Do Sophomores Run "Commercial" Newspapers?

He is the editor in chief of a journal of a university and painstakingly manages this newspaper. He does not know his true terms of reference, nor knows the principles and principles of running newspapers.

That day, he entered the newspaper office building excitedly. The confidence and naivety in the conversation were so attractive to reporters that we thought about it. A few days ago, a student in a university in Sichuan called Yi wood (a pseudonym) and entered the newspaper hotline. They said they were going to launch a first campus English Culture Festival in September. I hope this newspaper can do its endorsement media.

After some contact, Yi Mu came to our newspaper 23 days ago, and then he delivered his business card to the journalist in a solemn manner.

In the subsequent exchanges, reporters unexpectedly discovered that 2 of the students in the civil engineering department were planning a "commercial" newspaper covering the colleges and universities in their schools.

Don't you feel like a student?

Yi Mu answered this question: "our classmates in the dormitory admire me very much and think I am competent.

In February this year, I founded the "XX journal" together with my last brother. The newspaper has attracted a large number of English lovers in just a few months.

Today, the newspaper is well managed and well organized, so that the content is standardized and the quality is excellent.

At present, newspapers are mainly about expanding commerce, and are the most firepower and dynamic newspapers on campus. "

He told reporters with great pride, "the advertisement of our newspaper is signed by me. The 5 phase has drawn nearly 8000 yuan of sponsorship and in kind sponsorship."

The advertisement price list of "XX journal" was printed, which contained 7 price quotations ranging from 80 yuan to 800 yuan advertising.

In order to make a bigger newspaper, Yi Mu drew up the regulations for the management of newspapers.

The newspaper is divided into 7 departments: editorial department, typesetting department, interview department, training department, activity department, propaganda department, advertising department and so on.

The chief editor, deputy editor, President and vice president are set up.

Besides the rules of duty, regular meetings of newspapers, financial management and so on, the most important thing is the quantitative management of cadres.

Among them, the newspaper implements "performance award" system.

The newspaper will give material or economic rewards to those who make corresponding contributions to newspapers and make achievements in each newspaper. They will also select the best cadres and best members every month.

Yi Mu said: "the next plan is to expand the newspaper, all the colleges and universities where the school is located.

After that, we will look for the next successor and glory.

Since his parents are news units, he hopes to open an advertising agency and deal with the media in the future.

With the in-depth interview, he began to explain his business philosophy to reporters in detail: "I ran 10 times for the sake of coffee cat's advertisement, and I was patient to persuade each other, but I was afraid that the other side would not believe it, and he would also take his student card and examination certificate."

In the student coverage, the circulation volume (5000 copies per session) is used as a weapon to destroy customers.

According to him, on the day before yesterday, he successfully talked about the contract of "stone record" for a year, and brought the first big client to the newspaper. At the same time, China Mobile and glasses row became his "bag."

But the cost is that the average exam is only 65.5 points.

In this regard, Yi wood does not care: "college students can not be nerd, compound talents are popular!"

When you look at the easy wood that you feel is very good, the reporter can not help pointing out: "do you know this will be controversial?"

He did not understand: "I do not think there is nothing wrong with doing so."

"Is it a student's reward for material rewards to cadres?"

He answered, "distribution according to work!"

Who will manage the money?

"If you have special accountants, you can sign them."

"Do you know that the advertisement must be put on the record of the trade and Industry Bureau?"

"I don't know, but we are preparing to buy the official publication number. The reporter is also preparing to issue a press card, an interview card, and standardize it."

"Issuing a press card?

Holders of press cards must apply for special training before obtaining the qualification training certificate issued by the State General Administration of press and publication. They can not be issued privately.

"Ah?

I don't know. I will pay attention to it in the future.

A short dialogue shows his "innocence".

At the end of the interview, Yi Mu said that the original intention of his advertisement was to keep the newspaper running. The printing cost of the newspaper was about 500 yuan per time, and it was all free, so there was no real source of funds.

He said: "this business can better exercise yourself!"

Yesterday, the reporter called the provincial press and Publication Bureau on the issue of Yi wood, and the head of the Department insisted that the internal publications of the school must be strictly managed.

The official emphasized that internal publications were only allowed to be issued internally, and could not be commercially operated.

Otherwise, as long as it is verified, it will surely be repeated.