How To Earn 10 Billion In 5 Years?

In the spring of 2006, China was at such a stage of development: Entrepreneurship and innovation became the most resounding words in this era, accumulating wealth for the enterprises, Contributing Taxes to the state, and creating employment for the society.

It was in such a spring that China CCTV opened a different project in the past, the big inspirational entrepreneurial TV activity - "win in China".

It has stirred up the entrepreneurial boom of 1 billion 300 million people in China.

There are many profitable businesses in the world, but many of them can't do that.

For example, oil, for example, electricity, for example, real estate and so on.

We should ask where we should start.

We also need to ask whether there are any rules to follow in order to succeed in business.

Or, further, is it possible for a person to earn 10 billion in five years?

If possible, is there such a way?

Wang Zhaohui, the founder of the soup of nourishing and nourishing soup, gave us the best answer with his own action.

Wang Zhaohui, who engaged in marketing consulting industry for more than 10 years, began the industrialization era of tonic soup in China, bringing the ancient and endless soup culture to China.

"China has thousands of years of soup culture," he said. "The oldest recipe in the world was made by the Chinese laboring people before 2700. This recipe contains more than ten kinds of soup.

We invented the earliest soup, but in China, we don't have a world-class soup brand. This is a pity for Chinese people.

So I want to promote Chinese soup culture and build the first Chinese soup brand through many years of preparation and integration of China's excellent resources.

The listing of the brand of the Tsing Tang soup has attracted the attention of many franchisees.

The market of Chinese tonic soup is an open virgin land. The discovery of the blue ocean by the polyclinic hall is a gold mine in itself.

So what kind of marketing mode did they take?

The biggest problem facing the market is the question of how to enter the market at low cost with the attitude of a newcomer.

This is also a problem for all enterprises.

The conclusion of poly medicine hall is that we must not take the differentiated route.

Differentiation is the pass of market leaders, but the epitaph of the weak.

Two brands that are exactly the same in the market can not coexist peacefully with one another. One brand must reject another brand.

If the two brands achieve the best coexistence, their positioning must be opposite.

This is Wang Zhaohui's analysis of the competitive market.

In the early market strategy, the poly medicine hall is the location line for the gift market, the gathering hall for nourishing soup, which is very suitable for gifts. Dove soup, black chicken soup, steak soup, chicken soup, moon soup, post soup, knife soup are all very familiar with Chinese soup.

But thinking of competing with this giant monster is still a strategy of self defeating.

After a long time of market research, poly hospital believes that in the current market for soup, it is necessary to make medicinal food soup. The main group should be hospitalized patients. Why do we say so?

The answer is that the hospital market is very unique, according to the survey, there is no soup soup products to develop and produce for this market.

As for the hospital market, more specifically, the hospitalized patients in the hospital market.

A person who has been hospitalized is sick. In addition to taking medicine during hospitalization or recuperation, he also needs a certain nutritional supplement, and this nutrition needs to be functional.

This new market is called the nutrition market for hospitalized patients.

The tactics came out: focus on the hospital market, for children, surgery, fracture crowd and so on.

How can we let consumers see the products of Ju Yi Tang?

This is faced with the problem of channel construction.

The basic thinking conclusion is that we should go to the store mode.

"This is a conclusion drawn from the experience of many successful products and the special positioning of the product of the polyclinic."

Wang Zhaohui said.

The 1 channel 1+X mode, namely 1 stores in 1 hospitals, is widely used in hospitals and hospitals.

Among them, "X" refers to marketing means, which can be publicized by using soft resources, advertisements, publicity columns in hospitals, internal newspapers and publications.

The first step is to build two stores.

We should make two sample markets and explore ways to build and popularize the market.

The second step is to develop franchising chains after two stores mature.

"We have a very large entrepreneurial population in China. We provide them with a mature mode of making money, and I believe that many people will invest in this project."

Wang Zhaohui's explanation is that the goal of building a hospital is to take Shandong as an example. There are 17 cities and more than 100 counties in Shandong, which are built near the entrance of each county's Hospital, and 100 stores can be built in the province.

They aim to build 200 to 300 stores in three years, and build 800 to 1000 stores in China in five years.

Each store has an average daily sale of 3000 yuan, with an average annual sale of 1 million per store.

For three years, the company has achieved sales of 200 million yuan.

What about five years?

In the next five years, there will be a soup industrial cluster represented by the polyclinic hall. Through the efforts of this cluster, a soup industry chain will be formed in China, thus leading to the development of the upstream and downstream industries.

It is estimated that 10 billion of the industry will be sold in the future.

Wang Zhaohui said confidently.

This is not very new. Actually, it is KFC and McDonald's franchising.

However, whether or not a project can be replicated can be replicated quickly and replicated for a long time, which is the key to the problem.

The innovation of poly medicine hall is that it found a tonic soup market with strong consumer base in China, and realized the industrialization and standardization of soup in seven years.

Coupled with detailed market research, fruitful marketing strategies and implementation, the achievement of the gathering hall today.

Anyway, all innovative ideas and actions deserve blessings in today's China.