Ma Huateng Stealth Low

Nowadays, in China, not many people do not know the chatting tool represented by the cute little penguin image - QQ. every day, in its "tick", people who know or do not know each other meet and know each other on the Internet, such as face-to-face communication, sharing their joys and sorrows.

QQ has been with us for 9 years.

Today, there are not many people who know the founder of QQ.

In 2004, it was awarded "CCTV Chinese economic annual figure - annual new sharp prize"; in January 2006 it was selected as the world's most prestigious international economic organization - Davos Economic Forum "global youth leader"; Hong Kong Polytech University's fourth Golden Bauhinia Cup Outstanding Entrepreneur Award; in December 2006 it was selected as the ten largest financial figure in China's IT; in June 2007, the world brand forum "100 people living in China", he was the chief executive of the Shenzhen Tencent computer system Co., Ltd. - Ma Huateng.

Ma Huateng, a 36 year old man, is low-key. Strangers have never recognized him in a company elevator.

He's just writing software.

But it is such an astounding young man who doesn't show much publicity, but with QQ's little chatting tool, he has created amazing records for the world.

In 1998, Ma Huateng founded Shenzhen Tencent Computer Co., Ltd., in February 1999, Tencent independently developed an instant messaging network tool based on Internet, namely, TencentInstantMessenger.

As of March 2007, the registered users of Tencent QQ had reached 597 million 900 thousand yuan, nearly 1/2 of China's total population, becoming the world's "third largest population" with a net profit of 1 billion 60 million yuan, far exceeding Baidu, Sina, NetEase and Sohu, becoming the best profitable Internet Co in China.

In just 9 years, Ma Huateng, a software engineer, has become the leading figure in China's PC world.

He not only changed the lifestyle of nearly 600 million people, but also created a model for the development of the Internet instant messaging industry.

In China's IT world, Ma Huateng, who is sitting on billions of assets, remains a vigilant and sober entrepreneur.

"The development of China's Internet is always changing. No company can keep up with it. So whenever the outside world says Tencent is successful and how to lead, I am still sober.

I do not think Tencent has been very successful at the moment, and it is very necessary for me to maintain a cautious attitude towards work and adequate crisis awareness.

Ma Huateng said.

Today, Tencent has developed from a simple instant messaging service provider to a comprehensive Internet Co with instant messaging, sales, news portal, online games, interactive entertainment and so on.

After the booth is spread, how should we cover them?

Can the free mode of e-commerce and advertising revenue really lead Tencent into the palace of wealth?

"The Chinese market now has many opportunities, but today's leaders are not necessarily the leaders of tomorrow."

Ma Huateng is calm about this.

In 1984, Shenzhen, China's first special economic zone is being built in full swing.

A 13 year old boy set foot on the hot land with his parents.

The young and vigorous land gives young people endless fantasy and longing.

But he probably never dreamed of it. Over the past 20 years, he has become a figure in the Chinese PC community.

Ma Huateng, a child who loved astronomy very much, once dreamed of becoming a great astronomer.

After a hard collision between reality and ideal, in 1989, he was admitted to the computer and applied speciality of Shenzhen University in 18.

After all, astronomy is too far away. I prefer natural science. To go online may be related to my preference for science and technology, and I am more interested in the unknown world.

It is more exciting to find that changes can be made through knowledge and technology or progress in a world.

Ma Huateng said.

Although Shenzhen is located in a corner of Southeast China, it has quickly become the forefront of China's reform and opening up with its special economic zones and its regional advantages.

Shenzhen University, which is located in the national economic center, has a history of more than 20 years, but it has outperformed many famous institutions in terms of talent innovation. Shi Yuzhu, President of the giant group and Zhou Haijiang, chairman of the red bean industrial Limited by Share Ltd, all come from this young school.

Shenzhen, a land of great virtue, gave Ma Huateng the power of his dream and the soil of his ambition, so that he was grateful to the city after his success.

Ma Huateng has shown unusual talent in computer science at school.

"He helped the school maintain PC software, conquer all kinds of computer viruses, program and lock the computer hard disk of the school computer room.

His idol has always been a master programmer in UNIX and C language.

Ma Huateng, a friend from a college classmate, couldn't help but sigh.

After 4 years of professional training and learning, Ma Huateng's talent in computer has gradually pformed into solid technical ability, which will enable him to set foot in the PC world in the future.

When I first contacted the Internet, I knew it was useful.

I have a purpose to choose, not just to play, but to play because I want to know why this thing is good, why the user likes it, is trying with a kind of research mentality. "

In 1993, after graduating from Shenzhen University, Ma Huateng entered the mobile communications and Communication Development Co., Ltd. as a software engineer and engaged in research and development of the Internet paging system.

During the run of the company, it was the Chinese people's stock market fever. Ma Huateng had a vision of finding business opportunities and worked with people to develop a "share card". The software was red and red, which was sold out of the SEG electronics market in Shenzhen at that time. When the Internet was established, the Internet was not as golden as it is today. But Ma Huateng knew more friends, including Ding Lei, the boss of NetEase.

It is probably no exaggeration to describe China's Internet industry.

In the past 9 years, Ma Huateng has been standing at the forefront of China's Internet industry.

Compared with the tumultuous impetuosity of the business world, Ma Huateng himself is rarely seen by the media or the public.

Some people often say, "big hidden in the city."

In my opinion, Ma Huateng is like Zhu Geliang of the Three Kingdoms, and he managed to win in a tent.

Under the surface of steady and gentle appearance, the wisdom and strategy of entrepreneurs are hidden.

Ma Huateng's hometown is Chaoyang, Guangdong. Chaozhou's deep rooted marrow of the business and entrepreneurial spirit are deeply embodied in Ma Huateng's entrepreneurial philosophy.

As the first batch of settlers in Shenzhen, Shenzhen gave Ma Huateng the space and soil to set ideals and ambitions.

Ma Huateng was lucky to have both time and place.

The age of a man can make a proud son and destroy him easily.

Nowadays, people only see the strength of Tencent, but do not know that every time Tencent enters a new field, it starts with the beginning of the corner, patiently accumulating power, and never has a strong contact with a strong competitor. Until the opponent fails, he begins to seize the field quickly and grasp the initiative of the situation slowly.

Such a change of mind and the act of thinking again and again make Ma Huateng unable to move forward and remain independent and sober minded forever.

"Safe and steady, plan and move", in the Internet of this impetuous and eager for success in the arena, successful people often belong to Ma Huateng who is calm and calm, no matter how to publicize, but is good at analysis and foresight.

Ma Huateng's sensitivity to the market and his ability to learn from imitation are the main reasons why he has always been successful.

Ma Huateng never denying that QQ first appeared as an imitator of ICQ in front of Chinese users, but the success of QQ alone was impracticable.

This requires both technical support and accurate judgement of market demand.

Ma Huateng's OICQ family was not the only one to imitate ICQ's IM software, but why did Tencent insist on it and grow it?

Ma Huateng said, imitation is just because standing on the high side, see the possibility of success.

But how to build your own brand?

His practice has proved that we must firmly grasp the key points of technology and products, use it for ourselves, be good at grasping the consumption characteristics of the market, and innovate on the basis of imitation, which is the fundamental competitiveness of enterprises to develop.

After resigning from the post of president of Tencent Inc, Ma Huateng devoted his energies to the strategic decision and deployment of enterprises.

Every day he divides his work into two parts: the internal question of man, and the external look of "what to do in the future".

And every day, he will see several rounds of IT websites. Once he finds any suitable innovation, he will try to pplant to Tencent.

Nevertheless, Ma Huateng never led the shelf.

In the company, he practise a culture of equality for all, advocating the name of English from top to bottom.

A senior staff member said that if an elevator can only hold 20 people, Ma Huateng will be the last to come up and no one will give him the location.

It is such a leader who does not show off his face but leads the Tencent Inc to make a clean sweep.

What he values is not the title of the leader, but what he really can do for the development of the company.

When Ma Huateng heard the news that two men and women met and married through QQ, he was always very excited and proud. He said, "QQ makes people feel that the Internet is humane and warm."

It can be seen that QQ is not only a software in people's mind, but has penetrated into the life of ordinary people, and virtually accumulated its own cultural effect.

Nowadays, the number of users and the average daily growth of hundreds of thousands of people has not attracted much interest for him. What he hopes is that when people talk about QQ, they can regard it as a cultural phenomenon, not just a chatting tool.

For this reason, Ma Huateng has been making unremitting efforts.

In 2006, Ma Huateng defined the company's cultural vision as "the most respected Internet company".

For him, the cultural function of the product is not only borne by the product and the brand effect brought about by it, but also should be reflected in the management and service aspects of the enterprise.

Ma Huateng's achievements today are staggering, but he has never shown his arrogance and arrogance to the outside world.

This makes his strategy more hidden. No one knows what he is thinking about sitting on hundreds of millions of dollars at the moment.

But one thing is for sure. Ma Huateng has always been concerned about the growth of business.

He is full of worries about the future.

He firmly believes that the winter of the Internet is likely to arrive. There are obvious bubbles in some areas, such as video.

In addition, in search, online games, wireless, brand advertising and other aspects of growth is limited, and there are many places to spend money, such as Web2.0 projects, traditional media are also raising prices, which will compress profit margins.

How will Ma Huateng respond to this?

As he said, "a good project is like a hidden treasure hunt. In addition to hard work, no one will send you to where you want to go."

In order to keep the QQ ideal going on, Ma Huateng is still trying to sneak silently in the changeable Internet.