Guochao New Charm Celebrates National Day, And Beifu And Beijing Urban Sub Center Jointly Hold The "2024 Canal Culture And Fashion Grand Prize"

In order to deeply explore the cultural spirit of the Grand Canal and the value of the times, continue the Chinese context and promote cultural prosperity, it is sponsored by the Beijing Tongzhou District Committee of the Communist Party of China and the People's Government of Tongzhou District of Beijing, undertaken by the Publicity Department of the Beijing Tongzhou District Committee of the Communist Party of China and the Beijing Institute of Fashion Technology, and hosted by the Beijing Tongzhou District Media Center The "2024 Canal Culture Fashion Grand Appreciation" co organized by Beitou Lvxin Garden Company was recently held in the urban Lvxin Forest Park. With the theme of "National Tide · New Charm", the event celebrated the 75th anniversary of the founding of the People's Republic of China through the integration and innovation of fashion trends and traditional culture, and demonstrated the inheritance and memory of the Chinese history of the Chinese nation, as well as the vision and expectation for the beautiful future of the motherland.

This year's Grand Appreciation of Canal Culture and Fashion includes four parts: "Dream", "Brocade", "Fancy" and "Leisure". "Dream" is embodied in "Dream Seeking Red Mansions", "Brocade" is embodied in "Beautiful Clothes Mirroring the Moon", "Fancy" is embodied in "Ancient Charm Market", and "Leisure" is embodied in "Seven Music and Five Rhymes". It presents a dreamlike immersive national style scene for tourists to feel the spark collision between classics and trends The innovative integration of intangible cultural heritage techniques and modern scientific and technological means has provided an immersive cultural garden experience from multiple angles and in all directions.

As the highlight of this Grand Appreciation of Canal Culture and Fashion - "Huashang Mirroring the Moon" themed fashion show, it shows the cultural and geographical characteristics of the Grand Canal in the language of clothing. The teachers and students of Beifu Institute of Fashion Arts and Engineering are responsible for clothing planning and design, and the teachers and students of Fashion Communication Institute and Art Design Institute provide performance and graphic design support. With the theme of "Guochao · New Charm", it inherits and records the long history of the Grand Canal culture, and turns thoughts and feelings into exquisite and smart costumes, which can be vividly displayed in five chapters: "Thousands of Miles by Boat", "Daji World", "Wu Fu People Xi", "Canal Praise", and "New Charm of the Times". Among them, 85 sets of cultural innovation clothing (including more than 10 sets of digital clothing) were created by a team of teachers and students led by Gu Yuanyuan, Sun Xuefei and Liang Yan, the top ten designers of Beifu in China. It is the first time to introduce the digital virtual technology with a sense of science and technology, and gather domestic young models and digital fashion models together on the Dayun River, combining the giant water

"Huashang Yingyue" themed fashion show

The main creative team adheres to the design concept of "planting cultural heritage and demonstrating innovative charm", further excavates the cultural elements of the canal, and presents the multicultural sense of the canal heritage with the classic landmark buildings, ships, water lines, porcelain, etc. of the cities along the canal. With a large number of embroidery processes, including Suzhou embroidery, Beijing embroidery, Nasha embroidery, as well as water dyeing technology and traditional gold embroidery, it presents more visual styles. The overall design conveys the elegant, fashionable and inclusive visual image of the canal culture, so that the audience can feel the impact of traditional canal culture on contemporary life, and show the long and prosperous past, thriving present and vibrant future of the Grand Canal.

The first chapter is "Thousands of Miles of Boats". The clothing design is inspired by such elements as the water holding beast, water lines and so on, which are related to water transportation. Combining the digital and personality publicity style, it reproduces the endless prosperity of boats on the Grand Canal.

Some works of "Sailing Thousands of Miles"

The second chapter, "Daji Tianxia", takes the simple new Chinese clothing as the carrier, and combines the natural water system element pattern, the water extension painting technology, and the traditional golden craft characteristics to create a refined, elegant, and fashionable image of China's business elite in the new era.

Some works of "Daji Tianxia"

The third chapter, "Wufu and Minxi", covers all kinds of new Chinese clothing for men, women and young people, showing the happy life scene of contemporary people along the canal with abundant material and spiritual wealth.

Some works of "Wu Fu Min Xi"

The fourth chapter, "Eulogy of the Canal", praises the great contribution of the canal to the brilliant Chinese civilization with a grand new Chinese dress. Suzhou embroidery is widely used in garment production, and the intangible cultural heritage craft from Guoxian County, Tongzhou - Nasha embroidery is also used.

Some works of "Canal Praise"

The fifth chapter, "New Charm of the Times", mainly reflects the modern narration of the traditional culture by the new generation of designers, integrates the distinctive characteristics of the times and international vision into the fashion design, and shows the design characteristics of individuality and diversity.

In this scene, clothing, buildings, the water curtain across the bank and the surrounding environment are integrated, writing a peaceful picture of green, flexible water, peaceful country and people, and the Chinese people's inner sense of abundance and unlimited enthusiasm for life on the basis of profound cultural background and national self-confidence.

At the same time, the teachers and students of the Fashion Communication School of Beijing Institute of Fashion also brought the theme performance of the garden activity of "Memory of the Canal - Looking for Cao Xueqin" of the elements of the Red Chamber. The combination of music, dance, poetry and painting leads the audience to visit the lotus pool in the day, wear the bamboo path at night, travel around the garden in the colorful or elegant light show, and visit the classic scenes such as the meeting of Baodai, the funeral of Daiyu, and the Begonia Poetry Club. The winding corridors, waterside pavilions, beautiful clothes, and poetic dreams lead visitors through the story of the new Red Mansions in the Hui Dynasty to find the thread of Cao Xueqin and the fate of the canal.

"Memory of the Canal - Looking for Cao Xueqin" theme performance

The team of teachers and students of the Youth League Committee of the University has made great efforts to build the "Flower Young" 2024 University Grand Canal Youth Market. The cultural and creative works of students from many colleges and universities along the canal have made wonderful appearances. Students from the secondary colleges of Beifu actively participated, bringing unique and ingenious handicraft products and clothing works.

"Flower Young" 2024 University Grand Canal Youth Market

The participation in this activity is not only Beifu's enthusiastic response to and active participation in the construction of Beijing's "Cultural Center" and "City of Fashion", but also provides students with a valuable practice opportunity outside the classroom, so that they can have a new and vivid experience from inspiration, design, production, polishing, exhibition and brand marketing.

Since 2021, the Grand Appreciation of Canal Culture and Fashion has been held for three times, with the theme of "integration" in 2021, "national tide" in 2022, and "more than national tide" in 2023. It has brought numerous cultural feasts with rich contents and diverse forms to the citizens, attracting many citizens and tourists to interact with each other, It has become an important cultural brand activity in the sub center of the city. On the opening day, the total number of readers of Beijing Tongzhou Publishing Platform exceeded 280 million, and the total number of viewers of live broadcasts on Beijing Tongzhou Publishing Platform, CCTV, Beijing Time and other platforms exceeded 1.32 million. The topic was listed on the national hot search list of microblog.

Zhou Zhijun, secretary of the Party Committee of Beijing Institute of Fashion Technology, said that on the basis of holding the canal culture themed fashion show for three consecutive years, it is of great significance to jointly hold the 2024 canal culture and fashion show with the Beijing urban sub center. The theme of this year's event is "National Fashion · New Charm", hoping to endow clothing with more distinctive characteristics of the times and scientific and technological content on the basis of the inheritance of Chinese traditional clothing culture. In the context of the cross disciplinary construction of the school's "fashion science", the Beijing Institute of Fashion Technology gives full play to its advantages in design, science and technology, organization and communication, makes due contributions to the high-quality economic and social development of fashion enabling the capital, serves the construction of the "four centers" of the capital, creates the "fashion city" of Beijing, and explores the "industry city science" The new path of integration has important theoretical value and practical significance.

(Source: Beijing Institute of Fashion Technology)