Baidu Robin Li'S Investment Advice For Entrepreneurs

The first move: looking forward to two years, when Robin Li abandoned the doctor's hat in America and worked hard, the most popular IT business in the United States was electronic commerce.

Millions of people have been struggling to squeeze on the promising network train, or even throw away the industry they are familiar with.

Robin Li did not follow big Liu into the field of e-commerce, but quietly walked to the field of Internet search which few people still asked for.

Because he saw the tremendous impact that search could have on the Internet world.

Robin Li told the eager young people: we must have a look ahead for two years.

Follow the trend and catch up with the trend. What you eat is probably just a cold meal.

The second trick: to promise less and to cash in more than a few words -- "how long can this project be completed?"

"6 months."

"4 months?"

I'll give you 50% more. "

"I'm sorry, I can't do that."

This is a dialogue with a client at the beginning of Robin Li's business.

Later, the client told him that he was very satisfied with Robin Li's refusal, because it reflected that Robin Li was a real and steady person, so that his product would be guaranteed in quality.

The third move: when you don't need money, you can borrow money. In the process of starting a business, "money is everywhere, no money can't be done" is an irrefutable truth.

In the US Silicon Valley, every day there are companies that have venture capital to build a faction. Every day, companies are closed because of their shyness.

Robin Li believes that investors must seek investment when they do not need money.

It's Robin Li's style to spend half a year doing half a year's work.

He believes that this will ensure that half of the money is still in its grasp.

In such a situation, you will be invincible if you borrow money from investors.

Because "even if I can't borrow it, my company will not collapse at once".

In this case, the new venture company can only behave like a man when seeking investment, so that he can be able to discuss specific matters with investors on an equal basis.

When investors see that the company is in good shape, they think they will be happy to invest.

"Don't easily give the initiative to investors. No one will be happy in the process of starting a business."

Robin Li warned young people to start a business, "we must borrow the money we need next time we are not short of money."

The fourth trick: to distract customers from the beginning of their business, entrepreneurs often laugh at one or two fixed users.

"Maybe I can't cry any more soon."

Robin Li said so.

When he first came back to China to start his business, he mainly served several major portals.

These websites occupy more than 10% of the company's revenue. Any loss of a customer will have a great impact on the company's efficiency.

"Fate can only be grasped in its own hands, and must not be manipulated in other people's hands."

The fifth trick: don't prematurely pursue profit. Premature profit is to reduce investment in technology.

Robin Li believes that an innovative company must invest heavily in technology.

Only in this way can he be in the lead or even monopolize in technology.

And this kind of lead will bring great rewards to enterprises in the future.

It is irrational to sacrifice profits in the long run of enterprises.

The sixth recruit: focus on your own field. From the establishment of the company in 1999 to the present, 4 years, the Internet world is in great depth. The "online game" and "SMS platform" have made a strong debut. Many people have made a fortune in the first place.

And Robin Li said he was only doing one thing: search.

He said many people had encouraged him to get involved in online games, text messaging and other fields, but Robin Li did not do so.

In his eyes, his company and his own field still have very deep potential to be excavated. What he has to do now is to constantly update the field of search.

"In the next few years, Baidu will only develop in the field of search," he said.

Robin Li said.

The seventh trick: to keep up with passion, an innovative process is by no means a smooth sailing process.

If there is not enough love and passion, entrepreneurs will be hard to keep up.

So, Robin Li said to young entrepreneurs, first, make sure you love and passion for this business, then start your own business.

"I choose to give up my Ph.D. degree to start my business, not for money, but for my love for this industry.

At the same time, I am not totally ignoring the factors of money, but I always believe that in today's society, as long as you give good products to the society, the society will give you more returns.