Online Shop Spawned Entrepreneurial Climax

Financial tsunami and employment pressure are spawning a new upsurge of entrepreneurship, and more and more people choose to put their business chips on the Internet.

A year ago, Tong Li was not satisfied with the work of the floor receptionist. She loved to shop online, and she opened a shop to sell clothes.

Unexpectedly, some seemingly unattractive clothing after her careful collocation, actually get a lot of "Mei Mei" favor.

Since the beginning of spring this year, she has sold more than 100 hot pants.

In Nanjing, Tong Li has thousands of girls on the Internet.

Others are working on the Internet.

Mr. Wang, 28, is a software engineer who has worked in a Canadian software company and a medical website.

For a long time, Mr. Wang has spent more than 6000 yuan in monthly income and led a relaxed life in urban white-collar workers.

Mr. Wang, a friend who works in the glasses company, said that if Mr. Wang is interested in investing in online optical shops, he can help solve the problem of purchase channels.

In this way, Mr. Wang achieved a leap from "employee" to "boss" in a short time, selling all kinds of brand contact lenses to women aged 18 to 35, and earning no less than 3000 yuan a month.

With the popularity of Internet in China, the annual turnover of China's online shopping market has exceeded 100 billion yuan for the first time in 2008, reaching 120 billion yuan, an increase of 128.5% over the same period last year.

Online shop, because no need to invest a lot, and no age discrimination, and therefore become the choice of many people to start businesses.

In 2008, more than 5000 people open shop in Taobao every day, increasing 200 thousand online sellers every month.

Among them, 70% of online shopkeepers are distributed in five provinces and cities, such as Jiangsu, Shanghai, Guangdong, Zhejiang and Beijing.

According to statistics, at present, there are only about 3 shops in Jiangsu province relying solely on network operation in Nanjing.

Other than relying on physical stores for sale, others do not need to apply for business licenses.

The online shops are not making money online. You only need a computer to access the Internet, a digital camera can take pictures, and then register a user name on the personal trading website, basically you can open a shop.

However, not every online store can collect gold on the spot. At the beginning of the network, gold rush people often face challenges such as picking goods, reputation and distribution.

Miss Lu and Miss Lu often surf the Internet and have four or five sources of famous pregnant women's clothing brands, but customers still browse less.

In her personal chat "QQ", she needs to explain to customers again that the product is "genuine".

Nevertheless, many people are still worried about the reputation of online sales, so the goods she basically entered is still at home, and has been "stuck" into more than 10 thousand.

As for online stores and offline stores, the demand for personal capabilities is very high, including good market judgement, price analysis, network promotion and enthusiastic service awareness. The source of goods is also a big problem.

"I have to invest a lot of time to search for creative, especially inexpensive, inexpensive things," said millet bear, who sells special toys online. "We also need to wait for customers to consult online, and try to give them satisfactory answers so that they can become the next buyers."

To do this, it is obviously not easy for online stores to open more today. Those who have accumulated higher popularity and credibility will not be worried about the business, and if the newly opened stores want to attract attention, they must spend more energy on product quality and service.

One month online shop, millet bear the deepest feeling is a word "tired".

Despite the urgent need for standardization and training, there is still an increasing demand for entrepreneurs starting online.

Chen Shuying, Taobao business director, said: "it's best not to rush to start a shop, but to learn to be a buyer to understand the environment, and then to know which group of consumers you know better."

Before starting a business, it is best to receive free entrepreneurial training from government departments.

In this article, Chen Shuying suggested that the first part of the online shop may take a part-time job and use the existing resources around the market to expand the market.

She also reminded that at present, some intermediary companies sell similar pyramid selling models on the Internet, which should cause concern.

There is a laid-off worker. After training, he followed an intermediary recommendation. He chose a mosquito repellent acoustic wave product. He must buy more than 4000 yuan at one time.

He himself did not understand this patented product and sold only 3 units in a few months.

In order to let entrepreneurs succeed in their dreams, governments around the world are also pushing for online entrepreneurship.

For example, Nanjing's Bai Xia District will set up a "demonstration base for encouraging university students to start their business" in the "Tao Tao lane" in the near future, helping the online shop, and giving the students with entrepreneurial intention 2000 yuan to start the Fund Award as appropriate.

If the entrepreneurs enter the city or District Pioneer Park, they can enjoy the rent subsidy matching the investment amount.

Miss Lu, the first shop to open 15 square meters in Tao Tao lane, now has a large number of loyal customers. Although her shop is small, her business has been booming.

Xu Qiyun, editor in chief: