "Haining wisdom" and "Haining moment" with the Chinese fashion industry.

The conference is under the guidance of China Textile Industry Federation, co sponsored by China Garment Designers Association and China Garment Association, organized by Haining China Leather City and Fashion Designers Magazine, and supported by Haining Garment Association. At the same time, the annual meeting of the Fashion Art Professional Committee of the China Fashion Designers Association, the annual meeting of the Accessories Art Professional Committee and the annual meeting of the Display Design Professional Committee were also held. Experts gathered together to empower.

Entering the "Haining Time", the 2024 China Fashion Summit was the first to open, immediately setting a heavy historical moment for the whole industry. At the meeting, China Fashion Designers Association and Haining China Leather City officially signed a strategic cooperation agreement, and Haining became the permanent and only venue for China Fashion Conference. In the future, the two sides will jointly promote the integration and innovation of China's fashion industry and open a new chapter in the fashion industry on the basis of resource sharing, mutual benefit and win-win results. Fashion Haining has a promising future.

With the bright appearance of the era proposition of "new quality productivity", the textile and clothing industry has been endowed with unprecedented innovative vitality and strategic height. Under the theme of "new business, new trend and new thinking", the 2024 China Fashion Summit will talk about "new", deepen the cutting-edge topics such as sustainable fashion, future trends, brand premium and new retail, and create a high-level value dialogue platform for the conference. Let "Haining" transcend the symbol of a market, a cluster, and a city, and become a cultural body that reshapes fashion awareness and absorbs industrial wisdom.

Chen Dapeng, Vice President of China Textile Industry Federation and President of China Garment Association, said in his speech that after years of development, Haining's textile and garment industry has accumulated a deep industrial foundation and unique resource endowment in terms of professional market level, industrial chain cluster size, international competitive advantages, etc. Today, Haining is taking fashion as the orientation, innovation as the foundation, coordinating and leading the whole link transformation and high-quality development of traditional industries, and striding forward towards the goal of building a hundred billion level fashion industry cluster. At present, China's textile and clothing industry is striving to achieve a new transition from a strong manufacturing country of textile and clothing to a strong fashion country. In the era of digital economy, the textile and clothing industry should take high-tech, high-performance and high-quality as the direction, scientific and technological productivity, cultural productivity, and green productivity as the content, accelerate the development of new quality productivity, deeply promote new industrialization, and move towards the high-end of the global value chain in the transformation and remodeling of new and old, broken and established, and choice.

Chen Dapeng, Vice President of China Textile Industry Federation and President of China Garment Association

At the top of the summit, Sun Ruizhe, president of China Textile Industry Federation, presented the keynote report of New Business, New Trend, New Thinking - New Quality Productivity Drives the Future of Industry. Standing at a new starting point in history, the new quality productivity is like the dawn, leading the industry's iterative upgrading and thinking innovation. He proposed "three promotions" in his report. First, evolve new businesses in the process of improving new quality productivity. Positioning the consumption culture of new business by subdividing demand; Innovative retail and new business marketing model; Layout for going to sea and expand the value capacity of new businesses. The second is to deepen new trends in improving new quality productivity. By deepening the strong integration of scientific and technological productivity into the whole industrial chain; Deepen the strong penetration of cultural productivity into consumer mentality; Deepen the strong synergy between green productivity and industry ecology. The third is to strengthen new thinking in promoting new quality productivity. We should guide development with mathematical and intellectual thinking; Innovate content with cross-border thinking; Open the pattern with ecological thinking.

The more you know, the more you practice. Driven by the new quality productivity, China's textile and clothing industry is accelerating the optimization and upgrading of industrial structure and drawing a blueprint for future development. "On the new journey of building a modern textile industry system, let's take innovation driven as the core, digital transformation as the path, continue to unlock commercial potential, deepen industry trends, strengthen strategic thinking, and create a bright future for the fashion industry." Sun Ruizhe said.

Sun Ruizhe, President of China Textile Industry Federation

Sustainable innovation is valuable innovation. The keynote speech "Sustainable Fashion: Tide Culture and Scene Innovation" brought by Wu Sheng, the founder of the scene laboratory and the presenter of the scene methodology, explained the key role of the tide spirit and scene method in promoting the sustainable development of the fashion industry; Zhang Wei, chief strategic officer of WGSN China and chief brand officer of Coloro, explored the key forces and innovation trends of the future fashion industry with the theme of Future Trend Drivers and Innovation Fields.

On the other hand, as the value highland of fashion industry, new retail is a must for enterprises. Li Guangdou, a brand strategy expert and CCTV brand consultant, tells the story of "Story Empowerment Value: Brand Innovation Wealth" in combination with a vivid case, which goes straight to the "hard core" way of building a characteristic brand in the fierce market competition; You Wuyang, an expert in new retail business model and strategy, president of Hangzhou Xijiang New Retail Research Institute, and deputy secretary-general of China National Garment Association, shared dry goods with "New Consumption Era, Six Channels for Clothing Brand Development", and analyzed the future development direction of Chinese clothing brands under the new consumption wave.

Wu Sheng, Founder of Scene Lab and Proponent of Scene Methodology

Zhang Wei, Chief Strategy Officer of WGSN China, Chief Brand Officer of Coloro

Li Guangdou, famous brand strategy expert and CCTV brand consultant

You Wuyang, a famous new retail business model and strategy expert, president of Hangzhou Xijiang New Retail Research Institute, and deputy secretary-general of China National Garment Association

As the Summit entered the round table segment, a large wave of cutting-edge ideas and innovative inspirations were revealed, and it quickly became the "hot search" of the industry. Chaired by Zhou Ting, Vice President of the China Federation of Commerce and Executive Vice President of the Luxury Professional Committee, the co-founder of VIP, and President of the Research Institute, Ji Wenbo, the designer of the "Golden Summit Award" of the China Fashion Awards and Vice President of the China Fashion Designers Association, the director and creative director of Golith Group, Laur è l Wang Dusen, general manager of IRO Paris, self portrait and nobis international brand business group, Kan Hongjie, editor in chief and publisher of Madame Figaro Chinese version, Chen Fan, manager of NCSPACE buyer's shop and founder of NCSTYLE brand marketing and public relations company, best women's wear designer of China Fashion Award, founder and art director of JUMPER ZHANG brand Zhang Peng, a specially invited designer of Trands brand, shared first-line practical experience from fashion, design, brand and commerce, and hit the end of the new round of upgrading and development of China's fashion industry.

The intellectual excitement brought by the China Fashion Summit is not so much about how to feel the future of Chinese fashion, but rather how to interpret this global and lasting Chinese fashion craze. Just as on the evening of the 12th, the designers who made a stunning debut in the Haining Convention and Exhibition Center jointly released a show, "reversing all living beings" with the spirit of chivalry.

This designer joint show, named "Great Xia", came out with great visual impact and artistic appeal, creating an extraordinary new fashion mood for this profound interpretation of Chinese fashion.

Great Xia, what is a Xia? "Wuxia" and "Jianghu" are the spiritual symbols of Chinese traditional culture. When the ambitions, love and hatred of heroes are integrated into the grand narrative of Chinese culture with fashion language, the colorful fur fashion and happy martial arts culture achieve "unity of form and spirit".

Song Zuyao, Founder and Artistic Director of ZUYAO SONG Studio Wang Zifei, the founder and creative director of ZIFEI WANG, and Chen Yu, the founder and design director of Chen Yu STUDIO, the three designers put the martial arts fantasy in their minds into fashion. They retrospected the foundation of Chinese intangible cultural heritage skills and reviewed and reshaped fur fashion with three chapters, namely, "a young man in fresh clothes", "a happy Jianghu dream of gratitude and revenge", and "walking freely along my path", Together presented a sensational feast.

ZUYAO SONG

ZIFEI WANG

Chen Yu STUDIO

Horses step on mountains and rivers, and wield their swords at the ends of the world. Haining is not only the beginning of the "Jianghu", but also the beginning of the "swordsman dream" in many readers' minds. As a fan of martial arts stories, Song Zuyao, full of boundless reverie and yearning, set foot in this historic city that has gone through vicissitudes but still has charm, integrate the ancient martial arts spirit with today's fashion culture, and highly sublimate the adherence to and inheritance of traditional Chinese culture. This series combines leather with traditional handicrafts such as silk, fragrant cloud yarn, bamboo weaving and pulp dyeing, and uses intangible cultural heritage fabrics and modern techniques. The whole series ingeniously uses Maillard and black and white gray tones to interpret the super high quality of fashion with the collision of leather and other materials. One move in one form, combining hardness and softness, completely natural.

The eyebrows are like two swords, and the eyes are like lightning, which is a great accomplishment of the temperament of Wang Zifei's "peerless oriental" series heroines. She takes the distinctive female chivalrous figure in the martial arts legend as the design paradigm, uses streamlined cutting and soft materials, combines the hot silver coating with the washing process and the traditional technology of non fragrance cloud yarn, and outlines the female chivalrous demeanor of "beauty like jade, sword like rainbow", which is fascinating but dare not look directly at.

Happy life makes the Jianghu proud. Chen Yu's inspiration for his series was drawn from Haining. In his opinion, this city that traverses time and space is like an ancient book that has been baptized by the wind and rain of years, and retains its original soul. From the quiet and profound dark color with metal materials, to the quiet green or romantic light yellow, finally let the leather fashion return full of avant-garde and warmth; The natural flower pattern is also used as a metaphor for the chivalrous romanticism spirit, so that different materials and colors can compete, integrate and converge on the show, making the audience feel as if they are in the chivalrous Jianghu.

The martial arts is a huge adventure, and the "one move to the world" Wulin has become a thing of the past - so is the fashionable Wulin. Improving the original ability, shaping the brand tonality, and cultivating the consumer mentality are the winning skills in the "fashionable Jianghu". The three designers in the year of "Dangda", with a glimpse of the fashion tension of the skylight, jointly issued the voice of a new generation of Chinese fashion designers, "How can our generation be Penghao people?". At the same time, cross-border shows that constantly promote the old and bring forth the new also enable more and more cutting-edge designers and designer brands to "design Haining", constantly refresh the golden card of "fashion Haining", and help Haining move towards the "world-class industrial cluster pilot area".

The continuous upgrading and iteration of China's fashion industry chain has brought about the annual expansion of its global fashion influence. The most remarkable thing is that China is building and improving its fashion system. For example, Haining, a 100 billion fashion industry ecosystem linked together by the leather, warp knitting, home textile, clothing and socks industries, is not only a fabric think tank for many design enterprises, garment designers, clothing brands and R&D personnel, but also attracts global businessmen and buyers to "seek gold and treasure".

A two-day journey to trace the origin of Haining industry, the China Fashion Designers Association and the China Fashion Association organized more than 100 designers, clothing brand leaders, fashion buyers to enter the Haining Leather City International Surface Accessories Center The BC Fur Wholesale Plaza was visited for research. Designers here learned about the trend of the leather industry, insight into market demand, exchange and cooperation, and discussed the future of the industry.

At the same time, the designers and brand representatives visited Zhejiang Nettell Leather Fashion Co., Ltd., Haining Moussa Clothing Co., Ltd., Haining Langqi Clothing Co., Ltd., Haining Xindashun Garment Co., Ltd. and other enterprises, and understood the process of high-quality leather production from raw material processing, technology research and development, design and manufacturing to product display, Have a direct and clear understanding of the brand image, technology precipitation and R&D capability of upstream enterprises. The relevant heads of enterprises also said that the matchmaking meeting not only let them hear the demand for new products and new technologies from the downstream, especially designer brands, but also realized a more accurate matchmaking between supply and demand.

Benefiting from the precipitation of leather fashion industry over the years, Haining is expanding to "big fabric" and "big fashion", and the integration of fur and fashion has become the mainstream. This matchmaking will connect the creative chain, industrial chain and market chain with a series of combinations of "industry+design+market", promote the complementary advantages of both supply and demand sides, and closely link the high-end fashion resources of all categories.

In the future, China Garment Designers Association and China Garment Association will continue to work together with Haining Leather City to carry out activities such as docking and exchange of designers, fashion brands and fashion institutions, so as to further enable the improvement of new quality productivity of textile and clothing industry while comprehensively demonstrating Haining's complete fashion industry chain.

Over the past 30 years, with a solid industrial foundation and profound cultural heritage, Haining China Leather City, as the leader of Haining's fashion industry, is constantly promoting the expansion of fashion boundaries and gradually moving towards the center of all categories of fashion. "Haining Fashion", together with Haining Leather City and Haining City, has become not only an international fashion landmark in cultural value, but also a global industrial coordinate in commercial value.

The new tide enters Haining, and the waves create new trends. Haining's endless industrial vitality, long-term spirit, as well as talent and accumulation in the field of fashion, are constantly renewing the value connotation of the "leather fashion city". Now, Haining is setting sail, anchoring the goal of "international fashion city" and heading for the blue sea of hundreds of billions of fashion industries.

The fashion conference was deeply embedded in Haining, which brought a brilliant thought feast, a bold avant-garde show, and a solid business matchmaking, demonstrating its fashion leadership and industry responsibility; It is more like a seed, deeply rooted and bright, let us look forward to the more vigorous potential of Chinese fashion!