Investment Website: Design Website Profit Model

The earliest research website profit model started from the community website, then studied the industry website and functional website, and felt that after studying it thoroughly, and then looking at any website from the profit mode, it was all the same as TCM patients.

This is probably related to bullshit marketing research all these years.

In fact, the profit model of the website is the core content of the website marketing promotion, and most of the webmasters are lack of in-depth research on marketing, so they always scratch the edge in the profit pattern.

Shi Yuzhu has made the way to win money, some players have already smashed into hundreds of thousands of players, and smashed tens of thousands of players. Thousands of players are simply not counting anything, because Shi Yuzhu knows too much about marketing.

So he pays more than a billion dollars a month.

Chen Tianqiao is not his opponent. It's not because Chen Tianqiao's grand is not fun, but once he doesn't receive the monthly fee, he knows how to make money, but how can he make money abroad?

In the past, I think the profit model is to manage the website. Now I understand that the profit model is just a kind of "marketing design".

Let's take a look at the community profit pattern that has huge popularity. It's a mess. Advertising is also a drop in the bucket. We really understand that the era of Internet technology should be completely ended, and the era of winning the market is long overdue.

Those websites that are rich in popularity and can't win profits are really deserved.

It is said that the profit pattern of the wheat field is still not out of the conventional profit pattern of the traditional Internet, and it is vague.

The profit model should not be temperate and frugal. This year, the profitability of the profit-making model will be discounted. It is even more difficult to make money in a profitable way.

To create a clear profit model should be the basic premise for future website establishment. Clear profit pattern instead of popularity aggregation capability is the real direction of website development.

As long as the profit model is clear and effective, it is natural to gather the crowd, because: if you let him take the money on his own initiative, he will pay for it and worry that he will not play.

In view of the current Internet, few people spend a lot of money for urgent use of the demand. The machine can not be used without software. Who will spend more than 1500 on buying a system disk and spend more than 4000 on buying a set of OFFICE is an example.

Antivirus software has to be installed. The best way for the public to pay is to follow suit.

MP3 needs to install songs, but Chinese users are still used to download them for free.

Why do people pay money?

What kind of products can people pay?

Most of them are never products or projects with current market demands, nor are they tools that are protected through technical barriers, but rather products between users' desires and real needs in order to allow customers to dig out their money.

As long as the real demand is a red sea, the result of the Red Sea is that everyone is free.

Therefore, the first element of the profit pattern design is the location of the content and the different way of user experience.

The second is to let users achieve the relationship between supply and demand through self-organizing and systematic completion. The website is just "tapping", which is just like the current society: some people feed some people, and the government can collect taxes and management fees.

Anyone who wants to collect all the money from the user is the QQ coin. Be careful that people go to your treasury to get lots of money printed.

The "ant net" has already had the obvious characteristics of differentiation.

So ant net has a good premise to establish clear profit pattern.

As for how to play what kind of user experience we can afford to pay, this is the "profit model clear" content.

On the Internet, do not expect to sell things that others do not have. They can only provide a stage for hackers and crack experts to display their talents. The Internet can sell efficiency and effectiveness, and can spend money without money. This is the key to long-term profitability, just like the mailbox, QQ show, toll collection props and so on.

Since the profit model is a kind of mode, the operation process and means are very critical, which is more important than the design of charging content and project.

This is the difference between Chen Tianqiao, the game king, who sells the set top box and loses money, and the new game Shi Yuzhu sells virtual jewels to make money.