Ready To Go! Adidas Invites Domestic Elite Runners To Attend ADIZERO SUMMIT North Malaysia Training Camp

　　 ——"Make a mountain out of a molehill" special session, together with "record breaking addiction"

(Beijing, September 19, 2024) At the start of the Beijing Marathon, Adidas ADIZERO will be held at the track and field of the National Olympic Sports Center SUMMIT North Malaysia Training Camp "Make a mountain out of a molehill" special session. This is a training camp for the pursuit of extreme details, which simulates various complex environments and road conditions during marathon running, so that runners can experience a high-intensity, customized and rigorous training, improve the results from scratch, and help runners achieve their personal goals.

Adidas invited AR (adidas runners) team coach and ARE (adidas runners) Elite runners in the running group and friends of runners who have achieved the whole horse score of "330" or less. For this reason, coach AR has customized a set of high-intensity and high-speed training plan. At the same time, the training camp presets various situations and complex road conditions that will be encountered during horse running, and uses the devices to create a variety of horse running environments: use the spray system to simulate wet roads in rainy days; Set ups and downs to climb close to the track; There is also a water filling station beside the runway to exercise the pace of runners' water filling. Through these "making a mountain out of a molehill" and meticulous environmental simulations, runners can see the truth from the details.

For elite runners, the performance bottleneck period is a common problem. To break through individual performance, we need to start with the details of "making a mountain out of a molehill". When stretching, runners shared their interesting stories of "making a mountain out of a molehill" during running. Before, AR runner Xiao Wu shared his habit of preparing for the race: "The toenails should be cut five days before the race, neither early nor late. It's just not easy to top and grind. It's also true to apply Vaseline, and different parts must have different dosage. Less paint can grind, and more paint can slip." AR runner Ji Xiang, a programmer, said he had broken three for the whole horse, A small program for speed planning is developed to develop diversified speed strategies to achieve the goal. Liang Yu is a runner who sticks to his feet and is changing into ADIZERO BOSTON 12 The insoles of old running shoes will be replaced when new shoes are used. Familiar foot feel, brand new Running shoes , helping him launch an all-out attack on his record. After hearing the "making a mountain out of a molehill" stories of the host and runners, the runners with "detail control" and "obsessive-compulsive disorder" could not help laughing.

In the training camp, all runners are on ADIZERO BOSTON 12。 This pair of competitive training shoes After 19 times of testing by top marathon runners, each piece of data has been fed back to the design, just like a high-performance sports car that has been repeatedly adjusted, bringing the excellent hardware of the race day to the daily life, and providing professional technical support for mass marathon runners. It uses double-layer double density midsole foam LIGHTSTRIKE PRO and LIGHTSTRIKE 2.0 and ENERGY RODS with innovative layout 2.0 energy glass fiber column provides lasting cushioning and rebound effect. The outsole has joined hands with Continental, a tyre innovator for 150 years ? Ma Brand Rubber, which gathers the essence of experts in various fields such as marathon research, sports sprint development, competition testing and scientific breakthrough in rubber materials, has equipped a set of excellent racing "tire system" for runners' feet. No matter in sunny days or in downpour, cold or hot weather, we strive to prevent slipping and wear, provide excellent traction, and each step is as stable and safe as driving a high-performance sports car. Adidas' rigorous and meticulous running spirit is reflected in its continuous innovation of running shoe technology and deep understanding of runners' needs. It not only pursues excellent performance in professional competitions, but also devotes itself to making every runner enjoy the fun of running and field level technology.

This year will be Adidas In the 15th year of accompanying the Beijing Marathon, Adidas and the national runners have written many wonderful stories together. The story of 15 years is not a full stop, but a new starting point. Adidas has always been committed to promoting the development of running in the mass field, and will be held in Shanghai, Beijing, Chengdu and Guangzhou later 2024 ADIZERO SUMMIT Relay Classic. Adidas always accompanies the runners and moves towards the enthusiasm in their hearts to help them become addicted to breaking records.

　　 About ADIZERO

The legend of ADIZERO began in Berlin in 2008, when "long-distance running emperor" Gebrselassie wore ADIZERO The first generation of ADIOS took part in the battle, breaking its own marathon world record and becoming the first person in human history to break the 2-hour and 4-minute mark of the marathon race. In this historic game, ADIZERO ADIOS began to be known to the world and made a figure in the field of running shoes. In the following ten years since the legendary day, ADIZERO has successively launched ADIZERO ADIOS PRO 3, ADIZERO SL、ADIZERO BOSTON 12、ADIZERO ADIOS 8、ADIZERO PRIME X 2 STRUNG、 ADIZERO ADIOS PRO EVO1 and ADIZERO TAKUMI SEN 10.

ADIZERO has won consecutive victories in the international arena this year, helping athletes win the men's championship of the Tokyo Marathon, the men's championship of the Boston Marathon, the men's double champion of the London Marathon, and the men's championship of the Paris Olympic Marathon, breaking five world records, five competition records, and 13 national records.

These dazzling achievements not only show ADIZERO racing family's pursuit of "record breaking addiction", but also confirm the brand's consistent adherence to "Only The Best For The Athlete "(only the best for athletes). In the future, adidas ADIZERO racing family will continue to make efforts to bring better performance and experience to every runner and witness more breakthrough moments in the field.