Paper Cutting Is Also A Way To Make Money.

Walking into the two floor of the workshop, it was easy to be attracted by the first store on the right hand side.

On the shop door is a piece of hand torn paper named "lucky auspicious". A simple and vivid elephant looks up to the sky and lifelike.

It has no paper-cut edges, but it is also rough and bold.

The creator of this piece is Zhao Runlan, a senior Chinese craftsman and a descendant of oriental charm cutting paper family.

Zhao Runlan is a native of Jinzhou, Hebei province. She grew up in the countryside when she was a child. Her mother Peng Xiuhui is one of the famous "clever women" in five li and eight townships.

"Clever girl" is the country's honorific title for those working women who are proficient in embroidery, paper cutting and independent creation.

"In the old days, there was a great demand for paper-cut in the countryside, such as window cuts, ceiling flowers and sacrificial flowers.

Zhao Runlan, who was born in the home of "smart woman", inherited mother's skills. In 1999, in order to celebrate the return of Macao, she and her daughter created a total of over 20 meters long large paper cut painting, and won the gold medal of the Chinese paper cutting century retrospective.

After winning the prize, people who asked for work at high prices came to the door. Zhao Runlan realized that paper cutting is an art and a way to make money.

Three years ago, Zhao Runlan's "Oriental charm cutting house" moved into a hundred workshops, not only creating and managing paper-cut works, but also making painstaking efforts to create a new paper art of hand tearing paper.

The paper cutting house sells works and sells handicrafts. In the oriental charm cutting room, the walls are beautifully cut paper and hand torn paper.

"The sales of tear paper here is the hottest," Zhao Runlan said. "Every hand tear paper is unique. It has a natural beauty of primitive art.

It is easy to tear the paper apart, but it is difficult to tear it out.

The idea of tearing paper must have a profound cultural background and support for life.

Animals have to be ripped, and characters should be torn and graceful.

However, in the paper cutting workshop, Zhao Runlan did not simply display and sell her works, but also teach her customers "skills".

There is a regular training course in the paper cutting workshop. The trainees are not only Chinese paper-cut enthusiasts, but also foreign tourists.

Zhao Runlan first taught everyone a simple hand to tear the butterfly and hoisted everyone's interest. "Butterfly is very simple, everyone can learn."

After they were torn off, they were presented to them in a photo frame one by one. They were very happy and fulfilled.

The process of "craft" not only spread the culture and skills of Chinese paper cutting, but also made a "business".

Zhao Runlan said with a smile that next Monday there were a group of American guests who wanted to learn to cut paper, and she also had foreign students in the paper cutting training class.

Zhao Runlan's hand torn paper attracted many audiences.

A picture of her hand torn paper, Mao Zedong, sells for twenty thousand yuan.

Although the works of large hand torn paper are expensive, Zhao Runlan and her daughter Pang Hui still focus their efforts on creation. "Innovation can maintain the vitality of art."

"Recently, she is busy with a group of celebrity hand tearing pictures with celebrities as the theme.

"A piece of hand torn paper has not been produced for a long time. The key lies in the creation and design.

"Zhao Runlan is also applying for the intangible cultural heritage for the oriental charm cut paper.

She believes that two things should be done to save the intangible cultural heritage. One is to create more works, to do well every exhibition, to let the world know the value and vitality of Chinese paper cutting, and the two is to do well in the teaching and dissemination of paper cutting.

123 is a new way to win the game. It's a lot of paper cutting products. How can we let consumers choose your products?

Zhao Runlan: we feel that the paper cutting goods are "not fresh", in addition to create a "hand tear paper", I did not expect to invest in the market received a warm welcome.

Therefore, when doing a commodity design in a certain field, it is not necessary to follow the rules, but to make a distinctive way to make a surprise move.

Wei