Local Brands: Why Should Hunan Focus On Cultivating 10 Textile And Clothing Brands

Recently, the Department of Industry and Information Technology of Hunan Province released the list of key brands to be cultivated in the textile and clothing industry of Hunan Province in 2024. The 10 selected brands are: Forget it, Sundance, Huasheng · Natural Family, Payit, Xurong, Dongxin, Tiandiao, Xinhai, Mengjie Home Textile, HNjunB.

"The brands selected this time cover five subdivisions, including clothing, spinning, industrial textiles, home textiles, and textile printing and dyeing, with high scientific and technological innovation ability, strong fashion consumption leadership, and obvious competitive advantages." The relevant person in charge of the Consumer Products Industry Department of the Provincial Department of Industry and Information Technology introduced.

Textile and garment industry is an important livelihood industry. Hunan issued the measures to cultivate key brands in the textile and clothing industry, and carried out special actions to cultivate key brands in the textile and clothing industry. Each year, about 10 key textile and clothing brands are selected for comprehensive cultivation. Efforts are made to improve public services, enhance brand value, improve innovation ability, strengthen quality assurance, and actively explore the market. A number of textile and clothing brand promotion centers are focused on cultivating, and brand enterprises are supported and guided to improve industrial design, R&D innovation, and digitization, Accelerate the formation of a batch of textile and clothing brand enterprises with annual revenue of more than 2 billion yuan and 1 billion yuan.

(Source: Hunan Daily)