Guangzhou White-Collar Shanghai Sells "Creative Life"

A pair of water cups made from straw; a delicate photo frame produced by magnets; a Japanese cartoon puppy with a color detonation head and a table lamp made by a naughty boy.

This is the first shop opened by Zhang Jian, a white-collar worker in Guangzhou, in Milan Fashion Square, Shanghai. It is also the eighth shop where --MEWE's creative life has been opened in the whole country.

"One month after operation, the profit has exceeded 60%," he said.

"Zhang Jian said," creative products are different from art. They are not unattainable. But with creativity, we can make the products unique and the price rise. This is where our profits lie.

"Zhang Jian said frankly, the profit of creative products is higher than traditional ones.

He gave an example. In the past years, the lamps were mainly heated by wire heating, and the heating speed was very high, and the price was low. It was generally around tens of yuan, but with the cartoon shape and special switch of the naughty boy, the selling price was much higher than that of the traditional desk lamp, and the final price was 290 yuan.

"Because of the unique design, many young girls are willing to buy this kind of creative small household appliances, especially during festivals.

"He said.

At present, MEWE's creative life headquarters is in Guangzhou. The marketing mode of the company is similar to that of imitation. It is in the blank market area where competitors do not develop, and products that are similar or similar to competitors are launched to seize the market.

According to Dou Ying, sales director of the company, the company mainly engaged in the design and production of personalized clock, fashion photo frame, trendy small household electrical appliances, household goods, creative stationery, lovers' articles and innovative lighting. The company has more than 1800 products.

"These unique designs mostly imitate foreign products, and after pformation and reproduction, part of it comes from our own designers.

"Mr. Dou said with a smile.

It has experienced retail, regional joining, production, and domestic and foreign trade development stage MEWE Guangzhou Love Trading Co., Ltd., next will become a franchise chain based enterprises.

Zhang Jian said: "this store in Shanghai is our first franchisee. For the first time, our customer service center has made a special trip to Shanghai to assist in the opening and operation of the store. After a month's operation, we will have Shanghai white-collar workers to take over, and the cooperation between the two sides is also very satisfactory.

"Zhang Jian said that MEWE is not only a standard franchised store, but also a customized franchise store. From shop location to decoration, from staff training to operation system, from advertising to marketing strategy, all professional staff of the headquarters provide unified guidance and advice, providing a set of special value-added services for each franchisee.