Zhu Xianggui: Famous Brand Enterprises Should Have Higher And Farther Survival Goals.

The Seventeenth National Congress of the Communist Party of China will be held in Beijing in October 15th.

Among the 2217 representatives of the Seventeenth National Congress of the CPC, one group was represented by representatives from the non-public sectors of the economy. They became the focus of social concern.

In order to fully demonstrate its outstanding contributions, this newspaper has launched a series of reports from today's representative of the 17th National Congress of the non-public economy.

As a member of the Communist Party, as a business operator, it is a firm practice to do well in the enterprise, create more job opportunities, pay more taxes to the state, and improve the material and spiritual life of the workers, which is the most steadfast practice of the "Three Represents".

Zhu Xianggui, chairman of the newly elected 17th CPC Congress and party secretary and chairman of the group, said.

Zhu Xianggui, an old Party member, is also the representative of the 15th, the sixteen and 17th National Congress of the Communist Party of China.

As an entrepreneur, he stressed that "the three consecutive election as the representative of the National Party Congress is an honor that I will never forget.

Although I have done some work for the party and the people, there is still a considerable gap between the requirements of the party and the people and the honor I have given to me.

After 30 years of hard work, under the leadership of Zhu Xianggui, the Jiangsu group has gone to the world from the unknown village enterprise of Jianhu County near Lake Township South Village.

From seven or eight small workshops developed into the world's largest, the best economic efficiency of leather shoes manufacturers.

At present, the group has 1 well-known trademarks, 2 famous Chinese brands and 5 national inspection free products, ranking the first in the country for 12 consecutive years. It ranks among the 16 most competitive enterprises in the world, and is one of the most competitive Chinese enterprises in the world, and has become the largest single shoe manufacturer in the world.

At the beginning of the operation, there were no funds, no talent, no technology, four no plans, five no market, Zhu Xianggui and his companions worked in a shed, a pigsty changed into a canteen, and three masters made a bed.

They have no talent. They invite the teachers in the field with a sincere heart. When they do not have money to buy equipment, they use old abandoned "hornet nest" old shoe last. Without planning materials, they go quietly to the mountain area to buy, climb over mountains and run mountains, and walk through villages and households.

Through unremitting efforts, we have achieved great success.

By the end of 2000, Shanghai invested more than 4 billion in Shanghai, and founded a large-scale export base for leather shoes, namely, Yong Xu Shoes Co., Ltd., in less than a year, the first phase of the project was put into operation and became the highest shoe-making enterprise with the highest degree of modernization and internationalization in China.

Exports to the United States, the European Union, Brazil, Japan, Russia and other more than 40 countries and regions, France BCBG, the United States ALDO, Japan Samsung, yintengyang hall and other international shoe traders set up accredited agencies in Yong Xu, in Italy, the United States, Brazil, Japan, Russia and other 15 countries and regions set up their own marketing branch.

The successful exit of Shanghai's shoes industry has greatly promoted the position of Sinta group in the international retail multinationals, and has broken the brand barriers of the international retail mall. It has opened a monopoly hall in more than 50 foreign markets, such as Parkson, Beijing Pacific department store, Beijing SOGO Department store, Nanjing Golden Eagle International Shopping Center, etc.

At the same time, after becoming the national inspection free product, the Santi leather shoes were recommended by the China Brand Strategy Promotion Committee as China's famous brand products, plus the well-known Chinese trademark before it was reached.

Zhu Xianggui takes the enterprise as his career and life. No matter what difficulties and setbacks he may encounter, he is willing to go forward without hesitation.

After his success in career, he never satisfied and continued to sprint to higher and newer goals.

The reporter from the group saw a sentence like this: "we are lagging behind today."

This is a reflection of the spirit of the sendha people who never forget their own business: development is endless and creation is endless.

Sun Da requires every cadre and worker to read it every day at work.

In the face of brilliant achievements, employees are confident and proud, but never arrogant and complacent, because they know that they will fail and die if they do not want to make progress and satisfy the current situation, and from scratch, continuous innovation is the evergreen tree of enterprises.

People believe that famous enterprises should have higher and farther survival goals, assume responsibility for the society, consumers and internal employees, be enthusiastic about the cause of public welfare, repay the love of the society, and strive to promote the civilization and progress of the society.

The "student aid fund", sponsoring families with financial difficulties, organizing Chinese Star art troupes to consolate performances in the old revolutionary base areas, and so on, showed the appearance of the son.

We should take good examples and set an example in creating many provincial and civilized enterprises and implementing national policies.

Therefore, although the group is not interested in publicity, it often becomes the focus of publicity.

From Zhu Xianggui, the reporter saw the quality of a Communist Party member. "First, we must manage ourselves well if we want to manage the business well."

This is Zhu Xianggui's exhortation and encouragement.

It is these noble personality that formed a strong centripetal force and cohesive force in the staff of the group, creating an excellent internal and external environment for the development of the enterprise.

Zhu Xianggui often said that modern enterprises are a learning organization, and modern entrepreneurs are also learning entrepreneurs.

The books in Zhu Xianggui's Office Bookcase are regularly changed, and materials and photocopies on the desk are updated every day.

He not only humbly attached to his comrades as a teacher, but also established stable contacts with over 20 professors and industry experts and famous business planners in Peking University and NANDA University. He regularly exchanges, studies the international and domestic political and economic situation, and seeks strategies for enterprise development.

He runs around the market at home and abroad in 4 months every year. He goes abroad to go to dozens of factories, supermarkets and research institutes to conduct a lot of investigation and research. In the country's many macroeconomic policy adjustments, the group has never made major mistakes in decision-making, and has seized many development opportunities to enable enterprises to drive onto the fast track of development.

Zhu Xianggui said that the group is China and the world.

The goal of the company is to enter the world famous brand and strive to make the total economic volume of the enterprise break through 10 billion yuan this year. It has become the world's largest multinational shoe making enterprise and the famous brand in the world footwear industry, realizing the historical leap from China shoe king to world shoe king.