Riding On The Parma Track, ADIZERO Opens A New Era

[September 29, 2024] As one of the six world famous Grand Slam events, the Berlin Marathon is known as the "record breaking track", which coincides with the ADIZERO family gene "record breaking addiction". The legend of ADIZERO series began in 2008, when Haile Gebrselassie, the "long-distance running emperor", wore ADIZERO ADIOS series of first generation running shoes broke the world record and became the first athlete to break the 2-hour and 4-minute mark. In 2023, Tigist Assefa, an Ethiopian player, will be in ADIZERO ADIOS PRO EVO With the help of 1, she won the championship in 2 hours, 11 minutes and 53 seconds, and increased the women's marathon world record by 2 minutes and 11 seconds; ADIZERO series has always unswervingly practiced the racing pursuit of "record breaking addiction".

Athletes and tens of thousands of runners from all over the world gathered here to witness the extraordinary moment of elite runners' final sprint at the 50th anniversary of the Berlin Marathon. In this battle, adidas signed a female general, TIGIST from Ethiopia KETEMA won the championship with a significant advantage of 2:06 seconds ahead of the second place, creating a good record of 2 hours, 16 minutes and 42 seconds. In the men's group, Adidas signed a contract athlete, CYBRIAN from Kenya KOTUT， He won the runner up with an excellent performance of 2 hours, 3 minutes and 22 seconds. This is his first time to participate in the World Marathon Grand Slam, that is, to climb the podium.

In this competition, the ADIZERO ADIOS PRO EVO 1 worn by Tigist Ketema has long been famous, but it is worth noting that Cyber This new pair of battle boots on Kotut's feet is just the upgrade of Adidas joint elite athletes, which has been polished carefully for nearly three years Shoes ——ADIZERO ADIOS PRO 4。 It draws on the light racing shoes ADIZERO ADIOS PRO EVO in the history of the brand 1. Compared with the previous generation of products, it has achieved a breakthrough in weight reduction of up to 23g (Chinese size 265); Behind this figure is ADIZERO's relentless pursuit of excellent performance, which aims to bring better performance and speed experience to runners and athletes.

By 2024, ADIZERO ADIOS PRO series has helped athletes to set new world records five times and win 73 world road races. Newly released ADIZERO ADIOS PRO 4， After Peres Jepchirchir, the world record holder of the women's marathon, Benson Kipruto, the champion of the three world grand slam marathons, and Alexander The rigorous testing of top athletes such as Mutiso and Rosemary Wanjiru demonstrates adidas' continuous improvement in providing high-performance racing equipment.

　　 Adidas Charlotte Heidmann, Director of Global Running Shoes, said: "We are very grateful to ADIZERO ADIOS PRO, the successful Adidas running shoe series, has been upgraded boldly to start the marathon season this autumn. This running shoe is connected with Agnes Ngetich, Benson Kipruto and Amos Kipruto and other fast runners in the world jointly developed it, which reflects our commitment to serve athletes, innovate constantly and help win the championship. "

ADIZERO ADIOS PRO 4 is equipped with specially trained full-length LIGHTSTRIKE PRO foam midsole provides powerful energy feedback while lightweight, bringing more surging and bouncing feet. ADIZERO ADIOS PRO 4 Move the forefoot up warping point to 60% of the whole shoe length, which can effectively improve the propulsion and running economy. In this regard, Peres, the pure women's marathon world record holder and three times world marathon grand slam champion, participated in the upper foot test Jepchirchir said, "When I feel tired during training, this pair of ADIZERO ADIOS PRO 4 Being able to provide support for my feet is like pushing me forward; I dream of breaking another world record in it.

The midsole continues the ENERGY RODS 2.0 metatarsal like carbon column, reducing weight while enhancing the flexibility of energy feedback, ensuring a smooth transition from the forefoot to the heel during running. In addition, ADIZERO ADIOS PRO 4 Use a new lightweight one-way elastic woven upper with internal locking strap, so that the new lacing system further enhances the sense of locking, provides a comfortable and snug package during high-speed running, and brings stable wearing experience to runners. This series of technological innovations not only improved the athletes' performance in competition and training, but also made it possible for athletes to break records, reflecting adidas' continuous exploration and unremitting pursuit in the field of research, development and design of racing shoes.

In terms of the general background, we have studied some Adidas After the gait characteristics of elite athletes, the area where the outsole needs to improve grip was determined. Through the precise use of materials in key areas, the design of new sole patterns and other ways, further improve the grip, and finally create a new composite outsole, integrating the outstanding performance of LIGHTTRAXION technology outsole and CONTINENTAL horse outsole. Benson, the champion of three world marathon grand slam events Kipruto said after the upper foot test: "This pair of shoes is particularly powerful. It fits very well, and the traction of the outsole has also been improved - which is very important for running on wet roads. It can make me less tired and push me forward. I can already predict that I will break more records wearing it“

Adidas, as a brand in the global sports industry, constantly sharpens product technology to help athletes achieve self transcendence on the track and create more possibilities. The ADIZERO series always adheres to the pursuit of high level racing and excellent performance, continues to provide excellent equipment for runners around the world, endows them with excellent sports performance, and helps them surpass themselves and become addicted to breaking records in every severe challenge.

　　 About ADIZERO

　　 ADIZERO The legendary story of "Long distance Running Emperor" Haile Gebrselassie wore ADIZERO in Berlin in 2008 The ADIOS generation went to war, breaking its own marathon world record, and became the first person in human history to break the 2-hour and 4-minute mark of the marathon race. In this historic game, ADIZERO ADIOS began to be known to the world and made a figure in the field of running shoes. In the following ten years since the legendary day, ADIZERO has successively launched ADIZERO ADIOS PRO 3, ADIZERO SL、ADIZERO BOSTON 12、ADIZERO ADIOS 8、ADIZERO PRIME X 2 STRUNG、 ADIZERO ADIOS PRO EVO 1 and ADIZERO TAKUMI SEN 10.

ADIZERO has won consecutive victories in the international arena this year, helping athletes win the men's championship of the Tokyo Marathon, the men's championship of the Boston Marathon, the men's double champion of the London Marathon, and the men's championship of the Paris Olympic Marathon, breaking five world records, five competition records, and 13 national records.

These dazzling achievements not only show ADIZERO racing family's pursuit of "record breaking addiction", but also confirm the brand's consistent adherence to "Only The Best For The Athlete "(only good for athletes). In the future, adidas ADIZERO racing family will continue to make efforts to bring better performance and experience to every runner and witness more breakthrough moments in the race.