Fabric Market: A Breakthrough In Ecological Depth Layout Of Keqiao Textile Industry

　　 The early winter in Jiangnan is colorful and the most beautiful season of the year. On November 28, the fashion women's clothing release show of "the first stop of Chinese fashion women's clothing fabrics × Milan Exhibition and Trade Center" - brand precision docking meeting was successfully held in Keqiao, Shaoxing. This is another exploration of the transformation and development of China's textile city market, and also a breakthrough in the ecological depth layout of Keqiao textile industry.

　　 Nearly 100 people were invited to attend the event, including industry leaders, representatives of national garment enterprises, representatives of Keqiao high-quality fabric enterprises and relevant media representatives. During the event, multiple platforms broadcast live throughout the event, attracting wide attention both inside and outside the industry, and further enhancing the popularity and influence of China Light Textile City.

　　 01

　　 Platform building

　　 Gather the potential energy of high-quality brand development

　　 "The first stop of China's fashionable women's clothing fabrics" takes fashionable women's clothing fabrics as the core, takes "service empowerment+high-quality merchants settlement+industry incubation and cultivation" as the characteristics of innovative and entrepreneurial in-depth services, takes "fashion high-end" and "the first stop" as the development goals, effectively integrates industry resources, and is committed to promoting and upgrading flagship merchants in the eastern market, thus expanding the overall brand influence of the market.

　　 Yang Xiaodong, the full-time vice president of China National Garment Association, said in his speech that China's garment industry is on the road to building a fashion power, which requires joint efforts from all sectors of the industry supply chain. The holding of this event highlighted the role of the East Market as a fashion benchmark, and also demonstrated the new paradigm of functional upgrading, business type upgrading, and service upgrading of China's textile city market. It deepened the brand influence of "the first stop of China's fashion women's clothing fabrics", and expected the market to continue to play its resource advantages in the field of fashion women's clothing fabrics, Cooperate with all industrial clusters across the country to achieve coordinated development and win-win cooperation.

　　 Wang Baitong, Deputy Secretary of the Party Committee and General Manager of Zhejiang China Light Textile City Group Co., Ltd., said that China Light Textile City Group kept pace with the times, continued to promote the upgrading and transformation of market formats, and was committed to creating a special franchise zone to lead the future development of the textile industry. In the future, the Group will focus on market operation, brand creation and product innovation, constantly upgrade the market hardware and environment, create a high-quality business atmosphere and innovation ecology, and promote fabric enterprises to move towards a higher quality direction.

　　 At the event site, the second batch of enterprises selected for the "First Stop of Chinese Fashion Women's Wear Fabric" was awarded. Ji Jiangfeng, Deputy General Manager of Zhejiang China Light Textile City Group Co., Ltd., read out the list of 20 flagship stores of the "First Stop of Chinese Fashion Women's Wear Fabric", such as "Longwen Textile" and "Shenghang Textile", and the leaders at the meeting awarded their medals.

　　 02

　　 Show fashion

　　 Release the charm of innovative fabric design

　　 Good fashion products not only come from good design, but also need good dress scenes, good fabrics and good colors. When the top fabric collides with the innovative design, the appearance of each set of fashion products is an exploration and guidance of beauty.

　　 At the event site, the clothes were elegant, dancing with the wind, and a women's fashion show was gorgeous. The models, with elegant posture, gave full play to each set of carefully designed clothes, gave them vitality, and let every guest on the scene deeply feel the charm and innovative vitality of women's fashion design. In addition, the models also went deep into the East Market to display, adding a touch of beautiful scenery to the market, and the travelling merchants and merchants stopped to watch.

　　 This show gathered the products of the first group of 20 high-quality fabric enterprises selected as the "First Stop of Chinese Fashionable Women's Wear Fabrics", and cooperated with Lan Tian, Shi Yan, Zhang Cheng, the innovative and entrepreneurial talents of the "Jingwei Plan" in Keqiao District, Shaoxing City, to carefully design and integrate 60 sets of amazing ready to wear works. The show is divided into three series: the "Sunshine Overture" series uses light and reflective or transparent materials, such as silk, chiffon or light cotton and linen, to show a flowing luster through bright colors and design elements. "Hear the Wind Singing" series uses soft and thin fabrics to create elegant and flowing contours and lines, conveying a quiet and profound artistic conception. The series of "light and shadow" uses embroidery, printing and dyeing and other techniques, as well as the ingenious use of lightweight and streamer fabrics, to show the touch of natural wind and the unique beauty of light and shadow changes.

　　 "The core idea of this design is to capture and express the beauty of nature and the rhythm of life. The source of inspiration is mainly from nature. During the design process, the characteristics of fabrics and fashion elements are skillfully combined, so that the ready-made clothing works have both a sense of fashion and cultural heritage. These ready-made clothing works can best reflect the fashion trend of modern women's pursuit of nature, harmony and elegance." Lan Tian said.

　　 03

　　 Gather in commerce and trade

　　 Accurate connection and smooth supply and demand path

　　 On the spot of the matchmaking meeting, more than 100 fabric enterprises in China's textile city market met with 21 clothing enterprises and designer brands from all over the country, including Meilicheng Fashion Technology Co., Ltd., Jinba Men's Wear (Shanghai) Co., Ltd., Nanjing Tianmi Clothing Co., Ltd. and Huayi Group. The atmosphere was hot and the interaction was frequent, The brand precise docking meeting of "the first stop of Chinese fashionable women's clothing fabrics × Milan Exhibition and Trade Center" was pushed to a climax.

　　 Keqiao fabric enterprises have brought a variety of fabric categories, including cotton, linen, wool, acetic acid, etc., to meet the diversified procurement needs of garment enterprises. Garment enterprises highly evaluated and recognized the high-quality fabrics provided by upstream suppliers with strong innovation and outstanding market competitiveness, showing a bright prospect of close cooperation between the fabric industry and clothing brands to create a win-win situation.

　　 Keqiao fabric enterprise Lixiong Textile focuses on the supply of TR full category, Tencel, acetic acid and other fabrics, and has successfully established contacts with a number of intended clothing brands at this docking meeting. Qiu Lingyu, the sales manager, said: "Participation in this kind of matchmaking meeting enables us to intuitively and deeply understand the actual needs of garment enterprises, pointing out the direction for our product development. In the future, we will actively participate in various activities held in the market, with a view to establishing cooperative relations with more customers."

　　 As the second batch of textile enterprises selected as the source of "China's first stop of fashionable women's clothing fabrics", it focuses on developing differentiated women's clothing fabrics. "Actively participating in market activities can not only help us broaden the market and go global better, but also more effectively attract customers and enhance brand awareness. In the future, we will further increase product development efforts and commit ourselves to the introduction of innovative products to lead the market trend," said Gu Nianjiang, business manager.

　　 Meilicheng Fashion Technology Co., Ltd., a subsidiary of Cat Man Group, is deeply involved in high-tech clothing field, focusing on the demand for functional fabrics. Hua Gaofeng, vice president of R&D Department, shared: "When I came to Keqiao this time, I felt that the local fabric enterprises attach importance to and invest in the research and development of functional fabrics. We have found several favorite products and reached preliminary cooperation intentions with many enterprises. This is my first time to participate in this kind of market docking meeting. This form brings enterprises together, greatly improving the efficiency of docking, which is very convenient and efficient. "

　　 This is the first time for Nanjing San Diao Fashion Co., Ltd. to enter the market and participate in the matchmaking meeting. As a clothing brand with the basis of cooperation with Keqiao Enterprises, Qin Lei, the fabric manager of the company, said: "At this docking meeting, we met many new fabric suppliers and their innovative products, which added more possibilities for our fabric selection."

　　 At the same time of the activity, the "Milan Exhibition and Trade Center" overseas order meeting was opened, combining Milan's fashion elements with the textile fabrics of China Textile City, to build an international exhibition and trade center - "Milan Exhibition and Trade Center", which integrates fashion, design, exhibition and trade. This is an important opportunity for China Textile City to expand the international market and enhance the brand influence, It is also a key step to deepen international cooperation and promote the international development of the textile industry. In the future, we will make full use of Milan's international resources and advantages, strengthen exchanges and cooperation with international peers, and jointly promote the transformation, upgrading and innovative development of the textile industry.