How Entrepreneurs In The Early Olympic Games Bypass Business Opportunities

For a large number of manufacturers, their opportunities are mainly from the successful bidding to the pre Olympic stage and the Olympic Games held on the eve of the Olympic Games, and the opportunities for SMEs are mainly in the post Olympic stage.

How to seize the opportunity is one of the keys to victory.

As soon as the announcement of the "Fuwa" mascot has been released, it has been selling very hot all over the country, and has been selling well for a long time, causing a rush of rush buying, and the mascot products have been sold out again and again.

This has made the Olympic mascot's franchisee happy.

At present, there are no more than 5 enterprises in China that have the right to designate the Olympic mascot, of which 3 are Zhejiang enterprises with a keen sense of smell, namely, Jun Yao group, Wan Shi Li group and BEIFA group.

According to introduction, the main products of the Olympic mascot include toys, clothing, clothing, bags, stationery, precious metals badges, badges and so on. There are nearly 6 categories of nearly 300 kinds of merchandise.

Among them, there are children's consumer groups, the price is only 8 yuan a mascot fluorescent pen, there are high-end collectors, worth tens of thousands of precious metal medal.

Experts predict that the Beijing Olympic mascot will surpass the Sydney Olympic Games 213 million dollars and the Athens Olympic Games 201 million dollars, and may break through 300 million US dollars, approximately 2 billion 400 million yuan.

Like all previous Olympic Games, the Olympic Games must be licensed by the Olympic Committee.

Franchise includes franchise and franchise.

The demand for the right of production is relatively high, but the huge profits still make businesses attack and try to get a share.

As early as February 2005, Jun Yao group formally applied to the Beijing Olympic Organizing Committee for the production of mascot.

In May, the Beijing Olympic Organizing Committee visited the production site and conducted a comprehensive inspection and grading of the Jun Yao group from the hardware and software of production qualification, credit level and environmental protection according to the relevant international standards of toy production.

In June, Jun Yao group finally obtained the qualification of plastic toys for mascots.

In order to obtain the concession right of Olympic products, we must go through the strict screening process of the Olympic Committee, and a single outstanding enterprise will not necessarily be granted the franchise. Only those enterprises with balanced development and strong comprehensive strength can stand out.

Even from the workers' dining environment to amateur leisure life, they are included in the examination category of the Olympic Organizing Committee.

For small and medium-sized investors, it is not easy to taste the taste of "Olympic cake".

Compared with powerful enterprises, small and medium-sized enterprises have some hopes of obtaining the right to license production, and the threshold for the franchise is not low. According to the provisions of the Olympic Organizing Committee, businessmen who have been granted the qualification of Olympic merchandise franchising must sign an agreement with the Beijing Olympic Organizing Committee. The agreement stipulates the behavior of enterprises from 8 aspects.

Since the launch of the Olympic market plan, the Olympic Organizing Committee has approved 10 enterprises such as Beijing Lining sporting goods company, Beijing Tian Cai textile and garment company and Beijing Gong Mei Group as Olympic merchandise franchisee.

According to the OCOG regulations, dealers should have at least 3 years of retail experience, and the first distributors in Beijing have more than 5 years of retail experience.

Not only that, such as the location of the counters, area and other details, the Beijing Olympic team appointed someone to clash.

In addition, the franchisee has to pay the minimum margin in addition to the royalty rate of 10% concession rate, which is generally 30% of the total annual concession fee per contract year.

Although many small and medium-sized enterprises have the opportunity to participate in competition, there are few finalists.

Although there is little hope for the finalists, many enterprises still sharpen their heads and want to get in because the franchising of Olympic products is lucrative.

At present, the larger expenses of the franchisee are mainly the royalty and part of publicity expenses besides the daily expenses of the shops, of which the concession fee is about 10% of the selling price of the commodity market, while the publicity fee is 3% of the turnover of the Olympic Organizing Committee.

According to the 60 percent off prevailing price of clothing industry and the average proportion of 10% of the Olympic Games Organizing Committee's expected profit, the monthly turnover of an Olympic franchise can reach 200 thousand yuan, which will achieve 10%, that is, the net profit of 20 thousand yuan.

At present, as of the end of August 2005, 27 Olympic licensed retail outlets have realized sales of RMB 600 million yuan, with a maximum daily sales of 181 thousand and 300 yuan per store.

If each store has been opened for a year, the average monthly sales per household will be close to 2 million yuan.

The prospects for profitability are very attractive.

There are still opportunities in Beijing. The Olympic Games market development plan of the Beijing Olympic Organizing Committee is divided into three stages: the trial run period from 2004 to 2005; the official starting stage from 2005 to 2006; and the accelerated development stage from 2007 to 2008.

According to the introduction, 70% to 80% of the Olympic concession merchandise sales were completed in the year and the year before the Olympic Games. From now on, sales in the 3 years generally account for less than 3 of the total sales. There will be a large number of franchised retail stores starting from 2007.

That period will be the most profitable and competitive stage.

Obviously, it is not the best time for small and medium-sized enterprises to enter.

But bad timing does not mean there is no chance.

In the peripheral market of mascot production and development, Zhejiang enterprises, which are famous for their small commodities, quickly captured business opportunities.

For example, the Shuguang printing industry group in Wenzhou got the right to fix the "Fuwa" spot, while the Zhejiang Jinniu industry and Trade Co., Ltd. took over the processing and wholesale production rights of many mascots and handicrafts.

In addition, many enterprises in Yiwu are trying to "celebrate" with the Olympic mascot.

The practice of Yiwu people is strong.

In 2000 Sydney Olympic Games, half of the national flag, Olympic flag and mascot banner were produced by an enterprise in Yiwu, Zhejiang.

During the 2004 Olympic Games in Athens, Yiwu's trinkets did not miss the opportunity. The value of exports to Athens amounted to 40 million yuan.

Facing the huge business opportunities of the 2008 Beijing Olympic Games, Yiwu enterprises will not give up this opportunity to make a fortune.

From franchising to all kinds of Olympic souvenirs, some Yiwu enterprises are secretly struggling to share an Olympic economy cake.

Liu Yongsheng, the jewelry operator, saw the business opportunities of ornaments.

Although there are no [FS:PAGE] related accessories in the market, he believes it is only a matter of time.

Moreover, compared with Fuwa's intellectual property issue, the market space of Olympic ornaments is much larger, because jewelry can be used as a souvenir or a gift.

Liu Yongsheng knew that during the Olympic Games, foreign tourists would bring some souvenirs with Chinese characteristics back, and the accessories could occupy the market.

Now, many Yiwu jewelry companies are going to design products related to the Olympic Games.

In the plush toy market in Yiwu International Trade City, wholesalers receive many calls for wholesale "Fuwa" every day.

But "Fuwa" is an authorized product, not everyone can get its distribution rights.

However, the news gave them hope. Because the "Fuwa" has been selling well, the Olympic Organizing Committee has decided to expand the production of "Fuwa" and is seeking more partners.

Many manufacturers of plush toys in Yiwu, Dongyang and other places have heard the news and are actively contacting with the parties concerned. It is said that some enterprises have already been listed on the list of the second batch of licensed manufacturers.

Many small and medium-sized enterprises also face a difficult problem. Although they know that the Olympic Games have unlimited business opportunities, they do not know where to start and how to make their enterprises hook up with the Olympic related industries.

Enterprises should first pay close attention to the website of the Beijing Olympic Organizing Committee, or contact the market development department of the Beijing Olympic Organizing Committee to get relevant information. In addition, they can conduct market research and investigation, open up innovative ideas, and cooperate with authorized and successful enterprises to develop related products.

In addition, it can give full play to the flexibility of small and medium-sized enterprises and enter into industries that are highly related to the Olympic economy.

The Olympic business opportunities seem to be a long food chain. Every node can survive many businesses. If SMEs choose a breakthrough point, they can earn a full pot.

From Olympic project construction to urban greening projects, from the design of ticket forgery to the food eaten by spectators is full of business opportunities, depending on whether you can seize the opportunity.

The Olympic Games are not only the sight of many businessmen, but also the source of their business opportunities.

Thanks to the pull and influence of tourism, the business and catering industry will have a larger growth.

At the 2000 Sydney Olympics, the number of food sold in the Sydney Olympic Park was amazing: beer was 10000 cups a day, cola was 70000 bottles per day, pizza 2000 a day, hot dogs 3000 each day.

This is evident from the Olympic economy of the catering industry.

It is predicted that in 2008, the number of inbound tourists in Beijing will reach 5 million, and the number of domestic tourists will reach 120 million.

The experience of a small fast food company in Korea is worth our reference.

The company sees the Korea Japan World Cup as a good opportunity to become a fast food giant in the world, and timely launch a fast food called rice mixing, which has been a great success.

Now, the company's "mixing rice" has been exported to the United States and Germany through the influence of the world cup, with a monthly export volume of 200 million won.

There are many similarities between Korean "mixing rice" and Chinese food. Since "mixing rice" can play such a role, Chinese catering enterprises are promising.

Among the three concepts of the 2008 Olympic Games in Beijing, the top priority is the "Green Olympics". We can see that environmental protection plays an important role in the Beijing Olympic Games.

He Yongcai, the owner of Wuyi Oriental tea garden, believes in the business opportunities that the Olympic Games will bring to him.

In the flower garden near his office, Lagerstroemia indica, Magnolia, cherry blossoms, Begonia and many other flowers and trees have grown to seven or eight cm in diameter.

All these flowers and plants are prepared for the greening of the Olympic Games.

In the spring of 2006, several flowers and trees were pported to the base of the outskirts of Beijing. After a while, they were pplanted to the Olympic stadium or office space.

To cooperate with the sponsors of the Beijing Olympic Games, to supply upstream products or provide distribution services has become a shortcut for SMEs to take the Olympic express.

Sun Hujiang, deputy general manager of Sichuan link news Technology Co., Ltd., is striving to secure the tickets for the 2008 Olympic Games. They hope that they can develop the digital watermark anti-counterfeiting system for the Beijing Olympic Games.

According to Sun Hujiang analysis, the Beijing Olympic Games will print 110 million tickets, with a cost of 2 yuan per ticket, which is a large 220 million yuan market.

As far as construction industry is concerned, Beijing is undoubtedly one of the most competitive cities.

At present, more than 4000 qualified builders have been stationed in Beijing, and many builders are running the Olympic Games almost every day.

At present, there are some super enterprises participating in the bidding of the main Olympic Games.

Because the Olympic Organizing Committee puts forward the way of "bundling business", that is to say, after winning a bid, a company will complete many business such as Olympic main project design, construction, property management and 20-25 year venue management.

This is unbearable for many construction companies.

Therefore, it is almost impossible for some small and medium-sized construction enterprises to contract the main Olympic projects. Only through subcontracting or looking for opportunities from extension projects such as greening and decorating.

Experts believe that for a large number of manufacturers, their opportunities are mainly from the successful bidding to the pre Olympic stage and the Olympic Games held on the eve of the Olympic Games, and the opportunities for SMEs are mainly in the post Olympic stage.

How to seize the opportunity is one of the keys to victory.

Therefore, ahead of schedule and effective operation, turning challenges into power is the best opportunity for all regions and enterprises to expand their total economic volume, enhance their core competitiveness and strive for brand innovation.

However, because of its small scale and poor risk tolerance, SMEs have many deficiencies in the competition of the Olympic economy.

Moreover, these weaknesses are difficult for SMEs to overcome.

Some enterprises are still in the stage of OEM, and can not directly enter the Olympic market. At the very least, they are doing pre processing, and their profits are being grabbed by a few brands.

In this regard, some experts suggested that small and medium-sized enterprises should unite to form an integrated production and marketing joint stock company for Olympic merchandise.

The effect is three: first, the right to use the Olympic logo will be obtained by CO financing, and the entry fee will be reduced by scale production.

Two, we should strengthen joint efforts and curb bad competition. We can complement each other and set [FS:PAGE] market research, design innovation, scale production and market sales as one.

Three, after enlarging scale, we can gather strength, defeat competitors and improve our reputation.