150 Times In Three Years, What Signal Did Yang Chao'S Endorsement Of Robin Hood Convey?

On September 28, Robin Hood official announced Yang Chaoyue as his new brand spokesperson, and Yang Chaoyue also announced on microblog that he would become Robin Hood's new spokesperson. On the morning of that day, the news was on the hot microblog search list. On that day, the official flagship store of Robin Hood Tiao Yin was crowded with people, and the official flag store also launched a wave of benefits to welcome everyone.

A while ago, Robin Hood's performance increased 150 times in three years due to "from 30 million to 4.5 billion", which attracted attention from all parties. While many people are still studying the "Robin Hood Speed", Yang Chaoyue, the new spokesperson of the Robin Hood brand, has been on the top, becoming another new spokesperson after Jia Nailiang. This operation shows Robin Hood's ambition and determination in the field of fashion and vows to lead the fashion trend of the younger generation.

When it comes to Yang Chaoyue, everyone should be familiar with her. From her debut in 2018 to now, during the past six years, she has tried and made breakthroughs step by step, which not only has a phenomenal continuous output in film and television works, variety shows and other fields, but also has opened a new attempt in the drama stage. In 2024, she starred in the drama《 Hello, crazy !》 The national tour was launched, and the attention was highly praised, which showed her another side off the screen and on the stage, and also showed her growth and breakthrough on the actor road. Her experience is also in perfect harmony with Robin Hood's concept of "not being defined, but having my own style". Robin Hood's products are fashionable, diversified and professional, which coincides with Yang Chaoyue's pursuit of career.

Since its inception, Robin Hood has become a dark horse in the clothing circle. The Robin Hood brand focuses on basic fashionable down styles, which can make consumers have more fashion wearing possibilities in winter down jacket choices. This concept coincides with the wearing preferences of Yang Chaoyue. This time, Yang Chaoyue was chosen as the brand spokesperson, Not only because of her wide influence among young people, Robin Hood has always been mistaken by many people as a brand dominated by men's clothing. In fact, Robin Hood has half men's and half women's clothing. The signing of Yang Chaoyue is also to re empower its brand image. Yang Chaoyue represents a positive spirit and unique fashion attitude, It is highly consistent with Robin Hood's brand concept.

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meanwhile, Robin Hood Through this cooperation, it also showed its ambition for the market to the outside world. In recent years, China's fashion market has developed rapidly, and more and more young people have begun to pay attention to and pursue simple and fashionable clothing styles. Robin Hood has always been committed to providing consumers with high-quality, simple and fashionable clothes to help them show "my own style".

Regarding the signing of Yang Chaoyue as a brand new spokesperson, Robin Hood Chairman Zhang Zhonglin said: "We are very happy to cooperate with Yang Chaoyue to jointly promote Robin Hood's development. Yang Chaoyue is not only an excellent artist, but also a young person full of positive energy. Her positive and unique fashion attitude is highly consistent with Robin Hood's brand concept. We believe that through this cooperation, we can bring more value and surprises to consumers. "

As for Robin Hood, Yang Chaoyue said, "I'm very honored to be the brand spokesperson of Robin Hood. Fashion is a way for everyone to express themselves. Robin Hood's rich fashion styles can inspire us to have more wear and match possibilities. We hope this cooperation can help more young people find their own fashion style and show themselves bravely. "

The reporter learned from the Robin Hood Brand Center that in the future, Robin Hood may have more cooperation in Yang Chaoyue's works, variety shows, public welfare and other aspects, so that Chaoyue and the brand can develop simultaneously, so that more people like the Robin Hood brand, so that more people like Yang Chaoyue. Zhang Zhonglin said: "I believe that with the joint efforts of both sides, Robin Hood It will usher in a brighter future in the fashion market and bring more fashion choices and surprises to consumers. "