Cultivating New Quality Productivity Becomes An Important Focus For The Development Of The Textile Industry

In recent years, China's textile industry has continued to deepen its transformation and upgrading, and the pace of building a modern industrial system has been accelerating. As the curtain of further comprehensively deepening reform gradually opens, cultivating new quality productivity has become an important focus of high-quality development of the industry.

On December 5, the 2024 China Textile Conference was held grandly. As an important parallel meeting of the conference, the 2024 China Textile Innovation Annual Conference was held in Keqiao District, Shaoxing City, Zhejiang Province at the same time. Focusing on the theme of "Insight into new needs and explore new paths", the conference opened a cutting-edge discussion on the innovative development direction and path of the textile industry in the new era from multiple levels such as industrial technology research, fashion consumption trends, enterprise development strategies, and product development system.

Sun Ruizhe, President of the China Textile Industry Federation, He Yaqiong, Director of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, Li Lingshen, Vice President of the China Textile Industry Federation, Yan Yan, Vice President of the China Textile Industry Federation and Secretary of the Party Committee of the China Textile Information Center, Hu Song, Director of the China Textile Information Center, and Li Guimei, President of the China Industrial Textile Industry Association, Li Binhong, Director of the Textile Product Development Center, Li Bo, Director of the Productivity Promotion Department of the China Textile Industry Federation and Deputy Director of the China Textile Information Center, Qi Mei, Deputy Director of the China Textile Information Center, Chen Baojian, Deputy Director of the Textile Product Development Center, member of the Standing Committee of the CPC Committee of Keqiao District, Shaoxing City, and director of the United Front Department Zhu Weifeng, Deputy Director of the Construction Management Committee and other leading guests attended. The meeting was chaired by Li Bo.

Breaking through and standing at the same time

Promote the high end of the industry

Focusing on the innovation path of the textile industry, Li Lingshen Three suggestions were put forward in the speech. First, promote entrepreneurship, improve invention patent creation level and international standard contribution rate by increasing R&D investment, and further shape the international voice; The second is to break through and develop simultaneously, change the management concept and management strategy, shift from low-cost and low-cost competition to focus on quality and practicality, and promote enterprises to climb up the value chain; The third is to strengthen the system construction, consolidate the industrial technology foundation of standards, measurement, testing, certification, etc., and build a complete innovation chain from basic research, application research to industrialization promotion. He also mentioned that the global industrial competition has turned into the competition of value chain and system, which requires the joint efforts of the government and industry associations to strengthen the formulation and implementation of mandatory standards and provide support for enterprises' scientific and technological innovation.

"In recent years, Keqiao has adhered to the strategy of strengthening the advanced manufacturing industry, empowered the textile industry with new quality productivity to refresh and upgrade, and embarked on a road of industrial transformation and cluster upgrading from tradition to fashion, from single to multiple, and from low-end to high-end." Fang Meiyou In his speech, he pointed out that in terms of scientific and technological innovation, Keqiao has established the largest provincial modern textile technology innovation center (Jianhu Laboratory) in China, and has achieved fruitful scientific research results; In terms of fashion leadership, Keqiao vigorously develops the fashion creative industry, builds a series of high-end platforms and promotes the deep integration of the industrial base and design forces by strengthening the atmosphere with "fashion every day" and gathering talents with "Jingwei Plan"; In terms of green development, Keqiao has continued to promote the transformation of the printing and dyeing industry, creating a "Keqiao Model" for sustainable development.

Decoding requirements

Build high growth competitiveness

"Chinese textile enterprises need to carefully layout in the global industrial changes and create an increase in market consumption variables." Li Binhong In the theme report of Insight into New Demand and Exploration of New Paths, based on the comprehensive analysis of consumption potential and industrial chain layout of developed countries and emerging markets, it is pointed out that the development of global textile and clothing supply chain shows the trends of supply chain diversification, nearshore manufacturing and re regionalization, digital and intelligent manufacturing, customization and flexible production, sustainable development and social responsibility. In addition, the industrial remodeling is driven by the change of consumer demand and the evolution of marketing channels. Enterprises should subdivide the track brand, category and product matrix according to the effective demand, and build high growth barriers.

In view of the new path of development, Li Binhong shared from four aspects: building systematic product strength, grasping digital intelligence design strength, shaping resilient supply chain, and coordinating ecological innovation body. She proposed that enterprises need to improve the development capability of textile product systems for multiple application scenarios, and establish a competitive advantage of structured innovation systems; Focus on the driving force of digital technology, and enable product design, manufacturing and supply chain management with artificial intelligence technology. She mentioned that demand will drive supply chain reform, fashion consumption trend will change from a single brand driven to a creative industry chain driven by both upstream and downstream, build a multi-dimensional collaborative innovation ecology of the whole industry chain, such as fashion trend, technological innovation and digital fashion, and improve the ability of digital auxiliary decision-making, which will promote textile and clothing enterprises from "supply and demand matching" Our business competition has been transformed into a consumer centered digital fashion creation system that can flexibly respond to market conditions. She stressed that in the face of uncertain times, the industry needs a global vision to position the development pattern, insight into the demand for lean product innovation, digital intelligence empowerment to enhance endogenous power, cross-border collaboration to create quality benefits.

Strategic leadership

Optimize enterprise innovation ecology

Centering on the development model of "big home textile"+"big health" double chain integration, Wang Yuping, Chairman on duty and General Manager of Joyful Home Textile Co., Ltd In the sharing of "Double chain integration creates new quality productivity of healthy textiles", Joyful Home Textiles has launched a variety of health products and services based on the "thousands of people and thousands of faces" of healthy textiles. On the one hand, focus on subdividing the track, and create a variety of products such as home clothes and smart watches to meet the health needs of the consumer market; On the other hand, carry out cross-border integration to build a healthy textile ecosystem with pleasant characteristics. In addition, the enterprise has also enabled textile development with high precision and cutting-edge technology, combined with scientific research institutes, hospitals and other high-quality forces, and created a high-tech, high-quality green textile product production system.

"Long chain yarn, fabric, clothing and washing water are linked together to create a good denim product." Wang Zongwen, General Manager of Guangdong Qianjin Denim Co., Ltd In the speech "Green Innovation Leading the Future Fashion of Jeans", it was pointed out that Qianjin Jeans took green innovation as their corporate DNA and development strategy, and green technology ran through the whole industrial chain of materials, dyeing accessories, equipment, clothing, etc. She said that Qianjin Jeans, by promoting the development of negative carbon materials, creating a clean production environment, innovating equipment technology, building an energy cycle, applying AI and digital management network and other measures, developed and produced high-quality low-carbon fashion denim fabrics, contributed to carbon neutrality of denim products, and committed to creating a new future of green denim fashion.

　　 Wu Dongqing, founder and CEO of SIINSIN brand In the Transition Road of Innovative Category Brands, it was pointed out that the present is the era of subjective aesthetics, and consumers should be allowed to wear whatever they want. SIINSIN aimed to precisely position the shuffling functional clothing market, and presented users with a new product concept of affordable body beauty. He introduced that SIINSIN's shark pants integrated the comfort of yoga pants with the aesthetic innovation of tight pants, which broke the market's oppression of shaping categories and stereotyped perception of rustic style, and became a popular word in the clothing industry. "Under the wave of traffic, product first and user first can break through the popularity cycle." He said that SIINSIN will implement the brand's long-term construction from the aspects of corporate responsibility construction, offline store construction, global layout and other details.

Accurate power generation

Leading the differentiated market

During the dialogue, Chen Baojian focused on "Create new advantages for subdividing racetracks and build a new system for product development" From the dimensions of strategic choice, management system, application scenarios, data value, technical advantages, etc., we had in-depth exchanges with corporate guests from the fields of fiber, fabric, clothing and digital technology.

　　 Chen Baojian It is pointed out that as the market moves from the era of shortage to the era of surplus, industrial transfer has become a trend. In order to meet this challenge, the Information Center, on the one hand, focuses on the functionality and sustainable development of the clothing field, does a good job in the application of basic research in the sag field, and provides guidance for enterprise product development; On the other hand, digital means such as data analysis and decision-making platform are used to provide quantitative data support for enterprises, help enterprises find market gaps, and promote products to brands through collaborative innovation, forming a value closed-loop.

　　 Sun Yanlin, Chief Engineer and Director of Technical Center of Tongkun Group Co., Ltd He said that Tongkun Group, supported by technology and equipment, has developed high-performance and functional differentiated products, especially the bio based antibacterial products jointly developed with Hesu, which are characterized by good spinnability, broad-spectrum antibacterial, odor prevention, environmental protection and pollution-free. In addition, the Group pays attention to the ecological construction of the industrial chain, and better serves the society and consumers through digital development, integrated innovation and the establishment of new material research institutes.

"We have brand advantage positioning and technological innovation strength, so we choose high-end functional fabric subdivision track." Zhou Xinxiang, General Manager of Shengzhou Youngor Wool Textile Co., Ltd It is pointed out that Youngor has established a product development innovation management system, enhanced brand influence and achieved stable business growth by attracting high-level R&D talents, starting from fiber materials, and formulating relevant standards for high-end functional products.

　　 Jiang Yanhui, Senior Vice President of Hengtian Enterprise Co., Ltd It was pointed out that while setting up the industrial R&D center, Hengtian focused on fashion trend research and built a digital R&D center based on digital transformation, AI, GPT, intelligent design and other technologies. He said that in the process of product development, the enterprise will give new inspiration to each piece of fabric according to the life scene and consumption scene, and in the future, it will truly form a digital platform of the industrial chain from the yarn end to the fabric end, the garment end, and the brand end.

"3D digitalization has broken through the process barriers between product development and marketing of textile enterprises, and can effectively optimize supply chain management and control." Liu Chen, Founder and CEO of Zhejiang Lingdi Digital Technology Co., Ltd He said that the improvement of GPU speed has made the AI tool simulation performance improve by leaps and bounds, which can quantify the fabric drape, tensile elasticity and other physical properties, so that the fabric product marketing can reach the C-end consumers directly, enabling the whole industry chain from fabric to clothing.

Based on the content discussed by entrepreneurs in the thematic dialogue, He Yaqiong Taking the cultivation data of "Top Ten Innovative Products" as the entry point, the author expressed his opinions on the innovation direction of the subdivided fields. He said that China's textile industry should change its perspective and think about future development when it comes to "no man's land". First of all, we should put people first, understand the needs of consumers, reflect the traditional Chinese virtues of stability and self-confidence in the design, and show people's internal vitality. At the same time, we should treat the impact of new technology on the textile industry calmly, pay attention to the landing of subdivided products, and make SMEs resonate with leading enterprises at the same frequency. "The new quality productivity is a productivity of sustainable development, and the innovation of the textile industry will certainly promote the increasing returns." He encouraged entrepreneurs to adhere to the spirit of dedication, so that more people can benefit from it, so as to find their own position in the market segment. He stressed that the confidence of the Chinese nation stems from the practical experience of truth. When facing problems, enterprises in the industry should face the reality, find the root causes and solutions, and finally achieve transformation and growth.

Co create value

Energy enabling industry improves quality and efficiency

At the meeting The joint construction ceremony of digital technology innovation joint laboratory in fashion industry, the signing ceremony of strategic cooperation between Tongkun Group and Hesu Times, and the launch ceremony of "Top 10 boutiques" of ten categories of textile innovation products in 2024.

As a key laboratory in the textile industry approved by the China Textile Industry Federation, the Key Laboratory of Digital Creativity and Collaborative Design in the textile industry has built a digital public service system for creative design of industrial products with the functions of resource integration, collaborative interactive guidance and virtual experience. At the ceremony of joint construction, China Textile Information Center/Textile Product Development Center and Joyful Home Textile Co., Ltd., Shaoxing Qianyong Textile Co., Ltd., Fujian Donglong Knitting Co., Ltd Together, they formed Joint laboratory of artificial intelligence pattern design for household textiles, joint laboratory of artificial intelligence pattern design for functional sports fabrics, and joint laboratory of artificial intelligence lace pattern design. In the future, the Joint Laboratory will improve the cooperative R&D system of digital technology solutions and promote the innovative practice of digital technology in the industry based on the actual application scenarios of textile and clothing enterprises.

　　 TONGKUN GROUP co., ltd And Nanjing Hesu Times Antimicrobial Material Technology Group Co., Ltd At the meeting, a strategic cooperation was reached on "production and promotion of antibacterial and odor suppression polyester filament and staple fiber with bio based yarn". As the leader of the global chemical fiber industry and the leader of bio based antibacterial fiber, the two sides will give full play to their unique advantages, deepen cooperation in process innovation, technology application, market promotion and other fields, jointly promote the transformation and upgrading of the technological value of innovative achievements to commercial value, and lead the new trend of green and healthy textile consumption.

Since the implementation of the "three products" special action in the consumer goods industry, the China Textile Industry Federation, under the careful guidance and strong support of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, has carried out the "cultivation and promotion of ten categories of innovative textile products" for eight consecutive years, creating an important platform for the display, promotion and demonstration of innovative achievements in the Chinese textile industry. Ten categories of innovative textile products in 2024 "Ten boutiques" It was announced at the meeting that Huimei Fashion, Kaileshi, Ruyi Lugana and other enterprises demonstrated the industry's comprehensive development strength in fashion design, technology application, function research and development from multiple dimensions, injecting fresh vitality into the consumer market.

A single flower does not make a spring. With the continuous development of a new round of scientific and technological revolution and industrial transformation, the innovation of China's textile industry needs the joint efforts of upstream and downstream enterprises to jointly promote the deep integration of the industrial chain, capital chain and talent chain, and lay a solid foundation for building an advanced and efficient modern textile industry system.

(Source: Fabrics China, a popular fabric in China)