More Diversified Clothing Choices In Autumn

Data source: Jingdong Institute of Consumption and Industrial Development

Fashion is often based on "season", and each season will have its own fashion keywords. Now it is the peak period of autumn clothing innovation and sales, and the trend of autumn clothing presents many new features.

In this season, sports outdoor clothing has become the "basic style" of consumers' preference for autumn. From the perspective of wear category, the most popular basic items are sweater, assault suit and sports casual suit, followed by jacket and trench coat. Since the upsurge in the winter of last year, the rush jacket has still maintained a high degree of popularity. 31.2% of consumers regard it as an important item on the autumn clothing list.

Color is also an important key word for clothing. Angolan red came to the fore at the beginning of the year and became brilliant in autumn. Deep retro red brings a strong atmosphere of autumn and "captures" more consumers. Pure gray and plum purple, represented by cool gray, also feel the favor of consumers with a unique atmosphere. In addition, the retro dark green color and caramel color also topped the voting list of the main colors this autumn.

As the weather is getting cooler, the light and warm wool and cashmere fabrics are popular with consumers. According to the consumption survey, 33.3% of consumers plan to buy a wool and cashmere garment for themselves in autumn. Among the popular clothing materials this autumn, primitive cotton and linen, tooling fabrics, etc. have become the "dark horse" of the material hot list. At the same time, the practical and wear-resistant denim material returns to the peak with its loose and free personality expression.

Different consumers will choose different styles of clothing for themselves. At a time when minimalism is all the rage, the "no follow" style, which is famous for its free style, no follow and no definition, has become a new choice for consumers to show their own personality. At the same time, sports style and relaxation style are also the best choice for adding clothes this autumn.

On the whole, consumers pay more attention to the new autumn clothing. Whether it is color, brand, material, style, consumers have their own unique ideas. Brand owners need to meet the personalized needs of consumers from multiple perspectives and constantly update their products. (Author: Cao Fengjuan)

(Source: Economic Daily)